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Facebook conversion events

by Rahal Nejraoui
1 replies
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hey guys, for a T-shirt seller, when we start we usually target cold audiences based on interest, so I use website conversion, by I get stuck, I don't know If I need to choose purchase directly as a conversion event or start with view content then add to cart and then purchase, can you please help me. which one should I use
#conversion #events #facebook
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  • Profile picture of the author dave_hermansen
    We always set up conversions as the event but we set up custom audiences for time on site, add to cart, number of pages viewed (and other things) and then break those audiences out into their own ad groups. Facebook advertising is all about building smaller and smaller audiences from those initial bigger audiences. You should set up custom audiences for all three and then monitor how each converts, raising your daily budget for the audiences that convert well and lowering the daily spend (if not completely eliminating it) for the audiences that do not convert.
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