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"Terms and condition" in landing pages

by agileitor
7 replies
It is common that in information capture pages (eg landing page to capture email) or shopping pages there is a link at the end of "terms and conditions", "privacy", "political use" of the information provided.

Someone here implements? I understand that they may be important for corporate websites, but i don't know if will be really important to someone who carries an amateur business.

For those who use them, how do you prepare? is it valid copy from other sites and adapt to your content? Is there a problem doing this?

Cheers
#landing #pages #terms and condition
  • Profile picture of the author johnlagoudakis
    It's important to have the legal pages, but I put them right down the bottom and make sure they are not too 'in your face' and that they open in a new window.

    There are a lot of free legal page generators you can find that you can use to create customized legal pages for your website.

    Simply Google search terms like 'free terms of service generator' or 'free privacy policy generator'.
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  • Profile picture of the author AmberJB
    If you are using wordpress, there are plugins available for free that do this for you.
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  • Profile picture of the author cashnow1
    It depends on where you are getting traffic from. Google and now even Bingads want you to have certain disclosures on your lead capture pages. But if you're not using ppc to drive traffic they're not necessary.
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  • Profile picture of the author agileitor
    OK, thanks for the information!
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  • Profile picture of the author kimanierick
    it is important to ensure that you put the terms and conditions regardless of the size of your business. the law knows no size but it will depend on what service you are providing and the hosting country.
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  • Profile picture of the author DrForum
    Originally Posted by agileitor View Post

    It is common that in information capture pages (eg landing page to capture email) or shopping pages there is a link at the end of "terms and conditions", "privacy", "political use" of the information provided.

    Someone here implements? I understand that they may be important for corporate websites, but i don't know if will be really important to someone who carries an amateur business.

    For those who use them, how do you prepare? is it valid copy from other sites and adapt to your content? Is there a problem doing this?

    Cheers
    Terms and condition part is always very important to your website. It should alway not be copied work from the other websites. Terms and conditions are like guiding principles to the users of your website. Just like any other crime, Persons can violet the opportunities they have been given and it is important to have the conditions which will be used for accountability. Integrity in websites including landing page is always vital to any organization or business. be sure that you understand the conditions too before having them on the site.
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  • Profile picture of the author amalgam
    With rare exception, website privacy policies are required by law. And they need to be posted properly on your website. Putting the link to your privacy policy, terms and conditions and or disclaimer in the footer of your website is a bad idea if you want to protect yourself.

    PRIVACY POLICIES ARE REQUIRED BY LAW

    As of this posting, I have yet to see any free privacy policies or generators that comply with the new law. And many of them have provisions that could put the website owner at risk for legal problems.

    Although not a contract in the traditional sense, many website owners are unaware that they can be held legally accountable for promises and statements made in their privacy policy and terms and conditions.

    As much as I hate to say it, it is probably better to have no privacy policy at all than use some of the free privacy policies being offered on the Internet. Using a free privacy policy or one that has not been drafted by an Internet attorney and or privacy professional is at best, a bad idea, and at worst, it could financially devastate you and your business.

    Your terms and conditions is a legal contract with your users and customers and should be drafted by an experienced attorney. Ideally, the attorney should have some background with Internet and privacy law. I have hired attorneys from many different legal fields, and it makes a significant difference.

    Do Not Use Free Document Generators or Copy Anything From Another Website.
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