Getting traffic but no conversions on my store. Have done many changes still nothing.

22 replies
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Okay so I did my homework before coming here and in the process this is what ive done:

I've made 3 sales but they were random small ones. I continued and doubled the ads when it converted then it fell off.
I've changed up many aspects and ran different traffic to it in order to see what works.
I've taken items off.
Added items.
Changed designs, fonts, colors, prodcuts. You name it.

Can someone please view my shopify store and honestly help me out. I would greatly appreciate it .

Luxury-Swag.com
#conversions #store #traffic
  • Profile picture of the author OnlineStoreHelp
    So I am going to ask the same question I ask every Alibaba Dropshipper that comes on here. This will be harsh but a good learning lesson for you.

    Why would anyone buy from you? What are you selling that they can't buy at Amazon, Macy's, Nordstrom or any other place? What do you offer that would make up for the risk of buying from you?

    Are you cheaper? No. You are selling a watch for $600 that can be bought on Amazon for $40? Or a $205 briefcase they can buy from Alibaba for $80?

    Do you carry things no one else carries? Nope, most of it can be found on eBay or Amazon.

    How about customer service? No phone number, no live chat, not even an email address, just a contact form.

    Good Story? Nope. Don't care you are a young motivated entrepreneur.

    Add on top of this, its not a very good looking site. You are selling luxury goods with a site with no polish to it. You are selling lifestyle products, with no lifestyle.

    My Advice: Scrap the website, save yourself the money and go back to square one. Find a niche that is underserved, that has little competition, especially on Amazon, and build a business around that. Stop trying to take shortcuts and actually build a sustainable business built around providing something unique to customers, whether its a lifestyle, a feeling, or unique products they can't get anywhere else.
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    • Profile picture of the author Shams Sikder
      I thought the same thing about the first part of what you said when I read the question, but I disagree with the rest. It seems like a decent site, and there is a contact page.
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  • Profile picture of the author MValmont
    I don't agree with the guy above.

    Mostly it is your targetting that sucks. I can't see your Facebook ads, but I'm 100% confident that it is where your problem is.

    Forget about entering a niche without any competition. This is not a good way to think. You want to enter niches where people are already buying and have a high quality store (your store is not bad actually), and SOLID market research in Facebook (this is probably your problem).
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  • Profile picture of the author dave_hermansen
    I know I would stop the second I got to your shopping cart page. I will NEVER proceed to checkout and give you all of my information just to see how much you are going to charge to ship. Either add an "estimate shipping" calculator to the shopping cart page or offer free or flat rate shipping so that people know what the full cost is going to be before giving you their email address, etc. Yeah, I see the free shipping promotion but when the cart page says that shipping will be calculated during checkout, I cannot trust that promotion.

    As far as what the other two have stated, I agree much more with OnlineStoreHelp than with MValmont. For sure, you need to be in a niche with some competition. That said, if the competition is blowing your prices away, you are definitely not getting true wholesale pricing and you will never be successful.
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    • Profile picture of the author MValmont
      Originally Posted by dave_hermansen View Post

      I know I would stop the second I got to your shopping cart page. I will NEVER proceed to checkout and give you all of my information just to see how much you are going to charge to ship. Either add an "estimate shipping" calculator to the shopping cart page or offer free or flat rate shipping so that people know what the full cost is going to be before giving you their email address, etc. Yeah, I see the free shipping promotion but when the cart page says that shipping will be calculated during checkout, I cannot trust that promotion.

      As far as what the other two have stated, I agree much more with OnlineStoreHelp than with MValmont. For sure, you need to be in a niche with some competition. That said, if the competition is blowing your prices away, you are definitely not getting true wholesale pricing and you will never be successful.
      I have stores in super competitive niches and i'm absolutely killing it.

      If your branding is solid, if your store is solid, and if your TARGETTING is solid, competition is really not a problem.
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      • Profile picture of the author dave_hermansen
        Originally Posted by MValmont View Post

        I have stores in super competitive niches and i'm absolutely killing it.

