To all you so-called "Copywriters" in here...

19 replies
Ha.

See what I did there?

I grabbed your attention and got you
to click through into the thread here.

That's the goal of your headline (dur)

But I see a lot of people asking for
critiques in here and notice this mistake
over and over and over and over and
over again.

So, I guess it needs to be said just
about as many times.

The ONLY purpose of your headline is
to get people reading more of your letter.

So make it attention getting...

In my (always accurate) opinion, there
are two kinds of headlines.

1. Pure Attention Grabber

...and...

2. Problem-Solution

The first is one you'll see more frequently
in print publications.

People are reading along and need
something to really grab them by the eye-balls
and hold them down until you're done
shoving your sales message down their throat.

This is a handy tool when people aren't
expecting to see your ad.

But the second is far more effective online.

If you've got an email list and shoot out an
message that promises 3 tricks to decreasing
your debt, your headline damn well needs
to say something to that effect.

You're gonna lose people if they get there
and have no idea what they're seeing.

This isn't a hard rule, so you need to
experiment, but it holds true most of the
time.

So think about what your prospect is doing
when they see your ads.

And make sure to use the appropriate
headline style.
#copywriters #socalled
  • Profile picture of the author gjabiz
    See what I just did there? Are you a JERK?

    I don't know, nor care. Just wanted you to read this post. Are you reading it?

    I'm a friggin headline writing genius, see?

    Dismissed.

    gjabiz
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  • Profile picture of the author Jeffery Moss
    And, I can just imagine what many copyrighters here must have thought you were going to say. Headline is very important, whether on the top of a sales page or on an email.

    If your subscriber or potential buyer doesn't read past the headline, they will miss out on everything you are trying to offer.

    Though the real hard job comes with the close where you make the call to action. By that point, you need your prospect to be boiling hot and ready to whip out the credit card to make that purchase.

    Many people don't have that strong call to action and just leave the reader hanging wondering what to do next and most times they will just click off that page if given no other valid options.
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  • Profile picture of the author clever7
    Originally Posted by Chris Ramsey View Post

    Ha.

    See what I did there?

    I grabbed your attention and got you
    to click through into the thread here.

    That's the goal of your headline (dur)

    But I see a lot of people asking for
    critiques in here and notice this mistake
    over and over and over and over and
    over again.

    So, I guess it needs to be said just
    about as many times.

    The ONLY purpose of your headline is
    to get people reading more of your letter.

    So make it attention getting...

    In my (always accurate) opinion, there
    are two kinds of headlines.

    1. Pure Attention Grabber

    ...and...

    2. Problem-Solution

    The first is one you'll see more frequently
    in print publications.

    People are reading along and need
    something to really grab them by the eye-balls
    and hold them down until you're done
    shoving your sales message down their throat.

    This is a handy tool when people aren't
    expecting to see your ad.

    But the second is far more effective online.

    If you've got an email list and shoot out an
    message that promises 3 tricks to decreasing
    your debt, your headline damn well needs
    to say something to that effect.

    You're gonna lose people if they get there
    and have no idea what they're seeing.

    This isn't a hard rule, so you need to
    experiment, but it holds true most of the
    time.

    So think about what your prospect is doing
    when they see your ads.

    And make sure to use the appropriate
    headline style.
    Thank you for this lesson. I'm a student here. I don't know how to write attention grabbing headlines, but my content always satisfies the reader. Many of my subscribers thank me for my lessons.

    My headlines are weak and my article titles too. I improved them after reading an ebook about copywriting, but they are far from being attention grabbing.

    Could you help me more in this matter? I read a lot about headlines, but this seems to be a talent I don't have.





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  • Profile picture of the author sethczerepak
    Originally Posted by Chris Ramsey View Post

    Ha.

    See what I did there?

    I grabbed your attention and got you
    to click through into the thread here.

    That's the goal of your headline (dur)

    But I see a lot of people asking for
    critiques in here and notice this mistake
    over and over and over and over and
    over again.

    So, I guess it needs to be said just
    about as many times.

    The ONLY purpose of your headline is
    to get people reading more of your letter.

    So make it attention getting...

    In my (always accurate) opinion, there
    are two kinds of headlines.

    1. Pure Attention Grabber

    ...and...

    2. Problem-Solution

    The first is one you'll see more frequently
    in print publications.

    People are reading along and need
    something to really grab them by the eye-balls
    and hold them down until you're done
    shoving your sales message down their throat.

