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Is my conversion decent enough? How do I push more?

by metalstorm
6 replies
Hi All,

I have a small site which receives approx 150 visits/day. Out of this approx 15-16 people fill and confirm the double opt-ins. Some more submit the details, but since they don't confirm, I don't want to bring them in the pic.

Now, would you say it is a decent conversion (I feel it is not!)? If not, how do I make more people to fill up the opt-ins?

PS: I have a custom thank you page, describing with images how to confirm the email.
PPS: My visitors are targeted, and comes from related keyword.

Thanks!
#conversion #decent #push
  • Profile picture of the author Bryan Ebert
    I am not sure if your specific niche is different, but the average opt-in rate, assuming you are offering something of great value is 30-40%. At this point, you are at 10%, so no, you opt-in rate is not good enough. If you want more people to sign up, chances are, you need to have a better reason for them to sign up. What I mean is you need to make sure that whatever giveaway you have to convince them to give you their email is of great value to the people in your niche. I don't know what your niche is, and there is a good chance I don't know much about it in any case, so that is probably the only advice I can give.
    Also, you should have probably posted this in the main marketing forum. More people would have seen it.
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  • Profile picture of the author discrat
    Originally Posted by metalstorm View Post

    Hi All,

    I have a small site which receives approx 150 visits/day. Out of this approx 15-16 people fill and confirm the double opt-ins. Some more submit the details, but since they don't confirm, I don't want to bring them in the pic.

    Now, would you say it is a decent conversion (I feel it is not!)? If not, how do I make more people to fill up the opt-ins?

    PS: I have a custom thank you page, describing with images how to confirm the email.
    PPS: My visitors are targeted, and comes from related keyword.

    Thanks!
    For double Optin that is not bad. Especially since it is not a conventional sq. page.

    But you really need to switch to single Optin and you will see a big difference


    - Robert Andrew
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    • Profile picture of the author metalstorm
      Hi Robert,

      Yes you are correct it is not a conventional sq. page, instead it's a small blog which I update maybe once a month. However, I direct the users to the opt-in page through contextual linking, side bar opt-ins, and one single popup throughout the whole visit time.

      Does that provide you with some more info for analysis?
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  • Profile picture of the author Mark Mazza
    Where you place the opt-in box is important. Do you have it on the right, left, top, mid page or is it a pop up?
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  • Profile picture of the author metalstorm
    I have placed the sidebar opt-in on top right corner. That's the first spot! Other than that, I have a several contextual links leading to squeeze page, where they can enter the Name and Email ID. Do let me know your thoughts!!
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  • Profile picture of the author Webn1110
    Banned
    Why your visitors subscribe you. Give a reason to them. Give something useful to them.

    Place your subscription widget in relevant places. (After post, top of the sidebar).

    Use a plugin like optinmonster or wpsubscriber. The content and the design of the subcription widget is very important to increase conversion rate.

    Optinmonster is best plugin according to my experiance.
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