Solo ads for optins

Immediately after they click "submit."

A killer OTO can make the difference.

Brent

Question about your sig... did you really turn $200 into a 6-figure income? Why not do more of that??

This is a very difficult question to answer. It depends on the scenario. It depends on the demographics, traffic, what the person is expecting, etc.

ebrainic,

You should go right away to a sales page, hopefully with a bridge page first. Then send them follow up emails if they don't buy right away.

However, sometimes you need to warm them up before you will buy. The need to know, like and trust you before they will buy from you.

Chris

There is nothing wrong with selling straight away as long as what you are selling provides value. You need to bear in mind that at lot of people that sign up via solo ads are freebie seekers and will never buy anything anyway so will unsubscribe when you try to sell them something anyway whether that is on the 2nd email or the 10th!

Also If you keep giving free stuff away without selling then your list starts to see you as someone that always give free stuff and then when you finally do try and sell something they won't expect or like it.

Always keep your end goal in mind, your are a marketer at the end of the day not a free content provider.

A good way to sell is to provide value or training in your email (so they learn something) and then do a soft sell at the end ie - To learn more about this Click Here! etc.

Hope this helps

Your list is created to sell stuff so do that right away.
As Brent mentioned your free offer should also have a paid offer after opt-in.
My personal approach is a 4 or five email follow up for that same product over the first week. Then add a new product every week promoted by 3-5 emails.

I know people that do a new product every day and do well.
Bottom line is you need to sell to your list.

We researched solo advertising and found that it is usually more expensive and has a lower conversion rate per click than Pay Per Click advertising.

You should go for 1-2 emails with valuable info and then promotional email, and so on.

In the "Thank you" Page, the page contact see after opt in, you have to sell something very low ticket.

In the autoresponder series in the third mail you have to promote your product.

There are 3 types of mail:

Nurture Mails: you deliver value content

Relationship Mails: you establish a relation with your prospects, telling them something about your life, related to your topic at the end.

Promotional Emails: mails focused on promotion.

Alternate these emails.

Congrats on your success in building a list. This is the most important first step to any solid marketing plan, so I hope you're pleased with your accomplishments so far.

A great mentor I know had a saying, "Everything works, nothing doesn't." You can make anything work when you test and tweak. The only thing that doesn't work is not doing anything.
I don't put offers on first contact messages, but I know one guy that is super successful by hitting their audience with a one time offer, 2 upsells and a downsell all from first contact. He says it identifies the hyperactive impulse buyers.

In the end, there's no harm in testing!

I don't thing you should make your email sequence much longer than 10 days, simply because things change so fast nowadays so if you make a sequence up to months ahead things may no longer be relevant at that time.

Hope this article answered your Q :
"There's nothing set in stone about how often you should email your customers, but if you send too often, your subscribers are likely to tune out what you have to say or unsubscribe altogether." - Mailchimp-
https://mailchimp.com/resources/guid...g-field-guide/

Always keep your end goal in mind, your are a marketer at the close of the day maybe not a free content provider. Also in the event that you continue giving free stuff away without selling then your list starts to view you as someone that always give free things then when you finally do try and sell something that they won't expect or enjoy it. There's nothing wrong with selling directly away provided that what you're selling provides value. You need to remember that at lot of people who register via solo ads are freebie seekers and will never purchase anything anyway so will unsubscribe when you attempt to sell them something anyhow if that is about the 2nd email or the 10th! A fantastic way to sell is to provide training or value on your email (so they learn a thing) and then do a soft sell in the conclusion ie - To learn more about this Click Here! etc..

I've never been a big fan of offering a freebie and redirecting straight to a sales page. Smells too much like bait-and-switch to me.

Putting a true OTO on a thanks page that also reinforces the freebie offer ("check your email for your download link") is a different animal, especially with low-priced 'tripwire' offers. Definitely worth testing to see if they work for you and your offer/traffic.

As for the email sequence following, I'd try starting with a four-message sequence and build from there.

Message 1 > Onboarding message with fulfillment info, contact info, and a teaser about what's coming next. Open a loop to build anticipation.

Message 2 > This is an emotion based "stoke the fire" message, painting a picture of what life could be like if the reader solved his problem or gained his desire. Stories (case studies), even simple visualization or stories go here. Open another loop by teasing #3.

Message 3 > This is the flip side of the coin, where you build a logical case for your ability to solve the problem/provide the desire. The effect should be like those construction sites that use plywood to screen the site, but put peep holes so you can look through and watch. Open a loop by teasing #4.

Message 4 > This is you full-on sales pitch. Explain your offer, any bonuses (including limited bonuses like early bird discounts). Revisit the "stoke the fire" message from #2, and make a strong call to action.

Watch your open/click rates for each message. If you notice a sharp drop between messages, look at the earlier message for signs that you are losing them. For example, if you are losing them between #2 and #3, there's something in #2 that's turning them off. Are your promises too over the top or unbelievable? Not bold enough? Try tweaking something - change out a story, add some proof, change the visualization. Change one thing and see if your open/click goes up.

Repeat as needed. You may find that adding additional messages improves your total conversions.

Kent, that's not a coincidence.

A lot of marketers get bogged down by all the bells and whistles today's technology offers. They get lost in trying to set up complicated funnels and automated email campaigns before they even know if what they offer will sell, and if so, sell at a profit.

But people are still people.

For example, a lot of people here will tell you that no one reads long copy anymore. They want short copy or video. But the right people will read the equivalent of the old magalogs or book ads, and they will watch hour-long infomercials.

I don't have time to dig out the citation, but there's a story about one of the old direct response masters who was having a disagreement with a client.

Mr. DR submitted a page ad for a magazine that was mostly text, except for one small photo of the product and the response coupon. Mr. client argued that no one would read that much text, and the ad had to be redone with lots of 'white space' to keep people from flipping the page.

DR offered Client a wager; He'd bet his entire fee for the campaign that he could write a newspaper sized page filled completely with small print, and Client would eagerly read every word of it.

Client accepted the wager and wanted to know how soon DR could have the page ready.

DR replied that he didn't need to write the whole page, just the headline:

"The Real Truth About Mr. Client -- What He Does Not Want You to Know"

Client wrote a check for double DR's normal fee.

And the original ad? It ran successfully, dense type and all, for several years.

Sell them in the Thank you page a low ticket quality product,
then in the third mail, after presenting what u can do for them and who you are.

Take in consideration that with solo ads you have to build a funnel of one year, cause these people are bombarded by freebie in exchange of mail.

Also try to put some service to filter false opt in, mail that does not really work

Hi Kent,
There is nothing wrong with redirecting them to the sales page if you are promoting a low ticket offer it will convert well.

But what typically works for High ticket offer is a good email sequence
Your first 2-3 emails should be value-driven this helps you to build a mutual trust as they start knowing more about you.
There on you can promote the offers and start driving sales.