        If your branding is solid, if your store is solid, and if your TARGETTING is solid, competition is really not a problem.
        Regardless of the prices you charge? C'mon!

        You're "killing it" charging twice as much as everybody else for the same exact product? You must be targeting some incredibly stupid people. It's hard to find niches that cater entirely to morons!
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        • Profile picture of the author MValmont
          Originally Posted by dave_hermansen View Post

          Regardless of the prices you charge? C'mon!

          You're "killing it" charging twice as much as everybody else for the same exact product? You must be targeting some incredibly stupid people. It's hard to find niches that cater entirely to morons!
          Have you even looked at his store? There is nothing wrong with his price point.
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          • Profile picture of the author dave_hermansen
            Originally Posted by MValmont View Post

            Have you even looked at his store? There is nothing wrong with his price point.
            Uh, yeah. Have you? My statement was about prices in general and how you need to be competitive.

            He may be competitive on some products but he is selling Binger watches for more than ten times what you can buy the same watch for on Amazon, for instance. The British Spring shoes are almost double the price that others are selling the exact same model # for online. Same goes for the moccasin.
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            • Profile picture of the author MValmont
              Originally Posted by dave_hermansen View Post

              Uh, yeah. Have you? My statement was about prices in general and how you need to be competitive.

              He may be competitive on some products but he is selling Binger watches for more than ten times what you can buy the same watch for on Amazon, for instance. The British Spring shoes are almost double the price that others are selling the exact same model # for online. Same goes for the moccasin.
              Yeah, and this is exactly why I stopped selling on Amazon and I went on other platforms my friend.
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              • Profile picture of the author dave_hermansen
                Originally Posted by MValmont View Post

                Yeah, and this is exactly why I stopped selling on Amazon and I went on other platforms my friend.
                Well, Amazon was just one instance of sites that were blowing away the prices. Whether you sell on Amazon or not, they are still a competitor and unless a person's premise is that their target audience is not going to check to see if they can get a better price, it's a failing strategy.

                Don't get me wrong. Amazon only really works well for a select few business models. I have no problem avoiding them like the plague and using other marketing channels that are far less expensive. Still, they are there at or near the top of the SERPs for many products and you cannot pretend they do not exist and that their prices don't matter just because you do not list on their site.

                You HAVE TO have competitive prices, whether it is Amazon or BillyBobsWebsite.com that you are competing with.
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                • Profile picture of the author MValmont
                  Originally Posted by dave_hermansen View Post

                  Well, Amazon was just one instance of sites that were blowing away the prices. Whether you sell on Amazon or not, they are still a competitor and unless a person's premise is that their target audience is not going to check to see if they can get a better price, it's a failing strategy.

                  Don't get me wrong. Amazon only really works well for a select few business models. I have no problem avoiding them like the plague and using other marketing channels that are far less expensive. Still, they are there at or near the top of the SERPs for many products and you cannot pretend they do not exist and that their prices don't matter just because you do not list on their site.

                  You HAVE TO have competitive prices, whether it is Amazon or BillyBobsWebsite.com that you are competing with.
                  I don't agree. In Amazon it is all about being on the first page for your keyword, and it has nothing to do with your price only. Yes price matters, but there are plenty of products on page 3-4-5-6-7 that are cheaper than the products on Page 1. It has to do with your title, your description, pictures, YES the price....but even more importantly, how many sales you made in a short period of time. You need a system when you list your new product so that the Amazon Algorithm sees you and realize : Hey, this product sold so many units in a short period of time, so we'll rank it on the first page...It must be a good product and we will make money. YES you will want to play with price to do this ( Give big discounts actually) BUT as soon as you are on the first page, you can RAISE YOUR PRICE and you will stay there EVEN IF your price is higher than the other ones. WHY? Because most people only check the first few results. So even if the products on page 3-4-5-6-7-8-9 are cheaper, it doesn't matter.

                  To be competitive on Amazon, you need to know how to game their algorithm and end up on the first page quick. Price alone won't get you there.
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  • Profile picture of the author dave_hermansen
    You really need to pick a story here and stick with it. In the previous comment, you stated that you stopped advertising on Amazon and now you are giving all kinds of sage advice on how to do well on Amazon, even though you apparently were not able to do it.

