E-commerce startup needs help with traffic

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Hey Guys,

I used to be in the affiliate space working for a network a few years ago and remember this website as a great resource.

I just launched an e-commerce website in the U.S. using the shopify turnkey platform and I currently have about 130 products live on the site mostly trending products, gadgets and as seen on tv products.

I only have an email list of 5000 subscribers which really arent engaged and I am getting about $100 in sales per day right now which isnt going to pay the bills or put food on the table.

I have tried facebook ads sending users to a popular product page as well as tried doing the campaign where it just sends users to my website. It didn't convert well enough to keep it going. I spent $140 and only saw 2 sales come through for $24 each.

Any suggestions from anyone on where to start off in regards to traffic and getting our email list growing?

I remember contextual traffic being cheap but not sure how it will work for eCommerce.

Please help!
#ecommerce #startup #traffic
  • Profile picture of the author Hain
    You can try SEO and content marketing. Try also remarketing. You can try to tell about your shop on forums and on facebook also. Mayby you can start cooperating with some blogers. Be creative
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    • Profile picture of the author lifeofwade
      Originally Posted by Hain View Post

      You can try SEO and content marketing. Try also remarketing. You can try to tell about your shop on forums and on facebook also. Mayby you can start cooperating with some blogers. Be creative
      Start a blog, focus on content marketing with value, guest blog on authority sites and watch your traffic roll in.

      Social Media is key!
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  • Profile picture of the author DanielP8
    Try to focus on content marketing strategy for ecommerce.
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  • Profile picture of the author sickbaomei
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    • Profile picture of the author GlitzyYapper
      I also have problems to start. It have taken over half a year and no sales. I also tried to givaways/ free product for review and feedback and shared it on facebook with over 500 fans but only one would test it
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  • Profile picture of the author HuiBang
    1. Try Instagram. Instagram becoming the one of the most effective medium for all merchant to engage customers and generate high orders.
    2. Choose the best time to post on social media networks like Facebook, Twitter etc.
    Facebook:
    • 12AM: lunchtime is the best time to share things.
    • 11AM – 4PM: this is the best time to post a featured story or piece of news.
    • Saturdays: this is the best day to share things and get comments.
    • 7pm >: highest involvement rate after the workday.
    Twitter:

    • 5pm: most retweets happen at this time which makes it the best time to post.
    • 12 PM AND 6PM: high CTR percentages are recorded at lunchtime and at the end of the workday.
    • Wed – Sat – Sun: the highest volume of involvement and CTR percentages are recorded on Wednesdays and weekends.
    3. Make full use of content marketing
    4. Make connections with customers
    5. Include Call to action on every post
    6. Use product description and make sure they are engaging and original
    7. Avoid website speed issues
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    • Profile picture of the author josephdapuzzo
      Originally Posted by HuiBang View Post

      1. Try Instagram. Instagram becoming the one of the most effective medium for all merchant to engage customers and generate high orders.
      2. Choose the best time to post on social media networks like Facebook, Twitter etc.
      Facebook:
      • 12AM: lunchtime is the best time to share things.
      • 11AM - 4PM: this is the best time to post a featured story or piece of news.
      • Saturdays: this is the best day to share things and get comments.
      • 7pm >: highest involvement rate after the workday.
      Twitter:

      • 5pm: most retweets happen at this time which makes it the best time to post.
      • 12 PM AND 6PM: high CTR percentages are recorded at lunchtime and at the end of the workday.
      • Wed - Sat - Sun: the highest volume of involvement and CTR percentages are recorded on Wednesdays and weekends.
      3. Make full use of content marketing
      4. Make connections with customers
      5. Include Call to action on every post
      6. Use product description and make sure they are engaging and original
      7. Avoid website speed issues
      I quote everything except the "Saturday" thing as I think Saturday is the worst day to post on social medias.
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  • Profile picture of the author viesal
    SEO is the main one I recommend as it will boost your rankings
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  • Profile picture of the author srp0987
    Have you tried Bing Ads and Google Adwords that specifically target buying keywords?
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  • Profile picture of the author hearme
    It depends on the products you are selling you need to extract the audience and start selling you will get High ROI.
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  • Profile picture of the author Riccur
    I would say $100 per day is doing fairly well for only having 130 different products. I think maybe if you extend your selection you will be able to gain a little bit more in sales. Also see what people are buying and see if you are able to get them to buy more with one visit.

    Are most of these returning customers?
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  • Profile picture of the author HARSHA4306
    You can try bing ads and add more categories or more products. Offer discount coupons to customers.
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  • Profile picture of the author vivektanwar
    For getting more traffic do SEO of your products or e-commerce store. Offer discount deals and coupons.
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  • Profile picture of the author visimedia
    I think it comes down into looking your numbers game like how much traffic you get, what about the conversion, how much is your margin, etc..

