This is my first post and it's great to be here. We have an online store we're launching this week and I'm setting up our first email automation using MailChimp (when a customer first joins the list, a flow attempting to turn them into a purchaser). We've done single email campaigns before using A/B split-testing, but I don't know if this is something I should be doing with an automation flow.
Do folks usually test with automations? If so, how do you approach it?