Applying this process to writing my copy has been a bit erratic. Sometimes I'll start writing and abruptly re-start, etc.
I know the basics and I've been reading the stickies: start by assembling a customer model, the benefits and features of the product, pain points, etc.
But how do you guys actually operate when composing the copy document? Do you have a process of insert headlines -> add benefits -> bullet points -> testmonials etc?