    I think 5k highly attached subscribers is a very very cool asset that you should be able to manage, promote, and monetize..

    Have you done survey of what items they're looking for before?

    Have you asked them to refer their friends and family? Or maybe you did a tell-a-friend/ viral campaign to support ur traffic to bring new prospects at no cost?

    If not, you really have to get into that right now, more to the 'business' side.

    What do you think?
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  • Profile picture of the author rafsco
    Why would anybody buy from you?
    Ask yourself this question...
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  • You must apply SMM and internet marketing strategy to boost the sales of your business by generating huge traffic for your business.
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  • Profile picture of the author maxweb
    Hello, I suggest that you do some SEO on your eCommerce. If it takes too long try something else, like Facebook, Twitter or other social networks. For instance you could create a Fb page, initially promoting it and then posting quality contents on a daily basis. Wish you all the best
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  • Profile picture of the author SandraDLaurean
    Banned
    You can implement seo on your website which can help you to generate more traffic. You can also promote your website in social media like face book & Twitter. Because most of the users uses social networking sites and it is easy to get your site noticed.I hope this methods can help you to target more audience to your website.
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    • Profile picture of the author seventysix76
      hey Guys,

      Thanks for the great feedback. We launched on shopify so not sure if any of you have feedback in regards to SEO on shopify? I know SEO was the most popular answer in regards to us increasing our traffic. Our site can be viewed here LivingDeal | LivingDeal: Best Product Deals Online - New items added daily!

      I tried facebook conversion campaign as well as boost to one of our posts that offered $5 off a makeup brush set that is $22. I didnt get any conversions or really see an increase to our revenue. I spent $100 on each campaign. is that enough for a test? Also after failed test should we optimize the existing campaign or try a new one with totally different product?
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      • Profile picture of the author savidge4
        Looked at your site.. and right off the bat there are some thing I know I would change.. but lets forget about that right now, you have way bigger issues. Its your site right? so you know that it loads as Canada as the default? I live in the States and would assume you only ship to Canada. In order for me a USA customer to make a online order I would have to click the American flag in the upper right to switch stores.

        And you wonder why your sales are suffering? so lets start here shall we: https://docs.shopify.com/manual/conf...itors-location FIX your location issue!

        Now lets look at this page: Retro Superhero Cooking Apron, 9 Options To Choose From! Super Deals | LivingDeal USA I just picked any ol page. if THIS is what you are sending targeted traffic to, it wont convert. you need to really look at "Landing pages" read everything you can start here: https://moz.com/blog/most-entertaini...l&utm_term=fav get all comfy and have a drink and snack ready its a long read and worth every moment!

        While you are on that page look at the 4th comment from the top and Oli has a link to his e-commerce landing page write up. another long read and worth every minute.

        In regards to your FB testing. you are asking the wrong question. is $100 enough testing? I don't care how much you spent... its about how many impressions. if you get to 1000 impressions with no clicks and no conversion your "Bait" ( ad ) is not effective. Ill say that again IMPRESSIONS is the number you want to look at.

        Hope that Helps!

        Originally Posted by seventysix76 View Post

        hey Guys,

        Thanks for the great feedback. We launched on shopify so not sure if any of you have feedback in regards to SEO on shopify? I know SEO was the most popular answer in regards to us increasing our traffic. Our site can be viewed here LivingDeal | LivingDeal: Best Product Deals Online - New items added daily!

        I tried facebook conversion campaign as well as boost to one of our posts that offered $5 off a makeup brush set that is $22. I didnt get any conversions or really see an increase to our revenue. I spent $100 on each campaign. is that enough for a test? Also after failed test should we optimize the existing campaign or try a new one with totally different product?
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        • Profile picture of the author seventysix76
          Hey savidge4,

          Thanks for the awesome feedback, i am going to read those articles now.

          In regards to the geo location. Our u.s store and can store are on 2 different domains and shopify accounts. U.s. store is our .com and the Canadian is our .ca. I am going to reach out to our rep and still see if it's possible to automatically redirect.

          My conversion ad on facebook had a reach of 18,000. I got 1 conversion for $17.
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          • Profile picture of the author savidge4
            Originally Posted by seventysix76 View Post

            Hey savidge4,

            Thanks for the awesome feedback, i am going to read those articles now.

            In regards to the geo location. Our u.s store and can store are on 2 different domains and shopify accounts. U.s. store is our .com and the Canadian is our .ca. I am going to reach out to our rep and still see if it's possible to automatically redirect.

