
Why subscribers write nasty emails?
The worst reaction is to react. I've found that 99% of the time
the person behind the email address is either hurt or frustrated
and their response has nothing to do with your email.
I mean, if I don't want to be on your list anymore, there is
the unsubscribe link. But the fact that a subscriber wants
to "suck to you" shows a deep emotional reaction that's close
to how detectives assess crimes committed by a jolted lover--
they were done with passion.
The last thing you want to do in this business is to borrow other
people's frustrations, EXCEPT you're paid to do so.
-Ray Edwards
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