This numpty is making me furious and hostile

7 replies
Ever struggle for the right emotional word for your sales copy? Here is a quick-glance chart to help you narrow it down to just the right tone:

Love this chart of wonderful words | Writing Workshop | Pinterest
#furious #hostile #making #numpty
  • Profile picture of the author RickDuris
    Joe,

    I created a blog post using your find:

    Emotional Copywriting Words & a Nifty Tool | CopyRanger.com

    PS: Gave you credit, of course.
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    • Profile picture of the author Taniwha
      Originally Posted by RickDuris View Post

      Joe,

      I created a blog post using your find:

      Emotional Copywriting Words & a Nifty Tool | CopyRanger.com

      PS: Gave you credit, of course.
      Shouldn't you credit the creator of the picture?
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    • Profile picture of the author gjabiz
      Originally Posted by RickDuris View Post

      Joe,

      I created a blog post using your find:

      Emotional Copywriting Words & a Nifty Tool | CopyRanger.com

      PS: Gave you credit, of course.
      A secret weapon I use and teach the few people I do work with is similar to this wheel. Only, I use a Modified Maslow Pyramid, and identify several "feelings" that go with each level, and then the key words, like the wheel has, to help the writer get it right. Also, there is a vibe you want to generate, a cadence (or voice) and rhythm. Preferably a rhythm your Target would be in at the time of your intersection.

      Thanks Joe for the OP and thanks Rick for the blog post, good stuff fellows.

      gjabiz

      PS. I did use this Pyramid when I wrote Virgie's Revelations as some of you have already read.
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  • Profile picture of the author angiecolee
    Love it. I've had this hanging up in my office for a little while and it definitely comes in handy.
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    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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  • Profile picture of the author Tan Shengg
    Thanks for the article and Emotional Copywriting Words Wheel. It is very useful.
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  • Profile picture of the author jrigdon73
    Bookmarked this one, thanks Joe.
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  • Profile picture of the author Khemosabi
    Thanks Joe!

    This chart will come in handy!

    P.S. I'll be looking at the other links as well, thanks guys!!

    ~ Theresa
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