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by actress6
4 replies
  • ECOMMERCE
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#advertising #coupons #minimum #price #question
  • Profile picture of the author kjamesnv
    Generally it's not a MAP violation to use a coupon. MAP applies to "advertised price" so things like coupons, Buy 2 Get 1 Free etc. are not relevant.
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  • Profile picture of the author lastreporter
    Originally Posted by actress6 View Post

    if I'm selling products at my ecommerce site and sell the products at advertising minimum prices but also offering a %10 coupon- will it be considered as breaking the map policy?

    thanks!
    Absolutely. If I was competing against you I would report you to the manufacturer. The only way you can offer a discount on a MAP product is if the manufacturer or distributor is offering a special promotion and has authorized all dealers to offer the discount. That's why there is a MAP price to hold the line and make it profitable to sell a certain brand. It also holds the value of the brand.

    Those dealers who break MAP lose their dealerships with a good company.

    If you don't believe me, ask your wholesaler or manufacturer your question.
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    • Profile picture of the author kjamesnv
      Originally Posted by lastreporter View Post

      Absolutely. If I was competing against you I would report you to the manufacturer. The only way you can offer a discount on a MAP product is if the manufacturer or distributor is offering a special promotion and has authorized all dealers to offer the discount. That's why there is a MAP price to hold the line and make it profitable to sell a certain brand. It also holds the value of the brand.

      If you don't believe me, ask your wholesaler or manufacturer your question.
      I believe this is incorrect. MAP stands for Minimum Advertised Price and regulates "advertised prices"

      See this article for further information:

      How Minimum Advertised Pricing Impacts Your Retail or Online Store
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      • Profile picture of the author lastreporter
        Originally Posted by kjamesnv View Post

        I believe this is incorrect. MAP stands for Minimum Advertised Price and regulates "advertised prices"

        See this article for further information:

        How Minimum Advertised Pricing Impacts Your Retail or Online Store
        I believe you will find the answer in the real world if you call the manufacturer and ask them.

        Since I sell with companies at MAP prices, I have called them and I have relayed the info they told me. No discounts.

        I also suggested that the poster call the company she is dealing with to correct it.

        Real world experience, not based on an article from the SBA. But even so, the article points out that manufacturers frown on discount coupons and they may consider them a violation of MAP

        Quoting from the SBA article

        "Be careful with coupon codes. It’s safer to advertise the coupon—not the product that it can be applied against—so as not to imply that you are advertising the MAP item at a reduced price. Instead, be clear about what items are excluded from any coupon code promotion."
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