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Need manufacturer rewrites done

by Ben@SearchFit
5 replies
I'm know that a Senior copywriter is going to be overkill so I'm asking who I need to target and where.

We have 2 staff copywriters for sales letters, press releases, etc... What I need is a company / freelancer who can rewrite descriptions of products based on descriptions provided by manufacturers.

While I'm not looking for anyone with an MBA in marketing we do have minimum requirements. This type of writing will be in bulk and I would like to pay by description written, and not by the hour. I should mention that our industries vary wildly.

Is this a hopeless cause? What type of sites/fourms cater to the bulk rewriting market?


Thanks
#manufacturer #rewrites
  • Profile picture of the author Traci
    Descriptions of products fall into the copywriting field, but it depends on what you want to pay as to what you're going to get. When you say "cater to the bulk rewriting market" it's going to scare any decent copywriters away.

    Usually when someone asks for 'bulk' writing, they mean "I want you to write a lot, and since I'm giving you all this work, you should work for less".

    If you need generic rewrites just so your descriptions don't plagarize, go to elance or a bidding site. I'm sure you can get it done for about $1 per description. It won't be good, but you can get it in bulk.

    But if you are looking for descriptions that sell the products, and you're ready to pay for it, this is the right place. There are a few copywriters here that do product description/catalog copy. And they always charge per product, not by the hour.
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    • Profile picture of the author Ben@SearchFit
      Originally Posted by Traci View Post

      Descriptions of products fall into the copywriting field, but it depends on what you want to pay as to what you're going to get. When you say "cater to the bulk rewriting market" it's going to scare any decent copywriters away.

      Usually when someone asks for 'bulk' writing, they mean "I want you to write a lot, and since I'm giving you all this work, you should work for less".

      If you need generic rewrites just so your descriptions don't plagarize, go to elance or a bidding site. I'm sure you can get it done for about $1 per description. It won't be good, but you can get it in bulk.

      But if you are looking for descriptions that sell the products, and you're ready to pay for it, this is the right place. There are a few copywriters here that do product description/catalog copy. And they always charge per product, not by the hour.
      Thanks for the response Traci. While I understand the need for good copy writing here is the situation many of our clients find themselves in.
      They already have a site and need to change thousands of items strictly so their descriptions are unique.

      Putting a master copywriter on this job would be substantial overkill. (Although we do have a need for seasoned writers for other jobs and I will keep your info).

      Do you have recommendations for specific sites where I can hire a freelance for quantity rewrites?

      Thanks
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      • Profile picture of the author Loren Woirhaye
        Originally Posted by Ben@SearchFit View Post


        Do you have recommendations for specific sites where I can hire a freelance for quantity rewrites?
        Writing effective catalog copy is a deeper, more creatively
        demanding skill than your clients want to admit, I'll wager.
        I bet they aren't bearing the expense of printing and mailing
        catalogs either, so the whole notion of R.O.I. on catalog copy
        is abstract to them as well.

        ...abstract enough that they don't really think it's important
        but they feel they need to do it anyway. Because they aren't
        paying for printing they also aren't motivated to be selective
        about what they sell... which is undisciplined and unwise,
        but still common with websites that sell a lot of stuff.

        I write catalog copy and enjoy doing it - but it is not so easy
        to do. You'll be hard-pressed to find somebody with a clue
        who will write for what you want to pay, but elance and
        other similar sites will be where to look. I suggest you actually
        might want to hire part-time help just to handle trying to
        locate and manage the writers you need, since most will
        quit as soon as better-paying work comes along and you'll
        constantly need new ones.

        $1 per item is real cheap. Reflects "something for nothing"
        thinking in my opinion - but knock yourself out, you may
        hit on a formula for getting good work super-cheap and then
        you can scale it up and make a lot of money.
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        • Profile picture of the author Ben@SearchFit
          Originally Posted by Loren Woirhaye View Post

          Writing effective catalog copy is a deeper, more creatively
          demanding skill than your clients want to admit, I'll wager.
          I bet they aren't bearing the expense of printing and mailing
          catalogs either, so the whole notion of R.O.I. on catalog copy
          is abstract to them as well.

          ...abstract enough that they don't really think it's important
          but they feel they need to do it anyway. Because they aren't
          paying for printing they also aren't motivated to be selective
          about what they sell... which is undisciplined and unwise,
          but still common with websites that sell a lot of stuff.

          I write catalog copy and enjoy doing it - but it is not so easy
          to do. You'll be hard-pressed to find somebody with a clue
          who will write for what you want to pay, but elance and
          other similar sites will be where to look. I suggest you actually
          might want to hire part-time help just to handle trying to
          locate and manage the writers you need, since most will
          quit as soon as better-paying work comes along and you'll
          constantly need new ones.

          $1 per item is real cheap. Reflects "something for nothing"
          thinking in my opinion - but knock yourself out, you may
          hit on a formula for getting good work super-cheap and then
          you can scale it up and make a lot of money.
          I don't think you get it. The client already spent money on copy. Now they just need that copy slightly reworded so it is unique content for Search Engines... nothing more.
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  • Profile picture of the author Loren Woirhaye
    You've introduced new information here. Originally you said
    the clients needed manufacturers's copy rewritten. If your
    clients are manufacturers that's fine, but the implication of
    your original post was more in-line with the sort of thing
    drop-shipping websites attempt to do - sell products they've
    never even seen based on limited information from data
    sheets.

    Here's what I would do if I were in your position:

    Hire people on Elance or any of the other dozens of freelance
    sites. Article writers with a basic understanding of SEO should
    be able to churn-out the kind of re-writing your clients want.

    Whether the copy is good or not is apparently irrelevant to
    your clients - all they want is to have their already "good"
    copy re-written so it will get them keyphrase traffic, correct?

    Just get clear with you client about what they want, get clear
    with your elancers about what the clients want, and make
    sure to wash your hands of responsibility for the copy
    producing sales.
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