Solo ads or PPC Advertising? What's Your Preference?
I've been building my subscriber list with a combination of solo ads and PPC advertising on Facebook for a while now. I find I get more opt-ins from the solo ads overall, but I get more sales from the PPC opt-ins. (I can tell this because I've spaced things out ... I only buy solo ads for a while then take a break and switch to PPC to see which is working better.)
What is your experience with this? They (the infamous "they") say that solo ads are great because they are proven "buyers." But maybe they're tired, over-shopped buyers? Maybe they've bought too much and are just looking for the freebies now. ?
Just trying to get my head around this and figure out the true benefit of solo ads. I definitely get a higher opt-in rate with solo ads than PPC. But if no one is buying, then what's the point?
What is your experience with this? They (the infamous "they") say that solo ads are great because they are proven "buyers." But maybe they're tired, over-shopped buyers? Maybe they've bought too much and are just looking for the freebies now. ?
Just trying to get my head around this and figure out the true benefit of solo ads. I definitely get a higher opt-in rate with solo ads than PPC. But if no one is buying, then what's the point?