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Perry Marshall Webinar: Getting equity instead of just cash

by copyassassin
26 replies
Your questions please?

I'm doing a webinar with Perry Marshall on getting equity instead of just cash for projects. Plus, how to id which projects have the best potential for paying off long term

I'd love to get some of your questions as copywriters because copywriters who make the real dough get a piece of the backend usually.

thx in advance,

adam

p.s.

If you interested in attending, here is the link:

https://taxloopholes.leadpages.net/perrymarshall/
#cash #equity #marshall #perry #webinar
  • Profile picture of the author ewenmack
    Signed up Adam.

    What is seen as most valuable by a potential
    equity partner?

    There are different levels of shareholding...
    Royalties on product idea you give them
    Royalties on sales of existing product
    Bring 2 companies together, one with customer base
    and the other product and profit split
    Investment in company

    Does a person have to have a much higher level of
    business experience and knowledge to enter the world of
    equity holding in fast growing companies?

    Thanks Adam
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    • Profile picture of the author copyassassin
      this would be more than just royalties, this is owning part of the company.

      excited to have you. this is a last minute thing so I imagine you'll be able to ask himself when we open it up to questions

      adam
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  • Profile picture of the author copyassassin
    any other questions you'd like asked ???
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    • Profile picture of the author Cam Connor
      Originally Posted by copyassassin View Post

      any other questions you'd like asked ???
      How'd you get Perry Marshall to do a webinar with you?
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      • Profile picture of the author copyassassin
        it's because I'm super sexy and I know it

        Originally Posted by Cam Connor View Post

        How'd you get Perry Marshall to do a webinar with you?
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        • Profile picture of the author Cam Connor
          Originally Posted by copyassassin View Post

          it's because I'm super sexy and I know it
          You're a good-looking guy, I'll give you that, but that doesn't really answer my question. lol
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          • Profile picture of the author copyassassin
            i've known perry for about 6 years now.
            im in his roundtable group, i've done 2 4-man intensives, I've gone to a couple of his seminars.
            I'm a perry junkie

            Originally Posted by Cam Connor View Post

            You're a good-looking guy, I'll give you that, but that doesn't really answer my question. lol
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          • Profile picture of the author copyassassin
            he's put me on his sales page here: I'm the second sexy guy.
            4 Man Intensive



            Originally Posted by Cam Connor View Post

            You're a good-looking guy, I'll give you that, but that doesn't really answer my question. lol
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      • Profile picture of the author celente
        Originally Posted by Cam Connor View Post

        How'd you get Perry Marshall to do a webinar with you?
        yeah that is pretty cool! Most of these big guys say no these days unless you pay them big money.
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  • Profile picture of the author RickDuris
    Hi Adam,

    If you have the opportunity, here's what I'd like to hear.

    I'd like to hear realistic role playing. Two scenarios:

    Scenario #1: You're the astute but struggling business owner. You see opportunity and you see potential with the right marketing and copy.

    Perry proposes the opportunity.

    Your job is to throw up all sorts of "what abouts". "What about this? What about that? How do we handle such and such?" Basically be the astute business person you are and collaboratively work through the details.

    Scenario #2: So Perry's proposed an equity participation deal. You've agreed in principle.

    Now, let's for the sake of example, say your business is worth $500K. But with the right marketing and copy, it could be worth a million 12 months from now.

    Take us through how Perry would advocate structuring the deal. Again, role play this.

    Make this as realistic as possible, and whatever questions people have will be flushed out during the interaction.

    - Rick Duris

    PS: Feel free to stop the action at any point and do a sidebar to explain what's happening. The mindset. The attitude. The posturing. The strategy. The tactics.

    Looking forward!
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    • Profile picture of the author ewenmack
      First, thank you Rick for putting this forward.

      Adam, I'd love to see you and Perry carry out
      his proposal.

      Why?

      Because it will create true believers that it's possible to get equity in a company.

      The thing is, Richard Koch has been through business schools,
      got into management in big companies like Shell at a early stage
      in his career, therefore the rest of us will think it's not obtainable...

      unless...

      you and Perry can bridge that believability gap.