    This is a handy tool when people aren't
    expecting to see your ad.

    But the second is far more effective online.

    If you've got an email list and shoot out an
    message that promises 3 tricks to decreasing
    your debt, your headline damn well needs
    to say something to that effect.

    You're gonna lose people if they get there
    and have no idea what they're seeing.

    This isn't a hard rule, so you need to
    experiment, but it holds true most of the
    time.

    So think about what your prospect is doing
    when they see your ads.

    And make sure to use the appropriate
    headline style.
    Yeah, I see what you did there.

    You made a classic mistake of an inexperienced marketer.

    You got attention without making a connection.

    That'll get the first 1/2 of your opening sentence read...after that, it's high bounce rate madness.
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    • Profile picture of the author Cool Hand Luke
      Originally Posted by sethczerepak View Post

      Yeah, I see what you did there.

      You made a classic mistake of an inexperienced marketer.

      You got attention without making a connection.

      That'll get the first 1/2 of your opening sentence read...after that, it's high bounce rate madness.
      This. The OP is making the same mistake of that infamous failed ad agency that would start out their copy with a headline like "HOT SEX AND BEAUTIFUL WOMEN!" and then immediately following that would say something like "Now that I have your attention, let me tell you about this new life insurance policy we're offering" or "... are not what we're offering, but we do have an excellent opportunity for you to obtain a wonderful limited edition collectible figurine."

      There's a reason that agency is no longer in business and copywriters don't try to pull this lame trick today; it's because no connection to the headline and a cheap gimmick just doesn't work.
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    • Profile picture of the author TykeRulz
      Originally Posted by sethczerepak View Post

      Yeah, I see what you did there.

      You made a classic mistake of an inexperienced marketer.

      You got attention without making a connection.

      That'll get the first 1/2 of your opening sentence read...after that, it's high bounce rate madness.
      That's what I was thinking too LOL
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  • Profile picture of the author keithb89
    This is a discussion forum not a news site. These are discussions/threads, not stories. Its a completely different context.
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  • Profile picture of the author Tim Franklin
    Good read for the most part, but where is the buy now button, I cant find it,

    Saw some mention of the eye ball sucking headline, its good to have that however in real life at least in this part of the world, deceptive headlines are quite illegal.

    (It still happens all the time but things are slowly changing)
    Signature
    Software Development | Applications | OSX | iOS | Android | Cloud Software Engineering |
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  • Profile picture of the author RonGold
    Werst post iv evur read here on warrior forumz

    RG
    Signature
    CanadianContentWritingBHW@gmail.com
    $2/100 words for REGULAR CONTENT
    $4/100 words for TOP NOTCH MONEY CONTENT
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  • Profile picture of the author RickDuris
    I've read Chris Ramsey's emails. I'm on his list. I've bought a few of his products. He's one of the few IM email marketers I read regularly. Better than most.

    That said, I say cut him some slack. Everyone has a brain fart from time to time. He's no exception.

    - Rick Duris

    PS: Other than what I've just stated above, I don't know Chris from a hole in the wall.
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  • Profile picture of the author EtScribis
    Originally Posted by Chris Ramsey View Post

    Ha.

    See what I did there?

    I grabbed your attention and got you
    to click through into the thread here.

    That's the goal of your headline (dur)

    But I see a lot of people asking for
    critiques in here and notice this mistake
    over and over and over and over and
    over again.

    So, I guess it needs to be said just
    about as many times.

    The ONLY purpose of your headline is
    to get people reading more of your letter.

    So make it attention getting...

    In my (always accurate) opinion, there
    are two kinds of headlines.

    1. Pure Attention Grabber

    ...and...

    2. Problem-Solution

    The first is one you'll see more frequently
    in print publications.

    People are reading along and need
    something to really grab them by the eye-balls
    and hold them down until you're done
    shoving your sales message down their throat.

    This is a handy tool when people aren't
    expecting to see your ad.

    But the second is far more effective online.

    If you've got an email list and shoot out an
    message that promises 3 tricks to decreasing
    your debt, your headline damn well needs
    to say something to that effect.

    You're gonna lose people if they get there
    and have no idea what they're seeing.

    This isn't a hard rule, so you need to
    experiment, but it holds true most of the
    time.

    So think about what your prospect is doing
    when they see your ads.

