Selling handmade jewelry

by jcss
43 replies
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Hello,

A friend of mine create very beautiful handmade jewelry and she asked my help to sell them online. What do you recommend to get started?

1. in-house eCommerce website setup? (Magento, OpenCart, ZenCart,...)
2. Hosted eCommerce Solutions (Shoppify, Volusion, BigCommerce,...)
3. Amazon Store
4. eBay Store

She had a show past week and she sold 90% of her items on that show. The products are good quality.

What traffic methods do you think works for this niche in the start up?
1. Paid traffic through Adwords/Bing?
2. Facebook Traffic?
3. CPM & media buying using RTB platforms?
4. PPC traffic through AdSonar, AdBlade, .., Pulse360, ...

Your insights are highly appreciated.
#handmade #jewelry #selling
  • Profile picture of the author Silas Hart
    If I were you I would focus on Etsy, and building a very elaborate Magento eCommerce website. If you are going to try to sell on eBay, maybe try to do it in bulk for a low profit margin simply because there aren't that many listings for the term "Bulk Wholesale jewelry handmade"

    You can try to attend some tradeshows and maybe she will get some large orders, but in all honesty - these people usually sit alone at their booths looking like someone just told them that they just ran over their dog.

    Jewelry is at the core of items built completely on perceived value. If you can't make her items look valuable, they won' be.
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    • Profile picture of the author jcss
      Originally Posted by Silas Hart View Post

      If I were you I would focus on Etsy, and building a very elaborate Magento eCommerce website. If you are going to try to sell on eBay, maybe try to do it in bulk for a low profit margin simply because there aren't that many listings for the term "Bulk Wholesale jewelry handmade"

      You can try to attend some tradeshows and maybe she will get some large orders, but in all honesty - these people usually sit alone at their booths looking like someone just told them that they just ran over their dog.

      Jewelry is at the core of items built completely on perceived value. If you can't make her items look valuable, they won' be.
      Thank you for the comment. I was thinking about selling on Etsy as it is very popular in handmade niches and they are also running ad campaigns to help sellers get more traffic. Being an Etsy seller, am I going to be able to track my traffic in keyword/ad/camp level to measure the ROI? I am planning to launch some PPC campaigns both in Google Search & Content Network. Does it also allow buyers to write reviews for the items they buy or listed? Are the reviews being sent to Google to be displayed as bold stars in the SERP or PPC ads?

      Regarding the Magento, do you prefer this platform over others available as listed in my post (OpenCart, ZenCart,CS Cart,..)? Do you suggest that I run both my website and Etsy store in parallel?

      Attending in tradeshow is not the option I am thinking about at this moment and I have no idea how much does it cost.

      Sorry for asking that much questions!
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  • Profile picture of the author Hampton44
    Etsy and Pinterest. I used to sell on Etsy
    ....the key is to create a blog that allows customers an inside look into the "artist". Its not all about the jewelry. You become engaged with your fans and they come back and buy. At least that's a start....i sold on there about 5 years ago. I think jewelry is one of the main items listed so you need to stand out.
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    • Profile picture of the author morg2k2
      I believe etsy will be your path. Then try to create a blog (like a portofolio of your products, behind the scenes would be nice also) with a store added to the blog or a separated store.

      Then promote it in the Social networks (Facebook, Google plus, Youtube, Vimeo, Reddit, digg, etc)

      Then if she has budget maybe some press releases and couple of PPC campaigns.

      You need to have the sales channel and a good marketing strategy and not waiting only for the Etsy Traffic, its huge but most of it are from sellers.

      So you need to gather traffic outside of etsy to your etsy store and blog.

      Its a bit time consuming but you can achieve your goal of success.

      i Wish you all the luck.

      Morg
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      • Profile picture of the author jcss
        Originally Posted by morg2k2 View Post

        I believe etsy will be your path. Then try to create a blog (like a portofolio of your products, behind the scenes would be nice also) with a store added to the blog or a separated store.


