Selling Physical Items Online

by Munyez
14 replies
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So for the last 2 months I have been working for a company (doing their Social Media, Digital Marketing and etc) and facing an issue at the moment.

How to sell expensive physical products online?

We are working on improving our brand image, building landing page and etc, but what about the sales funnel? I was thinking of creating a blog stuffed with keywords (that people search), rank it and make it appear on Google. Then through informative and entertaining content (image/video) direct them to sales page..

Any thoughts? It is kind of different (I guess?) since it is not an information product, so you can't have (upsell items and etc).
#items #online #physical #selling
  • Amazon FBA. I can assist with this if you need any pointers.

    Best regards

    J
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  • Profile picture of the author ZanyZebra
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    • Profile picture of the author JohnMcCabe
      Are you selling to consumers or is it B2B?

      If you're selling B2B, you need to understand your market's normal sales cycle. Most of the time, that does not mean a Purchasing Agent googles you and makes a buy. There is usually one or more rounds of fact finding and approvals before a purchase is made.

      If this is the case, your best bet is to use your online presence as a lead generator, a foot in the door. Find out who typically initiates this kind of buy (PAs, department managers, executives...) and target your campaign to them. LinkedIn might work well for you.

      If you're selling B2C, it somewhat depends on what you call 'high ticket'.

      Is it a $2,000 watch or a $200,000 sports car or a $2MM condo?

      Whatever it is, figure out where your best prospects hang out online, what they read, watch, listen to. Show up there with something to contribute, be it content or something else. As with B2B, you want to lead them to the front door and tempt them through it and into your sales process.

      Oh, and trying to stuff keywords for SEO stopped working effectively a decade ago. Nowadays, getting caught keyword stiffing is more likely to get you buried on page 999 or even delisted than getting you the traffic you seek.

      Sounds like another case study in support of the Peter Principle...
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  • Profile picture of the author DWaters
    If you are selling to end user consumers I strongly suggest using Amazon's FBA business model. Since Amazon already has a huge amount of buyer traffic it will prove to be a far better option than using your own blog and doing SEO for it. The benefits of selling on Amazon also include very low shipping costs (to their warehouse), customer service and high consumer confidence.

    Doing your own site would make sense as well but I expect the bulk of your sales would be from Amazon.
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    • Profile picture of the author Munyez
      Originally Posted by DWaters View Post

      If you are selling to end user consumers I strongly suggest using Amazon's FBA business model. Since Amazon already has a huge amount of buyer traffic it will prove to be a far better option than using your own blog and doing SEO for it. The benefits of selling on Amazon also include very low shipping costs (to their warehouse), customer service and high consumer confidence.

      Doing your own site would make sense as well but I expect the bulk of your sales would be from Amazon.
      We are establishing a brand and we are not planning on selling on Amazon.
      There are many competitors with far cheaper prices.
      We are trying to build brand awareness and drive traffic to our website.

      It's going to be B2C and buy high ticket, I mean 800-900$
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      • Price is irrelevant if you are selling your own brand on Amazon. There are ways to beat your competitors. I can give you more info on this if you need. Amazon is the biggest marketplace in the world and would seem crazy for you to rule it out...

        Originally Posted by Munyez View Post

        We are establishing a brand and we are not planning on selling on Amazon.
        There are many competitors with far cheaper prices.
        We are trying to build brand awareness and drive traffic to our website.

        It's going to be B2C and buy high ticket, I mean 800-900$
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  • Profile picture of the author laurencewins
    Can you tell us what sort of products you're selling? That may elicit better replies.
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    • Profile picture of the author Munyez
      Originally Posted by laurencewins View Post

      Can you tell us what sort of products you're selling? That may elicit better replies.

      We are selling self balancing scooters. You can google "phunkeeduck" (something similar to that)

      Originally Posted by EnlightenMarketing View Post

      Price is irrelevant if you are selling your own brand on Amazon. There are ways to beat your competitors. I can give you more info on this if you need. Amazon is the biggest marketplace in the world and would seem crazy for you to rule it out...
      Would be awesome if you gave some heads up
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      • Profile picture of the author Munyez
        Any guidnce or tutorial on Amazing Selling System?
        Our prices are around 800$ and most competitors have it for around 400-450$.
        Do you think it is still realistic to beat?
        Also, we are mostly targeting European market (if that makes any difference)
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  • Profile picture of the author porterpioneer
    If you are looking for a software that you can make a funnel, create a sales page and market it, there is one I know about that has an awesome business system that does all of that and some. It is meant for high price tag offers so it could serve you well.

    businessmarketingconversion.com

    Let me know what you think.
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  • Profile picture of the author Marco juice
    I sell high priced physical products online. The reason of that is because I actually have a physical location with thousands of followers on Facebook, Twitter
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    • Profile picture of the author Munyez
      Originally Posted by Marco juice View Post

      I sell high priced physical products online. The reason of that is because I actually have a physical location with thousands of followers on Facebook, Twitter
      We have a physical location in the hear of city (Prague).
      We have 5k+ on Facebook and 4k on Instagram.
      Not sure how I leverage that....
      Any ideas?
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  • Profile picture of the author Seantrepreneur
    Can you get your product with some sort of celebrity? Maybe even a social media celebrity.

    Also, quick side note, what makes your hover boards different than all the other selling for significantly less? I know that doesn't really answer your question, but you might need a different angel if you're selling basically the same type of product for hundreds of dollars more.

    Lastly, EnlightenMarketing is correct in saying the price really doesn't matter on Amazon. It's the fact people are buying through Amazon who they know like and trust which is huge for consumers. It takes almost no time to set up a listing (maybe a couple hours for an awesome listing) on Amazon and you could even do merchant fulfilled just to try it out.
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    • Profile picture of the author dave_hermansen
      The major price difference is going to run you into some issues even if your product is far better quality - until people know your brand well. The social following is helpful - especially if you can get them talking about your product, but ultimately you're going to have to fight an uphill battle in marketing.

      With a situation like this a full funnel content marketing approach could give you some great returns down the line (think one to three years for it to start having major pay offs). The idea at its core is you want people to visit your site at each stage of the buyers journey. For the most part someone doesn't see a self balancing scooter selling for $800 and immediately decide to buy it. They're going to see the product somewhere and go to read about it. Then they're going to go away. A few days/weeks/months later they might decide to look into it again - maybe it's someone's birthday or a holiday is coming up, so now they're out shopping.

      If they found your site before when they were just looking for the best information on the web (and maybe they even signed up for a newsletter or special coupon deal on your site so you've been sending them the occasional email) they're more primed to buy from you even though you're selling a more expensive product. So they check out your site again. If you can show them why it's worth spending 25% more on yours rather than your competitor then you've likely made a sale.

      Hubspot has a great academy on content marketing that'll walk you through this process in detail. Ultimately - there's no secret here. Whatever you do is going to be hard and it's going to take time. But you're not starting from scratch so that's a huge plus.

      Good luck.
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