    Of course, this has nothing at all to do with this post. We were talking about having competitive prices. Amazon was pointed out as just one of many websites that have better prices than him. Nobody ever said anything about selling on the Amazon marketplace.
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    • Profile picture of the author MValmont
      Originally Posted by dave_hermansen View Post

      You really need to pick a story here and stick with it. In the previous comment, you stated that you stopped advertising on Amazon and now you are giving all kinds of sage advice on how to do well on Amazon, even though you apparently were not able to do it.

      Of course, this has nothing at all to do with this post. We were talking about having competitive prices. Amazon was pointed out as just one of many websites that have better prices than him. Nobody ever said anything about selling on the Amazon marketplace.

      I still have my Amazon business, and i'm doing amazing with it actually. Not sure how you came up to that conclusion.

      What i'm telling you is on Amazon, price alone won't get you there. In a lot of businesses actually.

      I diversify my income as much as possible. I have a kindle publishing business, an Amazon FBA business, and now a dropshipping business also. I also have a few different businesses in the area of digital information products. Not sure what is hard to understand.

      Telling people that price is what they need to play with is just bad advice in my opinion.

      Ever heard of the Amazing Selling Machine? This program is one of the most expensive on the market (few thousands), and yet they have more students than all of the other guys selling coaching programs for less than $500. It has nothing to do with price. NOTHING.

      Ever heard of Adrian Morrison? He is selling a super expensive dropshipping course, and YET, he has more students than all of the rest of the people coaching people on how to do dropshipping..

      Should Rolls Royce lower the price of their products?

      Should Ferrari lower the price of their products?

      Same with E-commerce.

      It is all about Perceived Value
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      • Profile picture of the author dave_hermansen
        Originally Posted by MValmont View Post

        I still have my Amazon business, and i'm doing amazing with it actually. Not sure how you came up to that conclusion.
        I came to that conclusion from the following statement you made on this thread on the 14th of April at 8:20 am ... "Yeah, and this is exactly why I stopped selling on Amazon and I went on other platforms my friend."

        I had no idea that the OP was selling anything equivalent to a Rolls Royce or Ferrari. In fact, he isn't. He is selling obscure brands at prices that are higher than other people are selling those same obscure brands for. Your Rolls Royce or Ferrari comment would be true IF he was manufacturing something and an even bigger IF it was remotely close to the level of quality that it took those companies years to build.

        The approaches to use with Ecommerce vary widely based on the products, whether they are name brands, generics, private label products - it doesn't matter if they are dropshipped or not (unless you are dropshipping from China, which is the case here, I suspect).

        I guarantee you that if you are selling well known name brands, you HAVE TO BE competitive on pricing. If you are selling your own brand, that is not the case but you'll have a tougher time selling things if it is a niche that is well populated with known name brands that have a solid reputation.

        In this case, the OP is selling little known brands but he is posting model numbers for those products. Anyone can do a quick search and see that they can buy everything he is selling for far less money. You cannot base your business model on the assumption that everybody is stupid.

        I also can't help but wonder how you know how many students Adrian Morrison has for his dropshipping course and also how you know how many everybody else has. I hope your answer isn't "that's what he told me."
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        • Profile picture of the author MValmont
          Originally Posted by dave_hermansen View Post

          I came to that conclusion from the following statement you made on this thread on the 14th of April at 8:20 am ... "Yeah, and this is exactly why I stopped selling on Amazon and I went on other platforms my friend."

          I had no idea that the OP was selling anything equivalent to a Rolls Royce or Ferrari. In fact, he isn't. He is selling obscure brands at prices that are higher than other people are selling those same obscure brands for. Your Rolls Royce or Ferrari comment would be true IF he was manufacturing something and an even bigger IF it was remotely close to the level of quality that it took those companies years to build.

          The approaches to use with Ecommerce vary widely based on the products, whether they are name brands, generics, private label products - it doesn't matter if they are dropshipped or not (unless you are dropshipping from China, which is the case here, I suspect).