        I didn't understand exactly what you mean by creating a portfolio of the products. If it is the showcase of the products she makes, they are already in the Etsy store. please correct me if I am wrong. Is the blog hosted on etsy as with the store or I need to host them somewhere else and what do you mean by adding the shop to the blog?

        Originally Posted by morg2k2 View Post

        Then promote it in the Social networks (Facebook, Google plus, Youtube, Vimeo, Reddit, digg, etc)
        Do you have any strategical plan for promoting the store/blog in the social medias and video sharing websites? What video content is needed for that kind of niche?

        [/QUOTE]

        Originally Posted by morg2k2 View Post

        Then if she has budget maybe some press releases and couple of PPC campaigns.
        I think PPC (Adwords/Bing) is the best option to get start with and then we can scale it up using other sources.


        Originally Posted by morg2k2 View Post

        You need to have the sales channel and a good marketing strategy and not waiting only for the Etsy Traffic, its huge but most of it are from sellers.

        So you need to gather traffic outside of etsy to your etsy store and blog.
        Designing a good plan is the key to being successful. I am also thinking about list building as it increases the lifetime value of the customers but I have no idea how to create a plan of action.


        And thank you for your time.
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    • Profile picture of the author jcss
      Originally Posted by Hampton44 View Post

      Etsy and Pinterest. I used to sell on Etsy
      ....the key is to create a blog that allows customers an inside look into the "artist". Its not all about the jewelry. You become engaged with your fans and they come back and buy. At least that's a start....i sold on there about 5 years ago. I think jewelry is one of the main items listed so you need to stand out.
      Thank you for the idea of creating a blog. Does Etsy provide you with such an option or should I register a domain and host the blog on that domain?

      Having the blog is one side of the story but how being engaged with the user and what to write on your blog is the other side. I am not a good writer nor she and I have no idea what topic should we create contents on. Newsworthy, personal story, Reviews,...?

      Being an Etsy seller, is there any hidden tips or tricks that could help us stand out of the competition and get the balls rolling from the start off?

      Can I run Adwords campaign promoting my store on Etsy?
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      • Profile picture of the author Hampton44
        Well I am not sure if Etsy provides a blog as I haven't been on there in a few years, but I am getting ready to hop back on with my art work. For your blog---why don't you go to the Etsy forums and meet some of the other artisans. This will get your mind going. Read their blogs. checkout the competition (you will have plenty).

        Yes--you will need to write and write often, unless you have the money to hire a ghostwriter (let me know if you need help with this---I am a writer--but in no way trying to push myself) You want to give your customers an inside look into you---your studio, and you, the person creating the art. You will need photos not just of you but some behind the scenes as someone else mentioned.

        Jewelry part is a great idea. Wine, cheese and women ---they WILL buy.
        Check out RAW if it is in your local city as well. Monthly artisan show around the country.
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  • Profile picture of the author Cyberdog1
    1. in-house eCommerce website setup? (Magento, OpenCart, ZenCart,...) YES - I prefer Zencart
    2. Hosted eCommerce Solutions (Shoppify, Volusion, BigCommerce,...) - HELL NO unless you want ease of use.
    3. Amazon Store - GREAT to link to your site
    4. eBay Store - Get in on the biggest marketplace but remember to include a leaflet or discount voucher for your own site inside the parcel
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  • Profile picture of the author bizgrower
    Between in house, or hosted ecomm solutions, it's always important to think about
    being held hostage to the whims or failures of the hosted ecomm sites.

    And, if your friend wants her site to "do this", or "look like this" (which she will because she's an artist), it may be difficult, or not doable, not economically feasible, or very expensive with a hosted ecomm solution.

    It's been awhile, but last time I dealt with customization issues on somebody else's platform, we would have to pay their people their rate (no code access), or we would sometimes get "We have not had a lot of requests for that feature, so no we can't do that until we get more requests."