            My conversion ad on facebook had a reach of 18,000. I got 1 conversion for $17.
            The code to do the redirect is there on the link I provided to do as you need. you would just place the code on both sites and let it do its magic!

            Your ad stats.. you went 17,000 way further than you should have. IF at $100 you get 18,000 impressions you should be able to test with what $5.00 If you don't get a click and or a conversion with $5.00 you really really need to figure out the ad portion.

            Once you read those articles you will understand the correlation between the ad and the offer. to be very straight forward with you here. Get the add converting traffic first, before you start working on the lander message. If in this scenario you were to ask which came first the chicken or the egg.. Traffic is first! LOL Get the traffic down and then match the ad to get the conversion on the other end!

            Best of luck!
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  • Profile picture of the author DavidLee8888
    Social Media marketing and SEO of your website is a great way of generating traffic to your website and gain brand popularity.
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  • List your products on Amazon and ebay and even on Etsy if they are suitable. It might increase your sale.
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  • Firstly you need to do SEO for increasing the awareness of any business worldwide. By doing this a business can get instant ranking in Google search engine easily which helps it to get good visibility rapidly.

    Secondly, you need to do SMM and PPC for getting huge tarffic towards a website as it helps to attract active number of customers easily. These tips would be helpful for a start up ecommerce company to get good sales and to generate huge revenue instantly.
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  • Profile picture of the author anewordinary
    Interesting thread here. I'm curious - so many people have said, do SEO, but I'm wondering what you mean by that. I understand what SEO is, but what would you actually do, to "do SEO"? Or is that too big of a question?
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  • Profile picture of the author htsashok
    Well, First you need tp rank well on Google SERP to increase the sales. So, you must concentrate on boosting you website's traffic in organic ways. I am sure that if your website rank well in SERP by organic search you will definitely have the plently of vistors and it may leads to conversion.

    Also must concentrate of on page, your content must be unique, high quality and impressive. Because ,most of the ecommerce websites are get hit by google algorithmic updates due to low quality and duplicate content, make sure your product description is unique always. Also i think the well optimised custom ecommerce solution will make your site more professionally and may increase in revenue. There are plenty of custom solutions are available in the market choose your solution right and build a store more professionally and easily.
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  • Profile picture of the author OnlineStoreHelp
    OK, so I am going to be a bit hard on you here because I think I know what you did, and if you did that, I don't know how you are going to grow a business for your model... The fact you are getting $100 in sales a day is impressive in its own right, because I can't see why anyone would buy from your website...

    My Guess, and please let me know if I am wrong... You found an "amazing wholesaler that will dropship on your behalf. Just place the products only our site and watch the sales roll in"... You might even be using Doba or one of the other Dropshipping systems. Or just downloading a CSV and uploading it into the system.

    If this is what you did, then there is no hope for this website to support you in the long run. If you look at any successful e-commerce operations, they definitely work in a niche/theme/concept. Want a great example? Look at this post from Shopify...

    How We Built an Ecommerce Business from Scratch and Generated $922.16 in Revenue in 3 Days — Ecommerce Marketing Blog - Ecommerce News, Online Store Tips & More by Shopify

    The problem with a site like yours, is there is already several websites that do it better than you. You might have heard of them, eBay.com, Amazon.com, Walmart.com, etc... They also have more trust than your site does. Want an example?

    This product of yours...

    Pet Zoom Loungee Auto Pet Seat Cover Pet Deals | LivingDeal

    Is selling on Amazon

    Amazon.com: Pet Zoom Loungee Auto Pet Seat Cover:...Amazon.com: Pet Zoom Loungee Auto Pet Seat Cover:...
    For $2 less and is available with Amazon Prime.

    The days of throwing up 1000 products on a site and watching the sales roll in are over, and were about 3 years ago (if not longer).

    My advice, if you truly want to make a go at this, is actually re-evaluate what you want to sell, how you want to position yourself, and how you will get in front of your buyers. Read the Shopify case study, it is a fantastic idea on what to do.

    If I am wrong at what you did, I apologize but my advice still stands, find your niche and position yourself that way because traffic sources and buyers are going to be all over the place with your model.
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  • Profile picture of the author celente
    my ecommerce site sold for XX,XXX

    all we did was use only buyer keywords, this is important.

    Use keywords such as - xyz for sale, buy xyz, xyz purchase, xyz, xyz.com. Remember to only use and hint at buyer keywords. we have done 301% ROI with just 5 keywords!.

    Also you must try to use your keywords in the ad titles, body and website link for better results. The more targeted, the more results, and lower CPC with higher CTR %

    cheers. .
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  • Profile picture of the author mairsol
    DO try other big sources Like amazon and Ebay for your product marketing you can have boost in sales.
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  • Did you try google adwords?
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  • Profile picture of the author unicom
    Introduce some discounts or coupon offers to your customers. Your customers will definitely convert well for redeeming your discount offers.

