Mock copywriting letter idea?

by Zodiax
12 replies
Hello, I want a mock copy-writing assignment. The harder...the better.
#copywriting #idea #letter #mock
  • Profile picture of the author RickDuris
    Write a love letter.

    Write a love letter to your woman, to your girl. Pour your emotion into it. Sell her on the idea how much you love her and care for her and adore her.

    If you never show it to her, that's fine. But take notice how it feels when you unleash uninhibited emotion into something you write.

    Then take that feeling and in everything you write from this day forward, make sure it has that emotional element in it.

    It may not have that outward obvious emotional level when you're done with something, but it's what you put into it that's counts.

    Make sense?

    - Rick Duris
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  • Profile picture of the author BrianMcLeod
    Nice, Rick...

    I remember Gary Halbert teaching a similar method by having students write two letters to their mother:

    Letter 1) I love you and appreciate you so much, Mom
    Letter 2) I hate you with seething bitterness for treating me so badly, Mom

    Don't remember the specifics - it's been years - but it was a brilliant way to teach people how to tap into real EMOTIONAL writing.
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    • Profile picture of the author RickDuris
      Originally Posted by BrianMcLeod View Post

      Nice, Rick...

      I remember Gary Halbert teaching a similar method by having students write two letters to their mother:

      Letter 1) I love you and appreciate you so much, Mom
      Letter 2) I hate you with seething bitterness for treating me so badly, Mom

      Don't remember the specifics - it's been years - but it was a brilliant way to teach people how to tap into real EMOTIONAL writing.
      Really? That's really interesting, Brian. I learned the process by having really bitter fights with people throughout my life.

      The way I'd get over things was just to write and write and write. During my divorce a few years ago, must have written several thousand pages. By hand on legal pads. That's the best way for me.

      What's interesting is I was at the supermarket a few months ago, and the checkout person had a gray journal next to her. I asked her what it was for. She said...

      "To vent."

      I knew exactly what she meant.




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      • Profile picture of the author joe golfer
        Originally Posted by RickDuris View Post

        Really? That's really interesting, Brian. I learned the process by having really bitter fights with people throughout my life.

        The way I'd get over things was just to write and write and write. During my divorce a few years ago, must have written several thousand pages. By hand on legal pads. That's the best way for me.

        What's interesting is I was at the supermarket a few months ago, and the checkout person had a gray journal next to her. I asked her what it was for. She said...

        "To vent."

        I knew exactly what she meant.
        In LA, the answer would be, "To vent. It's my screenplay."
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        Marketing is not a battle of products. It is a battle of perceptions.
        - Jack Trout
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        • Profile picture of the author RickDuris
          Originally Posted by joe golfer View Post

          In LA, the answer would be, "To vent. It's my screenplay."
          When I grow up, I wanna be Hank Moody.

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    • Profile picture of the author jimbo13
      Originally Posted by BrianMcLeod View Post

      I remember Gary Halbert teaching a similar method by having students write two letters to their mother:

      Letter 1) I love you and appreciate you so much, Mom
      Letter 2) I hate you with seething bitterness for treating me so badly, Mom

      Don't remember the specifics - it's been years - but it was a brilliant way to teach people how to tap into real EMOTIONAL writing.
      And here are the two letters.

      I think someone from this Forum did it.


      Dan
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  • Profile picture of the author Alex Cohen
    Originally Posted by Zodiax View Post

    Hello, I want a mock copy-writing assignment. The harder...the better.
    For such an assignment to be worthwhile, a specific product or service would be required.

    Perhaps someone from that great legion of lurkers who frequent this sub-forum will contact you. Make sure that person has a completed product he or she can supply you with.

    Alex
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  • A love letter to the one you love is a great idea.

    But lets make it a touch harder.

    Lets assume you inadvertently (of course) upset her *

    Now you have to profusely apologise from the heart (no silly justifications, or excuses) and tell her just how much you love her.

    The result is she fully forgives you and truly loves you back.


    Steve


    P.S. * Obviously we would never do this in real life - but if by chance we ever did - at least we are now prepared.
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  • Profile picture of the author gjabiz
    Long time ago, I sat in on many Focus Groups and Survey Panels. We discovered they didn't work.

    So, we paid people to be in the Focus Study. Did not put any products in front of them, just the PROMOTION for the product. At the end, they could choose to keep thier money or BUY one of the products at a discount right then.

    Many a best seller were chosen this way, because without the money to spend on the table, they don't have a vested interest and end up telling you what you want to hear (or in this forum, how bad it is).

    I give my students a choice of several works which have been sold. I have some baseline information on them. The "control", in a manner of speaking.

    Write on that, beat the control, keep the profits your copy makes.

    Mock promotions will get you mock answers, just post them here to find out....but let your copy be judged by the market. Otherwise, HOW will learn how to write?

    Write for the critics, or write for the prospect. Either way takes the same amount of YOUR time to improve your skills.

    gjabiz
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  • Profile picture of the author Raydal
    My first online sales letter that I wrote I did for my own product.
    The market told me right away how effective it was. As I learned more
    about copywriting I adjusted the letter accordingly. The beauty of
    marketing online is that you don't need a lot of money to test a letter
    as you do for offline direct marketing. So why not just try a "live"
    version? Failure is very inexpensive.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author Alex Cohen
      Originally Posted by Raydal View Post

      Failure is very inexpensive.

      -Ray Edwards
      Where you getting this "very inexpensive" traffic?

      The cost of targeted traffic has risen significantly since 2003.

      Alex
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      • Profile picture of the author Zodiax
        My primary way of learning is copying sales letters...so contacting people and trying to get 'live' writing assignments seems like the way to go.

        I think...lol.

        Edit:
        Actually I think I have a sort of, good idea.

        Find a random product that offers an affiliate program,set up a website with optimize press, and write copy in that way.

        Give it to the market first...and than let the critics 'tell me what I want to hear'.

        Edit:

        Scratch that...sounds a bit too risky. I'll just put together some dummy letters based on real products and use that to pitch actual clients.
        Signature

        'I hated every minute of training, but I said, 'Don't quit. Suffer now and live the rest of your life as a champion'
        -Muhammad Ali

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