    Besides, it should not be that complicated of a site if she' a solo artist/entrepreneur.

    Dan
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  • Profile picture of the author NewParadigm
    She'll sell a ton of jewelry having people hosting home jewelry parties. Give the host a discount/free stuff for getting 5-10 friends together. They have wine/snacks and buy buy buy.
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  • Profile picture of the author brentb
    Have your friend contact me, I buy tons of bulk jewelry at competitive prices. SEE SIG!
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  • Profile picture of the author ttcbird
    Originally Posted by jcss View Post

    Hello,

    A friend of mine create very beautiful handmade jewelry and she asked my help to sell them online. What do you recommend to get started?

    1. in-house eCommerce website setup? (Magento, OpenCart, ZenCart,...)
    2. Hosted eCommerce Solutions (Shoppify, Volusion, BigCommerce,...)
    3. Amazon Store
    4. eBay Store

    She had a show past week and she sold 90% of her items on that show. The products are good quality.

    What traffic methods do you think works for this niche in the start up?
    1. Paid traffic through Adwords/Bing?
    2. Facebook Traffic?
    3. CPM & media buying using RTB platforms?
    4. PPC traffic through AdSonar, AdBlade, .., Pulse360, ...

    Your insights are highly appreciated.

    Hey,

    I agree with everyone else. I would try etsy but also I would contact people on ebay that are already in that niche and offer them wholesale prices. I currently have a store on ebay and I would be interested in buying some bulk depending on what they are.

    I spend 40% of my time looking for new products to sell and finding suppliers, so if someone messaged me on ebay explaining what they were selling and what it was and it had something to do with my niche, I would welcome it with open arms and not see it as a spam message.

    Private message me if you want... I'd like to see some pictures/prices


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  • Profile picture of the author overtonis
    Originally Posted by jcss View Post

    Hello,

    A friend of mine create very beautiful handmade jewelry and she asked my help to sell them online. What do you recommend to get started?

    1. in-house eCommerce website setup? (Magento, OpenCart, ZenCart,...)
    2. Hosted eCommerce Solutions (Shoppify, Volusion, BigCommerce,...)
    3. Amazon Store
    4. eBay Store

    She had a show past week and she sold 90% of her items on that show. The products are good quality.

    What traffic methods do you think works for this niche in the start up?
    1. Paid traffic through Adwords/Bing?
    2. Facebook Traffic?
    3. CPM & media buying using RTB platforms?
    4. PPC traffic through AdSonar, AdBlade, .., Pulse360, ...

    Your insights are highly appreciated.
    We sell handmade cosmetics that we produce (my wife does all hand making, I do computer work). We use opencart. For online selling: Etsy, Ebay, Your ecommerce site) and you will need to do good bit of offline selling such as: house party, famers market, thrifts). Facebook ads work well but done in correct way such as using attractive person with product in picture ad instead of just your product in ad. Here is our site if you want to take look: Natural moisturizer | Beauty cream | Lip Balm | Lip Stick | Perfume | Paraben-Free Products | Guuky
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  • Profile picture of the author monstrapecuniam
    Great advice here. I would add that - before you commit yourself to any serious setup expense - you should test a few products on Ebay and similar sites, in order to assess interest.
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    • Profile picture of the author morg2k2
      Sorry for reply a bit late....

      Well selling online its not just to add products on Etsy, because in this case about 70-80% of the traffic are from sellers, so they will try to sell not to buy. Then the etsy ads are very bad since they dont allow you to target your keyword just a single word. Its really bad.

      Now as any online businesses you need to have multiple sources of traffic that will redirect to your etsy store.

      Use a blog to show how are the jewels created, create reviews, have a showcase. Then do some SEO so you get noticed. Create links to your etsy products.

      Create an online store
      Managed by you, so you dont be hostage of etsy, also add ebay and amazon presence.

