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For 2015... Using Hashtags in Subject Lines ?

by discrat
2 replies
Ran across this Article. I have NOT done this myself but it is worth looking into.

I guess the reasoning behind it is (as the Article says) it puts a social media component to your email. And the Email does NOT have to even be open to be effective. Think, sharing on social networks

Here is the Article of whats in and whats out for 2015.



Enjoy

http://blogs.salesforce.com/company/...15-121814.html



- Robert Andrew
#2015 #hashtags #lines #subject
  • Profile picture of the author Malcolm Tindle
    Hi Robert,

    Thank you for sharing, i will investigate,

    bets wishes for 2015,

    Mal.
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    • Profile picture of the author Michael Shook
      This is the last line and I think it is important:

      "In many cases, using a hashtag in the subject line suppresses opens in exchange for spurring engagement with the hashtag on social networks, so make sure you're at peace with that tradeoff."

      If you are going to use hashtags in your emails, you need to control those hashtags ahead of time. Which means planning is important. you will need to own that hashtag, and have social content that is associated with that hashtag.

      An awesome idea, actually, if implemented properly. Thank you for sharing this article.
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