5 Top Tips For Getting Your Mails Opened & Read

20 replies
I posted in my blog yesterday about the importance of getting your mails, not only noticed amongst all the other stuff that drops into your subscribers mail box, but also read.

As we are all marketers here I'm sure I don't need to go into the why. Suffice to say if the shop front is shabby, you are not even going to consider going through the front door to check out the contents of the shop.

However I thought it would help some people if I went into the how by repeating my top 5 tips:

1. Pose a Question


A great way of capturing the attention of the reader is by asking a question.

'What would your reaction be to this?'

A question has the psychological effect of 'hooking' the receiver, who now wants to know the answer.


2. The 1-2-3 of Headlines

Research has shown that people love subjects/headlines, that contain numbers.

'6 Top Tips For Success'
'Success in 3 Simple Steps'
'5 Top Tips
'

It would appear that people like the certainty that numbers bring. Whatever the reason they work.


3. Time is Ticking

Similar to the tip above, adding a specific time to a title focuses the mind of the reader.

'Double the Size of Your List in Just 30 Minutes'

This is especially the case if you are introducing a time limit and therefore the chance that the reader might miss out on something.

'The Offer Closes At Midnight - Forever'

Again it has been proven that we are hardwired to hate the idea of missing out on something.


4. Use Vibrant Vocabulary

Let's face it, life is too short to be bored, therefore we need to ensure our Subject line contains vibrant, exciting, positive words or phrases.

'Get Your Hands on This Powerful Secret'
'An Exciting New Strategy To Attract Customers'



5. Introduce Scarcity

As I mentioned earlier, we are all 'hard wired' to hate missing out on something. Therefore if you introduce some sort of scarcity in your headline you are guaranteed to capture a lot of attention.

'Only 6 Left and They Are Going Fast'
'Last Few Spots Remaining'


If I were to give you a bonus 6th Tip, it would be that there is nothing stopping you using several of these techniques in one title to multiply its effectiveness:

'Are You Going To Miss Out On One of the 6 Remaining Slots?'

Of course I use all these techniques, plus a few others for good measure to make the maximum number of people open and read the mails I provide and I hope they might give you a few thoughts of your own.

All the best

Andy
#mails #opened #read #tips #top
  • Profile picture of the author tkhassan
    People need to come up with new ideas as more and more people are now seem to be aware of all the fake emails, these things might help the marketers to get some more out of their email marketing efforts.
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    • Profile picture of the author The IM Institute
      Originally Posted by tkhassan View Post

      People need to come up with new ideas as more and more people are now seem to be aware of all the fake emails, these things might help the marketers to get some more out of their email marketing efforts.
      The trick is to NOT be tricky.

      Make your headlines and titles REAL.

      Write vibrant headlines, then fulfill them.

      There's your new idea.
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  • Profile picture of the author Aur1mas
    Here are my few suggestions:

    1) Write a good and catchy subject line - this is the priority thing becasue this is the text that catches your reader's attention.

    2) Include visuals - it's good to have text but it is even better when you are framing it with some visual material - the email itself becomes more attractive in this case.

    3) Being straight - do not try to manipulate your reader. There are many situations where email owners write the subject line not related to the body of the email. This will only annoy your reader and he might unsubscribe you.
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  • Profile picture of the author Navyskater23
    I'd also say make messages more personal by using characters such [[name]], [[date]], [[geo]], or [[email]] in the title.

    Including specific benefits, curiousity, or sometimes even making the look like an email looks like a support ticket.

    It varies with every traffic source, but the only way to find out what works best is by testing out different headlines, and in due time you'll start to see a pattern of what gets the most opens.

    Also the more value you provide then the less you'll have to focus on headlines in the future because people will be more acceptable to opening up your emails once they get to know, like, and trust you.
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    • Originally Posted by Navyskater23 View Post

      Including specific benefits, curiousity, or sometimes even making the look like an email looks like a support ticket.
      .
      Although I agree with the other things, I would suggest a little care when using tricks like the one quoted above.

      I would put this in the same category as the 'Re:...' mails where you imitate an email reply or 'Payment received' mails.

      The objective of these mails is to 'trick' us into opening a mail under false pretenses, and I'm sure work well with regards to opens. However I know I for one I hate being duped and I will routinely unsubscribe from any mail with a title that is designed to mislead.

      My thinking being, if they are willing to trick me into opening their mail what else are they prepared to do to get my money.

      Of course this a sample of one (me) but I'm sure there are others out there with a similar outlook.

      As always this is just my opinion, others are available and are just as valid
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  • Profile picture of the author steve-saunders
    Still all good food for thought, I certainly need to work on getting me emails opened, I'm on a 10% open rate at the moment.
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  • Profile picture of the author Joan Altz
    Yeah, I would avoid "tricky" headlines. People generally don't like being fooled, and all it says about you is that you can't be trusted.