      Then social presence create some articles , videos to put in those sites, facebook,pinterest and youtube are excellent.

      Create some ppc campaigns and some ads in specialized sites and forums. All of this mixed will bring you lots of traffic and conversios.

      Then take a look at offline marketing and if possible rent a small store or kiosk and increase even more your profits.

      For all of this you need to have a budget a be focused on your goals.

      Regards,
      Morg
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    • Profile picture of the author Metacomet
      Originally Posted by monstrapecuniam View Post

      ...

      you should test a few products on Ebay and similar sites, in order to assess interest.
      Absolutely this. Your friends sales at in-person markets are not guaranteed to translate to online sales, not by a long shot, or even a long long shot.

      That really doesn't matter though, if she can sell 30% as many products without having to go out and setup displays it may be worth it.
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  • Profile picture of the author parijat
    Banned
    [DELETED]
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  • Profile picture of the author akshat112
    I think the best place for selling is ListingDock.
    There is a special section for this purpose.
    Your can check it here: Jewelry Section
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    • Profile picture of the author Elena21
      Try selling it on sites like etsy, listingdock etc.
      and I suggest you to go for paid traffic first , then plan other things.
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  • Profile picture of the author Nick Logan
    Etsy is a good choice. Also, try Pinterest - you can drive a massive traffic from this SM (mostly woman, buyers!)
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  • Profile picture of the author ito
    Hi..I'm interested to sell the hand-made jewelry off-line... pls PM me.. tks.
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  • Profile picture of the author inyourway
    Listingdock as others has mentioned is actually owned by ionicware, which is the owners of SEOClerks. It's a newly launched marketplace but the features are great just like they are on SEOClerks.

    I haven't bought anything from Listingdock myself yet, but I'd recommend it because I'm a huge fan of ionicware.

    Cheers,
    inyourway
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  • Profile picture of the author malik4u7861
    Facebook Ads
    Solo Ads
    Buysell Ads
    is the best for best Traffic
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  • Profile picture of the author benchmarkdorothy
    If you look at some of the popular jewelry e-commerce sites, like Stella&Dot or Zales, you can see on the homepage that there is a contact box for people to enter their email address to subscribe to their mailing lists to receive special offers, latest products, company updates, etc.

    This method is called email marketing, and it is one of the most successful internet marketing sites there is. Once people are interested enough in your site to subscribe to your mailing lists, you now have a chance to create a personal relationship with your email campaigns. Maybe a fun contest to giveaway a free piece of jewelry. Or offer a discount to the next 10 lucky subscribers, etc. The possibilities are endless.

    These special deals are what will motivate people to sign up, receive more special values, and thus increase sales and traffic for you. All other methods will be successful but not so much as sustainable. Where e-commerce or regular commerce store, its the consumer's favor towards your company that will bring it success.

    If you have any questions, please feel free to message me for more details. Good luck!
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  • Profile picture of the author CellGuru
    If i were you i'd start with the following:

    1. Etsy
    2. Luulla
    3. Artfire
    4. Bonanza
    5. Your own ecommerce site - Storenvy/shopify

    and then branch out to ebay and amazon.
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  • Profile picture of the author gokulmaba
    Facebook is the best and low cost method to get target visitors now a days. Just go for it and spend more time on Facebook for getting buyers.
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    • Profile picture of the author Tess D
      Yes, start where you can build a relationship with people and show them why they should buy these items. Get in the rhythm of learning / writing / posting on one forum like facebook and one like etsy and build from there.
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  • Profile picture of the author M Bissonnette
    I would try social media like FB and/or etsy or pinterest.
    Great info and recommendations!
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  • Profile picture of the author McKattry
    Good advice here, but no one has mentioned Prestashop. It's an excellent if lesser used platform.. Also, as a note, just about any of the scripts for the mentioned platforms can be loaded one click from many of the basic hosting services out there. I use iPage and BlueHost, and am happy with both.
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    • Profile picture of the author SmallRevolution
      A few comments:

      1) Avoid developing on the Magento platform unless you're willing to hire a part-time developer. Magento is a highly complex system with many templates. It is resource hungry, particularly if you are using a low-cost server.