      See where we are coming from?

      Best,
      Ewen


      Originally Posted by RickDuris View Post

      Hi Adam,

      If you have the opportunity, here's what I'd like to hear.

      I'd like to hear realistic role playing. Two scenarios:

      Scenario #1: You're the astute but struggling business owner. You see opportunity and you see potential with the right marketing and copy.

      Perry proposes the opportunity.

      Your job is to throw up all sorts of "what abouts". "What about this? What about that? How do we handle such and such?" Basically be the astute business person you are and collaboratively work through the details.

      Scenario #2: So Perry's proposed an equity participation deal. You've agree in principle.

      Now, let's for the sake of example, say your business is worth $500K. But with the right marketing and copy, it could be worth a million 12 months from now.

      Take us through how Perry would advocate structuring the deal. Again, role play this.

      Make this as realistic as possible, and whatever questions people have will be flushed out during the interaction.

      - Rick Duris

      PS: Feel free to stop the action at any point and do a sidebar to explain what's happening. The mindset. The attitude. The posturing. The strategy. The tactics.

      Looking forward!
      {{ DiscussionBoard.errors[9459945].message }}
      • Profile picture of the author copyassassin
        i completely understand!!!!!!
        that's why there is the upsell, lol.

        seriously though, this is an issue.

        please join the webinar and ask that same question.





        Originally Posted by ewenmack View Post

        First, thank you Rick for putting this forward.

        Adam, I'd love to see you and Perry carry out
        his proposal.

        Why?

        Because it will create true believers that it's possible to get equity in a company.

        The thing is, Richard Kock has been through business schools,
        got into management in big companies like Shell at a early stage
        in his career, therefore the rest of us will think it's not obtainable...

        unless...

        you and Perry can bridge that believability gap.

        See where we are coming from?

        Best,
        Ewen
        Signature

        The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients

        {{ DiscussionBoard.errors[9461828].message }}
      • Profile picture of the author perryny
        Originally Posted by ewenmack View Post

        The thing is, Richard Kock has been through business schools,
        got into management in big companies like Shell at a early stage
        in his career, therefore the rest of us will think it's not obtainable...
        His parents named him Richard on purpose? That's unfortunate.
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        End procrastination with this simple project time tracker.
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        • Profile picture of the author ewenmack
          Originally Posted by perryny View Post

          His parents named him Richard on purpose? That's unfortunate.
          Thanks Perry for alerting me to my spelling mistake...fixed!

          Best,
          Ewen
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    • Profile picture of the author copyassassin
      Rick, great idea.

      In fact, members of his mastermind group, suggested we create a equity fund where we do business turn a rounds.

      we have the cash, experience, and resources to pull it off.

      as for your questions, all great ideas.

      we're doing three hotseats on the webinar. ask him yourself!

      https://taxloopholes.leadpages.net/perrymarshall/

      Originally Posted by RickDuris View Post

      Hi Adam,

      If you have the opportunity, here's what I'd like to hear.

      I'd like to hear realistic role playing. Two scenarios:

      Scenario #1: You're the astute but struggling business owner. You see opportunity and you see potential with the right marketing and copy.

      Perry proposes the opportunity.

      Your job is to throw up all sorts of "what abouts". "What about this? What about that? How do we handle such and such?" Basically be the astute business person you are and collaboratively work through the details.

      Scenario #2: So Perry's proposed an equity participation deal. You've agreed in principle.

      Now, let's for the sake of example, say your business is worth $500K. But with the right marketing and copy, it could be worth a million 12 months from now.

      Take us through how Perry would advocate structuring the deal. Again, role play this.

      Make this as realistic as possible, and whatever questions people have will be flushed out during the interaction.

      - Rick Duris

      PS: Feel free to stop the action at any point and do a sidebar to explain what's happening. The mindset. The attitude. The posturing. The strategy. The tactics.

