On one hand I am excited, im learning so much, but on the other hand its daunting realising there are so many pitfalls i could experience and ruin the launch of my product. I am at the stage now where I really need to work on my pitch.
I will try to not make this a long post so will get to the point.
I am an expert in a particular niche and have created a set of video tutorials on this subject. I know the information is good and is better than nearly all my competitors (ive been in this industry my entire career and read pretty much everything out there on it so know about the competition).
However i have so much self doubt about whether i can actually get someone to take action and purchase this?
A few personal observations I have found about sales copy, those long reams of text sales pitches are useless and i dont think I have ever bothered reading to the end of one of them so needs to be snappy and to the point so have a few key bullet points to focus on.
I just am not sure what works, personally as soon as i feel im being "sold to" and pushed my initial reaction is to push back and get annoyed i am being pressured into anything. Maybe I am unique and the stats tell us selling hard get results? I just dont know, i am really keen on being seen as an authentic expert not a marketeer. But at the same time I want to convert people.
Does anyone have any advice on where to start please?