Single Optin or Double Optin.... That Is The Question???

13 replies
So lately I've been getting an influx of fake leads on my pages. When I contacted GetResposne they said that it's bot traffic.

I guess someone has done something where they're targeting my optin forms with fake leads (why? no idea...)

So my question for you email marketing mavens out there is this...

If I decide to start doing Double Optin I already know that my lead conversions will drop.


I also know that those that remain "should" be a much higher quality lead.

My big issue is this...

I don't want anyone who is not giving me a real email to see my offer, so what would you recommend me putting on the confirmation page that I could use to monetize the people who haven't given me a legitimate email address?

I promote mainly biz opps... so I'm a little confused as to what I should put on the front end (the confirmation page) while I wait for them to confirm their email so they can see what I was originally promoting?

Hopefully you guys have some good advice, because I'm ready to next level my sh*t and I need to step things up in a major way.
#double #optin #question #single
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  • Profile picture of the author Sally Ader
    Hi, I think u should still stick with single opt-in because having double opt-in would make your lead conversions drop.

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  • Profile picture of the author ryanbiddulph
    Hi S,

    Double opt in.

    Because interested humans - double opt ins - buy your offerings.

    Numbers/bots - single opt ins - never bought anything online. Ever.

    Move that ego aside. Embrace and release your fear of loss. Double opt in your list, to draw interested parties too you.

    Let go the vanity metrics - all metrics are vanity metrics, in the end - and simply get hungry humans on your list, and let go all the other riff raff, bots, etc.

    Months ago, I slashed my list in half. I am not interested in numbers. Just interested folks who dig my blog and eBooks and courses and services.

    Since the slash down day I have nearly tripled my list.

    The power of clarity and release wins again.

    Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
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  • Profile picture of the author rozzski999
    I go for single OPT in an weed out anyone who does not open an email say after I have sent 4 out- a lot of people just can't be bothered with double opt in.
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  • Profile picture of the author Tony Marriott
    Unless you are talking millions of subscribers I wouldn't worry too much about trying to monetize the failed confirmations. The fact they can't or won't confirm means either robot or emails not delivered. From exeperience converting from a failed conversion is pretty much zero.

    If you still want to monetize then offer something entry level price that is related to the free offer.
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  • Profile picture of the author bertosio
    The other option is to clean your lists as they come in.

    I don't know what numbers of opt ins your getting a month is but i think the company never bounce will clean 1000 leads for free each month and it integrates with the likes of mailchimp.

    Could be one way to keep your lists clean of spam while still using singlle opt in but i have not implemented this myself. Just noticed it while going through some things the other day and made a mental note of it.

    All the best

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  • Profile picture of the author Alangile
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    • Profile picture of the author DABK
      I know you're new here, but: Huh?

      Originally Posted by Alangile View Post

      Use bots. They are now more effective than ever.
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  • Profile picture of the author DIABL0
    I use single opt-in.

    Put some text on your squeeze page that the info (bribe for opting in) will be delivered to the email address they submit.

    This is what I do and rarely do I get a fake email.
    How to Build LARGE EMAIL LISTS on a Budget and MONETIZE Like a PRO
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  • Profile picture of the author Isaiah Jackson
    I personally wouldn't worry about monetizing anyone who didn't give you a valid email address.

    Take up Ryan's advice or think of a way to make it harder for people to get on your email list.

    Anyone still using reverse squeeze pages? Might be something to look into.

    Send Emails, Get Paid - My business summarized in four words. For the how-to go here
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  • Profile picture of the author Laksh
    If i were you, i would do a simple video (could be a simple whiteboard or ppt screen capture with a voice over) or a list of benefits with the offer they are going to get. This can entice the visitor to fix the error if they intentionally enter incorrect email address.
    You cannot avoid bots, but you can at least you can give second chance to the visitor. Just my 2 cents ...
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  • Profile picture of the author surfer30
    I agree with ryanbid...
    Doble opt-in because they are responsive subscribers in your list. interested in your offer.
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  • Profile picture of the author starrychloe
    You can add a CAPTCHA to your form with Re-CAPTCHA. Then you know it's not a bot.
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