Looking for some advice as to how best to capitalize on an email list I'll be getting.
I donated one each of the two cuckoo clocks I have designed so far (8 more coming out in 2017!) to two sister magazines. They ran them in the magazines, Facebook pages, and newsletters in a contest. The response was fantastic - for both clocks they received more entries than they have ever had for any other contest. The list is currently being cleaned of duplicates. Still, it sounds as though I could have over 10,000 names to market to, a one-time use.
The question is, which approach to take and when should I send the email out? I could: (Keep in mind that these are $400 - $500 items.)
1. Push for sales for the appropriate clock for each list or aim to get people to sign up for my newsletter, so I have their names myself.
2. As for when, is it better to wait a bit until it's closer to Christmas buying season, which would mean after Thanksgiving or just go for it now that fall has hit?