After several attempts and making significant changes on PPC ads I was successfully able to have 55% optin rate, however, my conversion is very low (almost 5%).
Here is the flow, after optin, the customer is redirected to affiliate link (this page is completely displayed on my own webpage as iframe.
Moreover, a various set of emails are sent to customers, but opening rate is almost Nil....
I was targeting various types of Exact match keywords however, I added couple of other targeted Phrase match. (majority of optins from Phrase match) however, performance is very poor.
This issue is not applicable for all my landing pages and different offers within health niche.
How can I improve this? Do I need to discontinue bidding on Phrase match and restrict my PPC to Exact match only? and how to improve the email opening rate (email copy is provided by the vendor)
Thanks for your support