Conversion rate help!

by Pagan1981

Posted: 11 years ago 4 replies

EMAIL MARKETING

Hello Everyone,

You will have to excuse the noobness of this, but its my first post here and my first dabble into email marketing. I'm not going to go into too much detail but essentially I have a list of opted in consumers. Now, I could go down the solo ad route but I don't know much about it and don't want to rip anyone off, so I'm planning on sending out affiliate links, which they have already agreed to receive.

My question is that because this is going to cost me money, what sort of numbers of sign-ups should I expect from sending an affiliate link to around 17000 people?

Now I know your pretty much guessing, because you don't have all the details so I just after ballpark estimates. Any help much appreciated.

Cheers

#conversion #rate

TakenAction 11 years ago

We can't even give a ballapark. With that info there isn't even a ballpark.
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- discrat 11 years ago
  
  Hey Pagan,
  You are way to vague in your question ,and you do not nearly have enough information to even give a rough estimate of what to expect.
  
  Even with specifics, it could be truly hard to estimate what dollar value to expect.
  
  There are just too many variables.
  
  i.e. Product offer, quality of List, email copy , ongoing relationship with List etc..etc..
  
  - Robert Andrew
  
  Thanks
  
  1 reply
  
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  Pagan1981 11 years ago
  
  Haha, I thought that might be the answer. Basically I am signed up to an affiliate program which pays 7% of a new customer's sign up fee.
  
  If I were to email my link to my list of 17000 consumers who have opted in to receiving such links, what percentage of people are likely to sign up? The emails consist of an HTML template designed by the company and looks good.
  
  Are we talking 10, 5 or 1% or less? I suppose I just asked the same question in a slightly different way, so incase I get the same answer, what details would be needed to get that ballpark?
  
  Cheers
  
  Thanks
  
  1 reply
  
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  Alexa Smith Banned 11 years ago
  
  Originally Posted by Pagan1981
  
  what details would be needed to get that ballpark?
  
  Details of traffic-sources, targeting, continuity, the offer itself, its price-range and how that compares with "other things in the niche", what they've received so far, what their proven, long-term average open-rate and click-through-rate are, whether they're already "buyers", whether whatever they opted in for served all these purposes (that's a really big one!), whether they opted in through a squeeze-page or an opt-in on a content-rich page (also typically hugely significant), and the extent to which you've built up the necessary credibility, trust and respect with them for to take your recommendation seriously. Affiliate marketing sales are based on credibility, trust and respect.
  
  And all of that's just to be able to be in the ballpark at all.
  
  It really does vary as much as all that implies. For example, I aim for 50% of my own list-subscribers to buy one or more products through my affiliate-recommendations during the life-cycle of my outgoing autpresponder series, so in theory (only?) the figure you're looking for could be as high as 50%. But equally it could easily be as low as 0.5% (maybe even less) if your email marketing process didn't cover all the bases mentioned above.
  
  And there's a 100-fold difference between those two outcomes!
  
  It's relatively common for different affiliates for the same product/service to have a 100-fold difference between their results.
  
  So you can perhaps see how impossible it is for anyone even to begin to offer a realistic estimate on the basis of what you've said so far? From what we know so far, I literally have no idea (and no way of forming one) whether to tell you 0.1% or 1% or 10% or more.
  
  Originally Posted by Pagan1981
  
  If I were to email my link to my list of 17000 consumers who have opted in to receiving such links
  
  Have they opted in to receiving them from you? What relationship do you have with them?? We can't even locate the city in which the ballpark is, without that one ...
  
  .
  
  Thanks
  
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