    And make sure to use the appropriate
    headline style.
    That was awesome! Good job!
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    • Profile picture of the author jakedenver
      It did stroke some egos. It caught my attention because I feel the tension between posters sometimes.

      I like it. Tribal in nature... Copywriters are intense personalities.

      The old man up there would stroke most people the wrong way, but I'd like to have a cup of coffee with him. I'm driven by financial gain, not validation. I wouldn't be able to charge for the copywriting responsibility of someone else's product though. I see why it gets a bit cranky sometimes.
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  • Profile picture of the author RonGold
    Is this supposed to be an over-analyzation of the threads title or something? I honestly think you guys are just pulling this junk out of your ass sometimes.

    RG
    Signature
    CanadianContentWritingBHW@gmail.com
    $2/100 words for REGULAR CONTENT
    $4/100 words for TOP NOTCH MONEY CONTENT
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    • Profile picture of the author Chriswrighto
      Originally Posted by RonGold View Post

      Is this supposed to be an over-analyzation of the threads title or something? I honestly think you guys are just pulling this junk out of your ass sometimes.

      RG
      It's being related to a headlines in sales letters (considering that's what the original post is about.)

      To say that 'relating your headline to the body' is junk is poor judgement, especially from a writer.

      I don't think anyone's having too much of a "serious" dig at Chris, but there is a lesson to be learned from Seth and Luke as well as Chris.

      On the other hand... you aren't contributing much other than troll posts.
      Signature

      Wealthcopywriter.com :)

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      • Profile picture of the author RonGold
        Originally Posted by Chriswrighto View Post

        It's being related to a headlines in sales letters (considering that's what the original post is about.)

        To say that 'relating your headline to the body' is junk is poor judgement, especially from a writer.

        I don't think anyone's having too much of a "serious" dig at Chris, but there is a lesson to be learned from Seth and Luke as well as Chris.

        On the other hand... you aren't contributing much other than troll posts.
        Troll posts? I wasn't even trolling. I just thought it was funny how such a simple post could be explained with "such detail".

        Sometimes keeping things simple isn't a bad thing, nice one though; trying to seem superior

        RG
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  • Profile picture of the author RickDuris
    Chris Ramsey's strategy justified and embraced! Today's on Neil Patel's blog:


    It's kinda hard to ignore Neil.

    - Rick Duris

    PS: And now Chris gets to say (and rightfully so) "See. I told you so... "
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    • Profile picture of the author Mark Pescetti
      Originally Posted by RickDuris View Post

      Chris Ramsey's strategy justified and embraced! Today's on Neil Patel's blog:


      It's kinda hard to ignore Neil.

      - Rick Duris

      PS: And now Chris gets to say (and rightfully so) "See. I told you so... "
      I'm a little surprised by the onslaught of aggressive responses here.

      It's not a bad technique. I've used it. I've helped people with it (i.e. getting their attention and sharing a powerful message they were grateful for.)

      I liked the link you shared Rick. Wasn't as over-the-top as Chris' example.

      I will say this...

      Chris came across as a little bit elitist. I also found it strange that he popped up - after being gone for a while - just to post a couple new threads... without participating in his or other people's threads. To me, that's just trying to pop a few signature clicks. But whatever. The value is there.

      Mark
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      • Profile picture of the author jakedenver
        Originally Posted by Mark Pescetti View Post

        I'm a little surprised by the onslaught of aggressive responses here.

        It's not a bad technique. I've used it. I've helped people with it (i.e. getting their attention and sharing a powerful message they were grateful for.)

        I liked the link you shared Rick. Wasn't as over-the-top as Chris' example.

        I will say this...

        Chris came across as a little bit elitist. I also found it strange that he popped up - after being gone for a while - just to post a couple new threads... without participating in his or other people's threads. To me, that's just trying to pop a few signature clicks. But whatever. The value is there.

        Mark
        Funny story from John Carlton... and I don't remember all the details but, here goes. I listen to the audios from Kick Ass Secrets from time to time.

        He was at an ad agency before he was anybody with a name. He asked a lady "how she got the gig?" as a copywriter.

        She said, "hey hippie, back off! It's too hard for you... Heh."

        It pissed him off pretty bad so he raided her desk and stole her copy of Tested Advertising Methods.

        Hell yes.

        Now we're here, after being duped by that scumbag chris. You Got Us!
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  • Profile picture of the author Tan Shengg
    @ Chris Ramsey - Good one. Your title caught my attention.
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