What do list owners do with their opt-ins typically?

11 years ago

Well what people do with their list is totally dependent on the type of business they are in. If they are trying to just sell solo ads or are they trying to build a relationship with their list for future business. If they are selling solo ads then yes they are going to send some spam types of emails. If they are building a buyers list then no. They would make their emails very specific and to the point. But there are thousands of different niches out there and everyone has a different plan with their list. So it is hard to totally figure it out.

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BenZhao 11 years ago

The numbers and frequency of email sending to the subscribers depend on market niche. That is true. But since the senders are dealing with human, they need to take care and put themselves into the receivers' shoes.

No one wants to receive spam mail. Thus, the mail sent out must be something valuable to the receivers. Normally, the senders would send some useful information which the receivers are looking for. By doing this, it encourages the rapport and trust being built between these two parties. Then it comes business. People would buy with more confidence from people they trust and having the relationship established with.

It is then the important job of every internet marketers in sending the emails that supporting the bonding from the subscribers.
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topqualitymarketing

11 years ago

If its popular website they mostly sell the leads to other users to advertise the companies. That is what i would do. Others just advertise their own products without OPT OUT option.

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discrat

11 years ago

Originally Posted by stanigator

I heard anecdotally that they either spam the s*** out of the opt-ins until they unsubscribe, or they send a bunch of emails (for an autoresponder series), a couple of lame broadcasts from their blog posts, and then neglects the prospects until they know what to do with them.

Is this accurate from your experience as well? Which websites would have statistics on this pattern I'm trying to find?

Thanks in advance for your input. Happy holidays!

Do not know where the heck you get your info. or what Marketers you have been hanging around with, but I can assure you many including myself DO NOT run their Email Marketing businesses in this manner.

This is what gives our industry such a bad name. Because there are some bad apples who do this.

It is about talking to people much like your friends, parents, or siblings and giving them some good hints and tips on how to address a particular problem they are having. And occasionally throwing out some recommended products that may further help them and their quest.

- Robert Andrew

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Shaolinsteve

11 years ago

Originally Posted by stanigator

I heard anecdotally that they either spam the s*** out of the opt-ins until they unsubscribe, or they send a bunch of emails (for an autoresponder series), a couple of lame broadcasts from their blog posts, and then neglects the prospects until they know what to do with them.

Is this accurate from your experience as well? Which websites would have statistics on this pattern I'm trying to find?

Thanks in advance for your input. Happy holidays!

It's entirely based on the marketers intentions. If you're on a podcast list for example, then it's going to consist of a lot of short and straight to the point type of emails in order for them to take action (being for them to listen to the next podcast).

Some marketers barely post a week/month, some email every few days and some email daily. A lot of people are influenced by what they've read, so say for example they pick up a product and it's about hammering endless emails to make $$$$ then you'll get people doing the same thing.

But at the end of the day, you're biggest asset will always be that subscriber / potential customer. I'd rather have 100 solid people than trying to influence 10,000 people time and time again (not forgetting that's it's going to cost you a heck of a lot more in the long run).

Relationship building is crucial, and so many people don't understand what it takes to build that. So many marketers hide behind the email, using alias names, not connecting with them on social media, or even talking to them on Skype. I've spoken to several people before who've recently sol their company and homes, and they have money to invest.

Even after a 30 minute call I had someone pay me $1,000 to help him with his business this year. So take that in mind. If you take your business seriously, then be serious with them.

Thanks

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stanigator

11 years ago

Thank you all for your input. Guess there isn't any study on what actually happens.

Thanks

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jamescanz

11 years ago

Originally Posted by stanigator

I heard anecdotally that they either spam the s*** out of the opt-ins until they unsubscribe, or they send a bunch of emails (for an autoresponder series), a couple of lame broadcasts from their blog posts, and then neglects the prospects until they know what to do with them.

Sounds like you haven't had 'all that great' experiences with email marketing?

Then again, I could be wrong