Analytics Software Help!

by jinky11

Posted: 12 years ago 7 replies

ECOMMERCE

I'm looking for the most thorough analytic software regarding incoming traffic analysis.

I work for a catalog company that practices, SEO, Affiliate Marketing, E-mail marketing, Name buying etc.. the whole 9 yards.

I need an analysis software that will bounce every sale against my current customer list - to inform me if they are a catalog customer or not?

Will i have to write my own script or is there a software that will do it?

#analytics #software

aronprins 12 years ago

Hey Jinky,

The best imo is Google Analytics: Google Analytics Official Website - Web Analytics & Reporting ? Google Analytics
It's free, and has eCommerce tracking built in!

Hope this helps, let us know your progress
Cheers,
Aron Prins
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- jinky11 12 years ago
  
  It doesn't track conversions to source very well though does it?
  
  I basically want a table that tells me: Source, Page Views, Conversions
  
  Thanks
  
  1 reply
  
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  OliverTrent 12 years ago
  
  Originally Posted by jinky11
  
  It doesn't track conversions to source very well though does it?
  
  I basically want a table that tells me: Source, Page Views, Conversions
  
  It can do that fine
  
  Thanks
  
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6figure101 11 years ago

The recent problem with Analytics is that more and more of your keywords are falling under the "not provided" section. So it is hard to know exactly what is going on.

And even if you install webmaster tools and link it to your analytics account, you cannot see which keywords converted to a sale... and more importantly, how much that keyword has generated in sales.

I have been looking for a solution for a while for one of my eCommerce clients... just no luck.

So in my eyes, Analytics is not a full tracking solution for eCommerce sites!

If anyone knows of one, I would like to know as well!
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- malia 11 years ago
  
  The recent problem with Analytics is that more and more of your keywords are falling under the "not provided" section. So it is hard to know exactly what is going on.
  
  ALL analytics software will have this problem because Google started encrypting most search queries. So NOTHING will get around this.
  
  [ 1 ] Thanks
  
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shopindexer 11 years ago

google analytics will help you. Maybe you will need to hire a professional analysis like we did. We have an expert who is familiar with the technology and tracking software such as google analytics and histats to help us with the tracking.
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linkassistant 11 years ago

Sometimes a person doesn't know some things are possible with Google Analytics.

malia is right, if organic Google traffic is what you rely on, there is no way to know the source (keyword) for the biggest part of that traffic at this time.

Here is a nice article, by the way, maybe it'll help with conversion goal setting
Identify Website Goal Values & Win: Excellent Analytics Tips # 19
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