      Costs for hosting and maintaining Magento are considerably more than for Bigcommerce, Shopify, Prestashop etc. You won't need to hire a server admin just to maintain your platform as it's all done for you.

      If you're a newbie at eCommerce, do not use Magento. It will drive you insane.

      2) It is VERY difficult to make eCommerce sales via Facebook, Pinterest and Twitter. It is well known that these are difficult platforms to convert from for eCommerce sales. Just ask anyone over at eCommerce Fuel.

      Instead, focus on social media platforms such as polyvore that focus on sales of product. These types of platforms are geared for promoting products that are actually for sale.

      If you setup Google Analytics correctly you'll be able to see which marketing channels are actually providing conversions, and rather than relying on 'ideas' from others you'll get actual data.

      3) Depending on the margins PPC advertising is also a bad idea.

      Again, unless you're an expert in PPC and running a highly targeted account and willing to commit a minimum of $500 per month then there's no point. Particularly for the Adwords platform - you'll just burn through money with very little return.

      You can try direct advertising (advert leads directly to product page, not Facebook fan page) on Facebook if you're willing to spend a lot of time learning which adverts and images convert for you. Again, it takes time and money to work out which strategy will be best.

      The ROI is very low.

      4) Just so I'm not being entirely a negative-Nancy, I would suggest that your friend starts blogging about their product and reaches out to fashion bloggers.

      Ol' fashioned Public Relations works wonders. You'll get links from a network of people who actually care about the product, and build working relationships for cross-promotions.

      This is the best way to get good quality, clean visitors who are also highly targeted. It is also free
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  • Profile picture of the author abelchua
    Hey,

    As a newbie in e-commerce and if you have a smaller budget, i suggest that you use a hosted shopping cart solution. In which you can scale bigger once you grow. It will save you the trouble and the headache of developing it yourself which if you try magento you'll need to spend quite a bit maintaining the site.

    You need to use most of these channels. However, do remember, the key is to use these channels to build your brand. If you're thinking of direct sales, it will be disappointing to get those ads in

    My suggestion, build a community, get some interaction and your store will gain traction in no time.

    Abel



    Originally Posted by jcss View Post

    Hello,

    A friend of mine create very beautiful handmade jewelry and she asked my help to sell them online. What do you recommend to get started?

    1. in-house eCommerce website setup? (Magento, OpenCart, ZenCart,...)
    2. Hosted eCommerce Solutions (Shoppify, Volusion, BigCommerce,...)
    3. Amazon Store
    4. eBay Store

    She had a show past week and she sold 90% of her items on that show. The products are good quality.

    What traffic methods do you think works for this niche in the start up?
    1. Paid traffic through Adwords/Bing?
    2. Facebook Traffic?
    3. CPM & media buying using RTB platforms?
    4. PPC traffic through AdSonar, AdBlade, .., Pulse360, ...

    Your insights are highly appreciated.
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    • Profile picture of the author LindseyRainwater
      My mom also sells handmade jewelry, and I helped set up her website. Right now we're using a WordPress theme and WooCommerce for her shopping cart.

      So far we've not delved into Etsy, just because their fees seemed high to us, and it also looked like there was a lot of competition. That being said, some comments on here make me wonder if we shouldn't look into that option again.

      But with WP, WooCommerce, and using Pinterest to drive traffic, we're getting there, and so far it's almost free. So it IS possible to make it a success without paying a bunch up front.

      A lot of it seems to be figuring out what works for you and your style of marketing.
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  • Profile picture of the author shoppinglotus
    Hi,

    I suggest your friend starts with easy to use hosted solution...

    Adding to it, a wordpress site can be used to promote the store...

