How often do you change your prices? Is it seasonal or based on your competitors' price changes?

That is an impossible question to answer, nor is it one that anyone who wants to protect their niches should answer.

Suffice it to say, we currently have more than 30 different eCommerce websites that we own and they sell a very wide range of products.

Most of our sites sell brand name products with an average sale price of over $400, some considerably higher. With those websites, we do a search for product names and look at the top few organic ranking sites as well as the sites showing up in Google Shopping results. We also take a look at Amazon to see what the prices are there. Fortunately, most of our sites sell things from manufacturers with M.A.P. pricing, so we don't have to do any price manipulation - everybody is selling at the same price. We just check periodically to make sure people aren't selling under M.A.P. pricing.

We also have a few sites that sell impulse buy, very low priced products. With those sites, we set our own prices because we are establishing our own "brands" there. We'll take a look at whatever other generic products there are that compete with ours but the real goal is to separate yourself as a brand and make your products seem better than other sites with lowball prices. We usually start with our lowest acceptable profit and start inching prices up until we find the happy medium that gets us the most money without taking a major hit in conversions.