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Getting Started on Amazon With Own Products?

by ledude21
5 replies
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Hey all, new member here who is just about to start selling physical products on Amazon. These are actually my own products I manufacture in-house so they will be completely unique to the marketplace.

My main concern with starting on Amazon is getting those initial reviews. I realize how important they are in getting sales traction on the website. I have no problem giving away my product for free for an honest review, my main concern though is that Amazon will start thinking all these reviews are fake and take them down...or even worse remove me as a seller.

Does anyone else have any experience with selling physical products on Amazon and getting reviews? I have watched other companies in the segment I am targeting launch products and get 1 - 5 verified reviews per week with limited sales volume. The only way I am thinking they are doing this is via pay-per-review.

Any insight would be greatly appreciated. Thanks!
#amazon #products #reviews #started
  • Profile picture of the author kjamesnv
    Amazon does an excellent job of encouraging buyers to write reviews. They are masters of this. Unless your sales volume is very low you probably don't need to worry too much about this.
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    • Profile picture of the author IncreaseAmazonSales
      Originally Posted by kjamesnv View Post

      Amazon does an excellent job of encouraging buyers to write reviews. They are masters of this. Unless your sales volume is very low you probably don't need to worry too much about this.
      Believe me or not but roughly only 1 buyer out of 8 leaves a review. Most of the time it is a negative one.
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      • Profile picture of the author Solid Commerce
        As far as I know, Amazon doesn't like you soliciting reviews from your buyers -- but there are always a lot of things you can do to make sure you're getting those good reviews as often as they can be gotten.

        It may seem obvious, but just focus on having the best Amazon store you can possibly have. Make the buying experience super easy. Ship on time. Offer discounts and fair prices.

        These are the things that are going to make buyers feel happy and inclined to write a review. Personally, it doesn't take a reminder message or anything like that to get a good review out of me. If I feel like a business has truly gone out of their way to make me happy, or at the very least obviously has great policies in place to guarantee that customers are happy, I'll write a review all on my own accord.
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        _ Sean B.
        Solid Commerce

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  • Profile picture of the author amcg
    Originally Posted by ledude21 View Post

    Hey all, new member here who is just about to start selling physical products on Amazon. These are actually my own products I manufacture in-house so they will be completely unique to the marketplace.

    My main concern with starting on Amazon is getting those initial reviews. I realize how important they are in getting sales traction on the website. I have no problem giving away my product for free for an honest review, my main concern though is that Amazon will start thinking all these reviews are fake and take them down...or even worse remove me as a seller.

    Does anyone else have any experience with selling physical products on Amazon and getting reviews? I have watched other companies in the segment I am targeting launch products and get 1 - 5 verified reviews per week with limited sales volume. The only way I am thinking they are doing this is via pay-per-review.

    Any insight would be greatly appreciated. Thanks!
    When you think about mass marketing e.g TV, Radio etc, they were (and are) very much one way mediums. Marketplaces like Amazon and their reviews benefits great products as it's far less opaque than traditional channels.
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