    Initially, do not use paid search. Add products, show it to friends, work on FB pages, google plus pages and after a month start working on marketing spending money.
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  • Profile picture of the author syedirfanajmal
    I would say start with a hosted site to test the market. Once you have some experience there, build up your own platform based on Magento.
    For traffic paid options like PPC advertising etc can be too expensive but useful if done right. But do consider content marketing and white hat SEO as well.
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  • Profile picture of the author ChristinaT
    Here are my suggestions if you're just starting out and don't want to spend a lot of money, but more importantly, you need to test the products and see if they'll sell (I used to sell handmade jewelry myself):

    (1) Set up a shop on etsy. You do not need to set up your own website, not until you start selling tons of jewelry and you have the money to invest in paying for your own website.

    (2) Set up social media accounts with pinterest and facebook. Pin photos of all of your friend's jewelry. On your facebook fan page, talk about upcoming shows, new product announcements, show pictures of the jewelry being made, etc.

    (3) Set up a free blog (such as blogger.com). This is optional. I didn't have a blog. I felt that it would have been redundant as I would have included the same information from my fb fan page. But the more traffic that you have out there leading to your etsy storefront, the better.

    (4) Invest in business cards and postcards to include in etsy shipments as well as any other sales and business transactions.

    (5) Promote your products locally. This is really important. Visit local boutiques, clothing stores, jewelry stores, local artisan stores. Sell at farmers markets, colleges, any smaller and less expensive art shows or festivals. Get involved in your local business/entrepreneurial/women's organizations. Donate jewelry to charitable fundraising events. I love putting together a gift basket with handmade items, including some of my jewelry and my business cards of course. My gift baskets are always a big hit and they count as a charitable tax deduction. I also take part in exhibits that are hosted by some of the organizations in which I donate my jewelry. Sometimes, it doesn't even cost anything to be an exhibitor with some of these organizations. They're just happy to have people exhibiting.

    So as you can see from this post, my recommendation is to set up an etsy shop and everything else that you do going forward is simply to drive traffic to that shop. Oh, and one more thing, invest in a good camera or hire someone to take decent photos.

    I hope this helps. Good luck.
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  • Profile picture of the author CynthiaDixon
    You have many options to choose from. I will be selling jewelry in the near future. Here is the route I intend to take. I understand it's different for everyone.

    1. I will sell on Etsy as a way to gain exposure. I anticipate sales, but Etsy shouldn't be the only source for selling.

    2. I will have a self-hosted store using Wordpress. This can be created using Woo Themes and their Woo Commerce plugin. There are other themes and plugins as well. You have free reign to do what you desire and don't have to worry about fees or additional charges. Nor are you at the mercy of the site owner.

    3. I will have a hosted (paid) blog, which can be a part of the Wordpress site/store. Steer clear of the free blog or websites, because they can be taken down without your permission or knowledge.

    4. I will have a mailing list, so potential customers can be contacted of news & new items. The sign up form will be on the blog.

    5. I will have a page on Facebook where I can communicate and socialize. This is a free platform to gather ideas for future products. What do your customers want to see more of? Is there a particular style they're interested in?

    6. Pinterest & Instagram are great platforms to advertise on. Since it's mainly visual, it draws interested eyes to the website.

    7. On the blog, I'll show what inspired me to create each piece. I'll highlight new items are they're added to the store. I'll also have plenty of pictures. This can be of the design and creation process.

    8. Videos wouldn't hurt either. Just express yourself and share what you enjoy about creating jewelry. Share info about certain materials and techniques that go into making your designs.

    9. On the blog you can also share information about caring for and cleaning jewelry items. Extend information that will help the customer gain the most from doing business with you.

    The more personalization - the better! Good luck
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  • Profile picture of the author EddieBlog
    I wanted to add i like using the Ecwid shopping cart for one main reason.
    They host the cart and you just add some code to your site and the cart shows up all working.