    Have a clear design with good navigation. Keep Call to action buttons very effectively. Take complete benefits of social media sites properly as they have potential to attract lot of buyers
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  • Profile picture of the author FarNext
    Content marketing is a strong way to go; but make sure that the content:

    1] Attracts the buyers.

    2] It causes them buy.
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    • Profile picture of the author yashdahiya
      Originally Posted by FarNext View Post

      Content marketing is a strong way to go; but make sure that the content:

      1] Attracts the buyers.

      2] It causes them buy.

      Yes, Content is King.

      But make sure that your content should be unique and high quality.
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  • Profile picture of the author AadhyaMehra
    Banned
    You can approach to digital marketing technique to get traffic to your e-commerce startup.
    As you are in startup of e-commerce then traffic is must for you, there are having many different ways like SEO and SMM which can help you to drive the traffic to your business.
    Excellent marketing is very important for a startup e-commerce business, by getting more traffic your business will get to know by the different internet users and market also come to know you.
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  • Profile picture of the author SandraDLaurean
    Banned
    You can implement some seo techniques for your startups but don't forget to use unique contents to create your backlinks .You can also do SMM,SEM for your site so that your site can get more traffic & hence help in promotion of your brands & able to rank high in search engines as well.
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  • Profile picture of the author ChristopherCook
    I would say your facebook ads were successful man, all you need to do now is try to create a funnel, increase POV (Per order value) and LTV (Life time value) and you would be profiting from your ads, early results were good for sure..
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    • Profile picture of the author helloenquiry
      Originally Posted by ChristopherCook View Post

      I would say your facebook ads were successful man, all you need to do now is try to create a funnel, increase POV (Per order value) and LTV (Life time value) and you would be profiting from your ads, early results were good for sure..
      nice information. thank you for sharing it.
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  • Profile picture of the author andes
    Contact me. I do this...SEO changes rapidly...content marketing is old hat....your list is the weight..100 per day is not bad...keep going!
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  • Profile picture of the author TrafficFlow
    I just looked at your site from the view point of a potential customer. The first thing I noticed is that the theme is a bit faded. It is not high contrast but looks almost like the type of theme one might use for an adsense site where you want everything but the adsense ads to be inconspicuous. I would hire a shopify designer to develop a better looking site. First impressions really do matter.

    You might also look into the captifire animated pop up ads geared to promoting shopify sites that I just launched (I am not the developer of it, I just happened to see it)
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  • Profile picture of the author DrForum
    Hi,
    You have a very good number of customers basing on the number of emails you have. First things first, you are not utilizing the greatest opportunity at your disposal, the emails. Why haven't you tried email marketing so that you can improve the sales. Design a good newsletter in terms of design and get a one on one discussion with your potential customers through the emails.
    Another thing you need to do is have an active social media presence. The social media platforms such as Facebook, twitter and Instagram are free sources of traffic. using them to market your products will really expand the market reach. Last thing is to make sure that your create platforms on your shopify shop where people will engage in discussions and at the long run retain them and turn them into loyal customers.
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  • Profile picture of the author Asadullah72
    making a high level SEO with content marketing will be good for you.

    you may try Used WordPress + Yoast SEO Plugin.
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  • Profile picture of the author moonicorn
    Start a blog on your website to dwell on newest products related to your business. this will definitely drive traffic in time and convert to sales
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  • Profile picture of the author zarood
    you should do SEO for your E-commerce site.
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  • Profile picture of the author dave_hermansen
    As mentioned preciously seventysix76, your site's products are quite broad in categories. This really makes ranking for ideal keyword phrases very difficult - likewise, it affects your traffic since it all comes down to keyword searches with SERP.

    PPC - probably not the best option since you would have so many different keywords to bid on and not much of a way to qualify audiences for them.

    SEO - SEO always works, but there is no "one" type of SEO. With On-site, make sure each page is optimized with a specific keyword, make sure you're sending the right signals to search engines, and work to establish a strong, relevant backlink portfolio through content campaigns and manual link building. With Off-site, there are numerous strategies you could utilize to increase your DA, PA, and keyword ranking. It takes some time to rank organically, though - but well worth it.

    SMM - social is excellent, but like SEO, it doesn't happen overnight. You have to put in the time to find your audience, give them what they value (not what you think they value - common problem with marketers), and engage with them. If you decide to do content campaigns like blogging with your site, then you will need SMM to share/promote it - otherwise you are writing in a vacuum.

    Let me know if you want more details on something, and good luck with your store!
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