          I guarantee you that if you are selling well known name brands, you HAVE TO BE competitive on pricing. If you are selling your own brand, that is not the case but you'll have a tougher time selling things if it is a niche that is well populated with known name brands that have a solid reputation.

          In this case, the OP is selling little known brands but he is posting model numbers for those products. Anyone can do a quick search and see that they can buy everything he is selling for far less money. You cannot base your business model on the assumption that everybody is stupid.

          I also can't help but wonder how you know how many students Adrian Morrison has for his dropshipping course and also how you know how many everybody else has. I hope your answer isn't "that's what he told me."
          I don't agree. I talked about Ferrari to explain that it is all about perception.

          What I meant with my comment on Amazon is I stopped searching and uploading new products.

          Most of the time people don't even look if they can find it cheaper somewhere else on the internet. There is nothing wrong with his products and his pricing strategy.

          Look, keep doing what you are doing if it works for you, and I'll keep doing what I'm doing. Let's just say that I'm very happy with my numbers, and I hope you are with yours.

          You don't agree with me? Fine. Continue what you're doing and I wish you good luck.

          And it is fairly easy to know how many products someone is selling if you know the big players out there, affiliates, etc..
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  • Profile picture of the author quadagon
    Hi Chris,

    Before I set up my own marketing company I worked in various business but most notable is my work in the wine and whiskey market.

    In these markets you are almost 100% relying on branding and marketing to convey to the customer why they should spend x amount.

    This is often despite the fact that in taste tests cheaper wines and wines from less fashionable countries come out on top.

    Even for the exact same bottle you can pay varying amounts depending on where you buy - a wine shop, a luxury supermarket or with a meal will all cost different amounts for the exact same product.

    I guess the message here is don't be afraid of being higher priced.

    Now on the reverse side of this nothing on your website presents an image of being a high end store

    Is this really the logo of a high brand store?



    Within the last year I set up a friend and fellow warrior up in business selling jewelry online. As apart of our research we looked at the various high end jewelry stores and looked at their style and how they presented the items.

    We used this as a resource to create a template for the store. My friends site (i suspect like yours) used aliexpress as a source for getting the jewelry. The difference is that we hold a small amount of stock and don't drop ship.

    If you are drop shipping from aliexpress I highly recommend that you test purchase a few products. What you will often find is that the product arrives in a plastic mail bag with a different price on the outside.

    None of this screams high end and will destroy your chances of repeat business.

    Honestly its not feasible to build a real business by always chasing new business (unless you are a funeral director in which chase you don't want repeat business). We include an instruction booklet that guides them on how they can receive a free gift and marketing literature with discount coupons.

    You lose the ability to do this kind of promotion if you dropship. You are leaving a lot of money on the table by following that business model (however trendy it may be)

    We also upped the perceived value of the product by modelling ourselves on Tiffanys.

    When a customer receives our package through the post they find inside:
    • A decorative paper gift bag
    • Gift Tag
    • Branded Jewelry box with a ribbon on
    • Jewelry Cleaning Kit
    • Jewelry Care instruction booklet
    • The item they purchased.

    This branding helps create the 'higher value' which means we can charge more - much more than our competition and keep happy customers.

    Compare that to a crappy plastic bag.

    I always like to do the grandmother test. If my grandmother showed me the item (and packaging) and told me the price would i feel that she had been conned or got a fair deal?

    Sadly the gurus pushing the dropshipping from china aren't interested in the lifetime value of your customer or in you establishing a real business.

    Its a quick buck for them selling you a 'how to sit on your arse and do nothing' course or earning an affiliate fee from shopify.
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    • Profile picture of the author Importexport
      Originally Posted by quadagon View Post

      Hi Chris,

      Before I set up my own marketing company I worked in various business but most notable is my work in the wine and whiskey market.

      In these markets you are almost 100% relying on branding and marketing to convey to the customer why they should spend x amount.

      This is often despite the fact that in taste tests cheaper wines and wines from less fashionable countries come out on top.