      Looking forward!
      Signature

      The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients

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  • Profile picture of the author angiecolee
    Loved being put in the hot seat

    Definitely made me think on my feet, but Perry had some great advice! Thanks for putting it together Adam
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  • Profile picture of the author copyassassin
    @ Angie, so glad you could join us!
    youre at 39:20

    http://www.adamlibman.com/perry-mars...ciple-webinar/
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  • Profile picture of the author angiecolee
    I think that's what he meant. That's honestly something I'd been considering doing. Just gotta weed out the time wasters.

    There's a great story about the guy that did a painting in the Facebook offices in exchange for equity. I'd say he did alright for himself.

    Unfortunately there are a LOT of startups out here that will never go anywhere. Guess I gotta learn more about picking stars
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  • Profile picture of the author Mark Pescetti
    Adam! Awesome webinar dude. I listened up to the 41 minute mark. Great stuff.

    I love the paradigm shift of just working an hour a day. I'm at around 4 hours a day. (Although lately is has been more.)

    But I wanted to comment on the structure of agreements and contracts for equity.

    Firstly, as a copywriter you CAN (and in my opinion) should get BOTH front end payment AND equity in the company's profits.

    That is...

    Unless it's a very established company.

    Two things:

    1) The structure of the deal and the amount of "say" you have, regardless of equity-precentage, is key... IMO.

    Even if I have 10% equity, I make sure that my contract puts me in a high leadership position - no matter who buys into the company over the long-term.

    2) There's another fundemental paradigm shift that copywriters need to make, which is... they are no longer your clients. When you have equity in the company, the people you're working with are now your partners.

    This is another KEY. It changes the dynamics a lot.

    Also...

    Make sure your contract also states that your equity is based on time and expertise (i.e. sweat equity.) You can come out of pocket for expenses, like marketing, web/graphic design, video production - if that gives you leverage, but why? If you position yourself correctly, your equity in the company should strictly be based on what you bring to the table (e.g. reaching goals and unlocking money/results that would never exist - without your participation.)

    One more thing...

    The idea that you've gotta be a star in your own category resonates as being SO true.

    I did that for the company I'm partnering with right now. It's made the path towards reaching our goals so much easier... and worthwhile.

    Mark
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    • Profile picture of the author copyassassin
      thx Mark.

      great feedback!

      Originally Posted by Mark Pescetti View Post

      Adam! Awesome webinar dude. I listened up to the 41 minute mark. Great stuff.

      I love the paradigm shift of just working an hour a day. I'm at around 4 hours a day. (Although lately is has been more.)

      But I wanted to comment on the structure of agreements and contracts for equity.

      Firstly, as a copywriter you CAN (and in my opinion) should get BOTH front end payment AND equity in the company's profits.

      That is...

      Unless it's a very established company.

      Two things:

      1) The structure of the deal and the amount of "say" you have, regardless of equity-precentage, is key... IMO.

      Even if I have 10% equity, I make sure that my contract puts me in a high leadership position - no matter who buys into the company over the long-term.

      2) There's another fundemental paradigm shift that copywriters need to make, which is... they are no longer your clients. When you have equity in the company, the people you're working with are now your partners.

      This is another KEY. It changes the dynamics a lot.

      Also...

      Make sure your contract also states that your equity is based on time and expertise (i.e. sweat equity.) You can come out of pocket for expenses, like marketing, web/graphic design, video production - if that gives you leverage, but why? If you position yourself correctly, your equity in the company should strictly be based on what you bring to the table (e.g. reaching goals and unlocking money/results that would never exist - without your participation.)

      One more thing...

      The idea that you've gotta be a star in your own category resonates as being SO true.

      I did that for the company I'm partnering with right now. It's made the path towards reaching our goals so much easier... and worthwhile.

      Mark
      Signature

      The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients

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      • Profile picture of the author ewenmack
        In the call, Perry talked about Richard Koch's Star Principal,
        where you align yourself with companies in high growth.

        Here's a long list of the fastest growing ones...

        The 2014 Inc. 5000 List | Inc.com

        Best,
        Ewen
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