    The huge benefit to this is you can create 50 wordpress sites or as many as you want and drop the shopping cart code into each one and have a full working cart in every site you make in seconds. As you add onj more sites you add the cart to each one super easy only manage one cart from your admin and all changes go out to all of your websites at once.
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  • Profile picture of the author matty123
    Ebay is a good starting point - it is better to test it with a mixture of auction and fixed price listings and to ensure you have multiple good high res quality pictures and highly detailed descriptions.
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  • Profile picture of the author Solid Commerce
    There's a lot of strong advice in your thread.

    In terms of getting your store set up -- each alternative has its plusses and minuses:

    - Running your own webstore means a lot of work, sometimes technical in nature. But you also have a lot more control over your online selling, the way your store looks/feels/functions/etc.

    - Selling on a third-party marketplace (like Amazon or eBay) basically GUARANTEES you traffic. And a lot of it. This is why a lot of sellers like eBay and Amazon, and put up with their fees: they come with built in traffic that's guaranteed to wind up in front of your products because the visitors are searching for them.

    So that's one thing to consider.

    In terms of marketing? It's been mentioned a couple of times, so I'll just second the emotion and be brief.

    But....

    CONTENT MARKETING. Do it, and do it well. It's cost-effective, easy, and is a great way to truly touch your audience. Start a blog. Create/curate content that your audience would truly care about. Distribute it using your social media channels. Develop a strategy and operate in a way that is savvy and shrewd, so that you're not just carpet bombing the same old social media content as everyone else is.

    All it takes is a bit of time and creativity. You can do it!

    Hope this all helps.
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    _ Sean B.
    Solid Commerce

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  • I'd definitely go with Etsy and off web markets where artisans can sell their work. I suppose you could try ebay too. I suggest she gives her work as gifts to friends and then her friends can direct admirers to her Etsy site. Good luck to her.

    If she starts out with her own website she'll have trouble making a name for herself and a brand, you know? She needs to start somewhere like Etsy and go from there once she cultivates a following. Like there's one Etsy seller in particular, Urban Cheese Craft who sells there and then expanded to have a site online, a paid site, selling her stuff, and finally a book! You just gottta start slow. I mean, I don't know a ton about making jewelry but it's common sense. She can't expect any visitors or buyers from a site. Too much IM knowledge is needed.

    Just IMHO.
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  • Profile picture of the author Monsterd
    Ebay is good, but don't depend on it as the sole marketplace where you would sell.

    Handmade/niche stuff like this does sell on eBay but you have alot of competition with China mass produced crap.

    The sellers I've seen that have success really brand themselves well and make the buyer KNOW and FEEL like they're buying from a smaller,niche,custom seller.

    For me, I would add picture of myself and show you have some PASSION for the items that you create. People really dig that these days more than what the product is all about.....
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  • Profile picture of the author eurostar
    ebay is very good, Iam having my products sold through ebay,
    and also, amazon is good try FBA, (Full filment by Amazon)
    and i sell a lot on a gem and jewelry market called ehotbid

    I put some jewelry on auction and most on fixed price ,
    in a week my sale had picked up .

    and also good ads work for me
    try facebook ads also

    be cafeful through dont over do paid add on google and facebook the you will run out of cash.
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  • Profile picture of the author DWaters
    I am a huge fan of FBA but that may not be a great method for this situation. First I believe Amazon is tough about approving sellers to sell in the jewlery category. Also each specific item would require its own UPC code so it can be listed in the Amazon catalog. (UPCs can be obtained cheaply).
    Despite these hurdles it may be worth looking into for the simple reason that the Amazon site has a HUGE amount of buyer traffic. Since the items sell well elsewhere they could sell very well on Amazon if you get your FBA business set up for it.
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  • Profile picture of the author DOwenDavid
    Uhmm, I would like to know, how much does it cost to build a website like this for jewelry sales? It doesn't look like something very complicated.
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