    And with offers, promotions...just be straight. Say what it is, what you got. Who gives a crap if everyone doesn't open your email? Having them open it to only find something they don't care about is pointless, imo.
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  • Hello everyone

    The conversion rate is important but we must not forget that we write to sell and what 'we put in writing must be something doable, real.
    Then I add these secrets already above:

    - Sound editing;
    - Be true, real;
    - Write a good copy,
    - Headline catchy;
    - Write the recipient's name and speak as a friend.

    I printed this thread to hold it between my notes, all your advice are invaluable .... thanks!
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    • Profile picture of the author Ron Baker
      Originally Posted by Ilenia Internet Marketer View Post

      Hello everyone

      The conversion rate is important but we must not forget that we write to sell and what 'we put in writing must be something doable, real.
      Then I add these secrets already above:

      - Sound editing;
      - Be true, real;
      - Write a good copy,
      - Headline catchy;
      - Write the recipient's name and speak as a friend.

      I printed this thread to hold it between my notes, all your advice are invaluable .... thanks!
      Hi Everybody

      First of all I want to say "Hello". Been a member since late 2014, but this is my first post. A lot of valid points here, but notice in the quote I underlined "speak as a friend".
      I think this is SOO important. Your list is made up of people- not numbers. They should be treated with respect!

      I particullarly like asking a question in the headline. I've spent ALOT of time studying list building over the past year (including joining MANY lists from IMer's on this forum), and nothing gets me to open an email like a GOOD question.
      Hope this helps,
      Ron
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    • Profile picture of the author alodie
      Hi Andy,

      Very solid information...very informative.

      And I also agree much with Ilenia's point of view...

      Originally Posted by Ilenia Internet Marketer View Post


      The conversion rate is important but we must not
      forget that we write to sell and what 'we put in writing
      must be something doable, real.

      Then I add these secrets already above:

      - Sound editing;
      - Be true, real;
      - Write a good copy,
      - Headline catchy;
      - Write the recipient's name and speak as a friend.
      And I would like to add this that if we were to look at our own email
      opening habits, it would provide us with a huge tell-tale about what
      we, as internet marketers, should be doing to get others to open the
      email messages we sent them..

      What I mean by that is... let's ask ourselves, "What would make me
      want to open this email message?" And, "What about this email
      message that is preventing me or that is not making it enticing
      enough for me to open it?

      The answers to those two questions could provide us with vital
      email marketing information that could help us beat the "no one
      is opening my email messages" dilemma; or, "my email message
      opening percent is frightening," to say the least, what can I do
      about it?

      Once again, great post, Andy. You made me think a fresh about
      my email marketing responsibilities.

      Cheers.

      Alodieanne
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      • Originally Posted by alodie View Post


        And I would like to add this that if we were to look at our own email
        opening habits, it would provide us with a huge tell-tale about what
        we, as internet marketers, should be doing to get others to open the
        email messages we sent them..

        What I mean by that is... let's ask ourselves, "What would make me
        want to open this email message?" And, "What about this email
        message that is preventing me or that is not making it enticing
        enough for me to open it?

        The answers to those two questions could provide us with vital
        email marketing information that could help us beat the "no one
        is opening my email messages" dilemma; or, "my email message
        opening percent is frightening," to say the least, what can I do
        about it?
        Extremely well put and I agree absolutely.
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        • Profile picture of the author dhonlineb
          So happy to see all the tips that you guys are given. So informative. That's really help!
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    • Profile picture of the author teeowl
      Originally Posted by Jolly Serath View Post

      Nice Tips ...
      your pics reminds me of alexa... she got banned some months back. she always answered my questions.
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  • Profile picture of the author mark healy
    Great tips for getting open rates. Also I suggest use emotionally impactful words to spark curiosity and suspense. As well as that use film titles, book titles, song titles that people can relate to which can have a great response rate. Keep testing and tracking what works and what does not.
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  • Profile picture of the author donaldsoolar
    Thanks to your tips my friend! It is such a great help to begin with this kind of strategy.
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  • Profile picture of the author Big Al
    I open most emails based on who they're from.

    Which is usually down to remembering their name and the website I subscribed to the list from. I hate it when I subscribe to a list but then the email is from a completely different name, leaves me guessing and it's 50:50 as to whether I check further.

    Then the rest of the emails -- the B pile -- might get opened based on the subject line.

    So I guess, at least for subscribers like me, is how do you get your name remembered and valued.
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  • Profile picture of the author edvisual
    Great tips by the OP and the rest, just starting out with email marketing and want to have everything in order before launching my campaigns for building the list and lose any valuable subscribers.
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  • Profile picture of the author Edwin Torres
    One of my favorites is the Frank Kern "Hey!" subject line. Always works for me.
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