Where to redirect subscriber ?

I have to say that it depends on your niche, campaign objectives and the approach you are going for.

You have a few different options:

1. Say "thank you for subscribing" and nothing else. This is NOT the way to do it in my opinion. This is the one time where you have everyone's attention. Try and move them to take another action.

2. Deliver the Freebie straight away (no pitch). - This provides goodwill and can be effective down the line. You may not make money straight away but you are building a long term relationship.

3. Check email for "Freebie" message. This filters out people who have just entered a "fake email" address. If they want the freebie message, they will have to re-opt in with a genuine email address.

4. Deliver Freebie and Transition into OTO (Tripwire) offer. - I'd say this is a pretty creative way of doing it. You can make some money and cover your advertising costs.

Those are some of the main methods that are used. I have used all of them in the past and it sort of depends on the funnel and niche.

The only one I would NOT recommend would be 1. - It's a complete waste to simply say "thanks for subscribing".

Well I would say redirect thank you page to some jvzoo offer and email them freebie. That way you can get some returns

If you split-test it reliably for yourself, you'll almost certainly say something very different!

There's a lot of mistaken thinking around, about this subject. Like so much other "information" related to this subject, it's generally propagated and perpetuated by people who haven't actually tested it for themselves.

Here's the thing: yes, you can make a fast sale or two by doing that, but it doesn't really gain anything, because that fast sale or two are to people who would have a bought a week later, anyway, after receiving two or three emails from you and reading whatever you send them in exchange for their email address.

The downside - and it can be a really big downside! - is that a significant proportion of the ones who don't buy immediately (i.e. "almost everyone"!) are going to be alienated as a result, because they think "Oops, just another marketer chasing fast sales: shouldn't have opted in, here" and your open-rate can decline dramatically as a result of that, which can cost you a lot of longer-term, future sales.

But if you don't split-test it for yourself, by building two different lists and monitoring their respective open-rates, you'll never know that.

And most of the people "advising" marketers to do this haven't done that, in my opinion. (If they had, they wouldn't still be recommending it! ).

So, realistically, one has very, very little (if anything) to gain by doing this ... but potentially an enormous amount to lose.

The important thing is to redirect them to a page which gives very clear instructions, both in words and in pictures, for what they have to do to receive your emails reliably in their in-boxes (rather than in their spam/junk/bulk folders, where many will never see them), also explaining specifically what gmail users need to do.

This is really valuable, and can make a huge difference to your open-rates - in other words, it affects the value and profitability of the whole thing.

So - in summary: sending traffic to an "offer", hoping to make a fast sale or two, is generally a very bad thing to do. Giving clear "email-receiving instructions" is certainly a very good thing to do.

I was about to say "just my opinion", but it really isn't "just" my opinion at all: those are also the typical opinions of people who test for themselves.

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I guess it depends on the market.

On my parenting market, I rarely send them to a sales page after they opt in as these are people who are not used to seeing offers. Tried it and I converted much better on my 4th and 5th email.

But for the IM market, I always give them a chance to buy on the next page since those people who gets turned off by a sudden pitch are the MINORITY and more likely just looking for the download page on the other side.