"Features AND Benefits"

Looks like a CPA order page to me. Typically, a person gets to this page after viewing a presell.

Alex

PS - I just checked Offer Vault. MaxBounty and PeerFly both payout on this product.

Sounds like you guys aren't familiar with the billion-dollar CPA industry.

I ran 4 different FB campaigns for a chiropractor:

-back pain
-headaches
-sciatica
-I don't remember the fourth.

Hands down the Sciatica campaign pulled the best. The people were desperate for the most part.

Easy to target on FB too.

Regarding features and benefits...

Of course you have to mention features - the benefits don't make sense in a vacuum.

There's also advantages which many sales people / copywriters miss.

ie.

Feature - 'Our investment newsletter is written by Bobby Guru.'
Advantage - 'Bobby Guru is the only guru endorsed by Warren Buffet so you'll be getting the best advice in the industry.'
Benefit - 'You have the best chance of quintupling your money in the next 30 minutes.'

When writing Features and Benefits, the Advantages are often implied but not always - and they can strengthen your argument.

Yes, a clever way of selling to two audiences.

One audience comprises people who have been suffering from such pains for a long time. They are expected to respond to the ad promptly.

The other one consist of new pain sufferers. They haven't got urgent reason to respond to the ad quickly.

Now the first audience requires features. They already know the benefits they want. Mere mention of features can bring up benefits in their minds. They have come across many similar remedies and their features and benefits.

It is like selling somebody who works at a factory which produces pressing irons.

Mere mention of a type of hitting element (feature), could bring its benefits to him.

You don't need to sell on benefits to people who come from certain technical backgrounds --- they make their own benefits at the mention of a feature.

The other group requires informed decisions through use of benefits.

The marketing strategy uses both features and benefits in your ad for the reasons cited above.

How Emotions Work with Benefits

Benefits work with emotions to make emotional benefits.

If you had a terrible headache for a long time you could be excited by the discovery of a new strong pain killer.

Now, here is the answer to whether features sell or not.

According to 'Make Your Words Sell',' by Joe Robson and Ken Evoy (page 31) features don't sell because they appeal to our logic only.

Features belong to our logical side of our minds --- it doesn't belong to the emotional part at all. That is why we rationalize buying decisions using features.

The benefits are already given earlier in bullets there is no need of repeating them. We just mention the features and the benefits will come to mind.

On the other hand, benefits sell because they appeal to our emotions --- that is why we 'sell the sizzle not the steak,' and 'we sell on emotion.'

You see it's not the feature that sells but the joy that feature can create in prospects that sells -- that is the emtional benefit.

A product is nothing but a heap of special features arranged in a special way to make products as we know them today --- cup, bed, shirt etc

Mention the alluring comfort the bed could provide better than most beds --- and you could be selling.

Some recent consumer research findings reveal that our emotion-driven decisions account for at least 75% of our purchases in television ads. If you skillfully and finely blend your emotions with benefits that percentage could even sour higher.

The research finding says that the remaining percentage i.e 25% is shared by various elements of an ad.

Why Features Seem to Work in Certain Instances

To technical personnel and those who are up sophistication level, features seem to work but ---

--- truth be told, such people easily translate features to benefits at mere mention of a feature. In a subtle manner, behind the curtains, benefits drive the sales together with emotions.

Another recent study reveals that without emotions we can hardly make decisions. This study was conducted by Professor Antoio Damasio of the University of California.

I could believe features sell if somebody showed me how features arouse emotions. There could be no 'sell the sizzle not the steak,' 'sell on emotion if feature were selling.

' If they don't arouse any emotion but just appeal to logic , 'features don't sell ' - 'Make Your Words Sell,' Joe Robson and Ken Evoy.

Thank you. I was watching an old Western from the 1940s on gettv (a station for old fogies -- no offense) the other day. The commercial for this product played during EVERY commercial break. The ad directs people to a telephone number or the website, so the prospects are already prepped by the time they visit the page.

again.

We can offer opinions.

But we don't know the results. It appears that whatever they are doing is bringing in a huge spike in traffic. IF from an Infomercial, pretty targeted, and from the pics, a definite senior population product (but not exclusively).

The headline, "How to Make Your Computer as Easy to Use as Your Phone" ran for years in AARP and pulled in millions.

This campaign seems to be using 60 Minutes demographics and the "older" crowd TV shows (as was mentioned)...and when the PROMOTION resonates with the target, as this apparently does...one has a winner, with all due respect to all the opinions combined...

what works, works.

I don't know the details, but I know two people who have bought the product and love it, best advertising there is, probably another 20 in the building are going to.

Why not ask the marketer behind the promotion? I'm sure he'll give you the inside dope.

Argue over opinions, jolly good fun for we rubberneckers.

gjabiz