      Even for the exact same bottle you can pay varying amounts depending on where you buy - a wine shop, a luxury supermarket or with a meal will all cost different amounts for the exact same product.

      I guess the message here is don't be afraid of being higher priced.

      Now on the reverse side of this nothing on your website presents an image of being a high end store

      Is this really the logo of a high brand store?



      Within the last year I set up a friend and fellow warrior up in business selling jewelry online. As apart of our research we looked at the various high end jewelry stores and looked at their style and how they presented the items.

      We used this as a resource to create a template for the store. My friends site (i suspect like yours) used aliexpress as a source for getting the jewelry. The difference is that we hold a small amount of stock and don't drop ship.

      If you are drop shipping from aliexpress I highly recommend that you test purchase a few products. What you will often find is that the product arrives in a plastic mail bag with a different price on the outside.

      None of this screams high end and will destroy your chances of repeat business.

      Honestly its not feasible to build a real business by always chasing new business (unless you are a funeral director in which chase you don't want repeat business). We include an instruction booklet that guides them on how they can receive a free gift and marketing literature with discount coupons.

      You lose the ability to do this kind of promotion if you dropship. You are leaving a lot of money on the table by following that business model (however trendy it may be)

      We also upped the perceived value of the product by modelling ourselves on Tiffanys.

      When a customer receives our package through the post they find inside:
      • A decorative paper gift bag
      • Gift Tag
      • Branded Jewelry box with a ribbon on
      • Jewelry Cleaning Kit
      • Jewelry Care instruction booklet
      • The item they purchased.

      This branding helps create the 'higher value' which means we can charge more - much more than our competition and keep happy customers.

      Compare that to a crappy plastic bag.

      I always like to do the grandmother test. If my grandmother showed me the item (and packaging) and told me the price would i feel that she had been conned or got a fair deal?

      Sadly the gurus pushing the dropshipping from china aren't interested in the lifetime value of your customer or in you establishing a real business.

      Its a quick buck for them selling you a 'how to sit on your arse and do nothing' course or earning an affiliate fee from shopify.
      It's good to see someone who understands the value of high quality presentation to convey the perception of value. It works for the initial sale and it works even better for the repeat sales if you do it right.

      Most people who think they are private labeling are just slapping a sticker on a product and imagining that is all they have to do to make their product look different enough that the punters will buy it.

      Few seem to understand the value of building a brand.

      Walter Hay
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  • Profile picture of the author sarthakk
    For any e-commerce business to flourish two things are must, first is the product you are offering and second is the price factor as it is in the human nature, people always reach for cheap and quality goods.
    Some of the other points to be noted:

    1. Discount offers: if you are giving some discount offer say buy two and get 10% discount on your next purchase.
    2. Customer membership plan/ loyalty points: It is a good practice to give points to repeating customers. This, in turn, increases the sale factor for the products.

    As you said you have already run some ad campaign for your products but still no result maybe you are just targeting the wrong audience base.

    Hope it helps.
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  • Profile picture of the author IdosellShop
    Your store is offline...
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  • Profile picture of the author barna judit
    Now I have to go into the conversation
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  • Profile picture of the author Leon Hamper
    I get your situation because I am on the same page as you when I was starting, Well I don't say that I am already successful at this rate but at least it has improved. Keep the website running. What I did were completely out of the books or articles.

    Do you target local? Because although I am targeting nationwide deliveries, I started selling in the my city first. I joined local FB buy and sell groups and started selling my items their. Once I converted them into sales, that's the only thing I send them the website and telling them that they can purchase again through the site.

    Yup, manual and slow but customers trust is the hardest thing to gain when you are starting. Aside from that, I took a picture with every order, created an album and upload all transactions in their. The next time someone doubts why he should buy, I just send the album link as proof of being legit seller.

    Aside from this, also tried offline campaigns to create brand awareness. Sponsoring events, concerts, shows, public speaking, flyers. Grab every opportunity to make a sale and learn from your market experience.
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  • Profile picture of the author Yevheniia Jane
    I see your shop is currently unavailable.
    You should more thing about your target group.
    Problem can be hidden there
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