2 {{ upvoteCount | shortNum }}
2 {{ upvoteCount | shortNum }}

The same messaging/image on creative and page?

by BobanV
1 replies
Working on a new website/LP and going to launch some email campaigns. It's Health Insurance offer on CPL.

Will definitely split test few creatives, but still would like to hear some feedback from you guys.

So thinking about having the same messaging on both creative and LP - so the same cover image, the same CTA button, both messaging and color, etc. You got the point.

Would that increase CR on page?
Or it would look confusing to visitors?
#creative #messaging or image #page
  • Profile picture of the author ProducerK
    I do not think this is a good idea at all.
    Emails are supposed to create a basic level of engagement and get them to your landing page.
    Your landing page is there to sell them and close the deal.
    Their interest is peaked, get the close done on the landing page.
    The objective of each portion of this sale are completely different, and therefore require different messages colors and style.
    Signature
    EMAIL & SMS MARKETING | DATA & LEADS SALES | SYSTEMS SETUP | EXPERT CONSULTING
    LeadsPlusData.Com | PM For Skype, Telegram, Signal, WhatsApp, And More....
    {{ DiscussionBoard.errors[11163435].message }}

Trending Topics