My messages go to the Spam folder

15 replies
Hi,

I have a problem. I started mailing my subscribers who opted-in to my list. I do it very slowly and cautiously, and I add more and more emails to be sent each day because I know I have to warm up my IPs. I do it through Mailwizz set up on my server with several IPs.

My message score is 10/10 in mail-tester.com.

So, why do my messages go to the Spam folder?
I am talking about gmail because most of my subscribers are gmail users.

Any ideas?

Please help. I am tearing my hair out.
#folder #messages #spam
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  • Profile picture of the author ProducerK
    This likely has to do with your content of your message.
    Mail Tester is not really a good guage if your going to inbox or not.
    Try using a service like email on acid, or glock apps to get some more suggestions on how you can adjust your content to have a better chance of inboxing.
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    • Profile picture of the author londinter
      Thank you, I did't know about the services you mentioned. I will work on my content.
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  • Profile picture of the author heavysm
    There's a better site to use to check each email for the spam elements. I'll have to dig through my links to find that.

    What i did starting out was to send a test email to gmail and hotmail, check if they're inboxing correctly, then just check "not spam" for each email.

    That sort of corrected the spam element for each of those emails for that particular send (doesn't affect all emails - needs to be done for each one individually).

    If you do a tester for each email and ensure it inboxes, you should generally get a higher inboxing rate.

    I have also found that gmail and hotmail are the best for this. Yahoo doesn't really play a part.
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  • Profile picture of the author R0b328
    I would agree with producerK, in my experience, the issue is usually in the body of the email and or the subject line.

    Here's a few best practices tips that I learned from my own testing:

    Be VERY careful when using numbers in your subject line. In my recent testing, any sort of number in the subject line almost always causes the email to go to spam/promotions tab. There are a few times when it won't cause it, but 3 out of 4 times, I've seen it will cause issues.

    Instead of writing numbers like 7 in your subject line, do "seven" instead for example.

    What you write in your subject line and in first few lines of the body is definitely something to pay attention to.

    In the body, things like your font size can cause issues. Don't make your font size too big. The next big thing that will almost certainly cause emails to go to promo is using too many links. In my testing, I've noticed that using 3 or more will cause my emails to go to promo. In my opinion, I wouldn't use more than 2 links max in the body, no more than that. If you write your copy well enough, 2 links should be enough to get click throughs

    Hope this helps!
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    • Profile picture of the author ProducerK
      Originally Posted by R0b328 View Post

      I would agree with producerK, in my experience, the issue is usually in the body of the email and or the subject line.

      Here's a few best practices tips that I learned from my own testing:

      Be VERY careful when using numbers in your subject line. In my recent testing, any sort of number in the subject line almost always causes the email to go to spam/promotions tab. There are a few times when it won't cause it, but 3 out of 4 times, I've seen it will cause issues.

      Instead of writing numbers like 7 in your subject line, do "seven" instead for example.

      What you write in your subject line and in first few lines of the body is definitely something to pay attention to.

      In the body, things like your font size can cause issues. Don't make your font size too big. The next big thing that will almost certainly cause emails to go to promo is using too many links. In my testing, I've noticed that using 3 or more will cause my emails to go to promo. In my opinion, I wouldn't use more than 2 links max in the body, no more than that. If you write your copy well enough, 2 links should be enough to get click throughs

      Hope this helps!
      To expand on this a little bit further, it is good practise not to post direct affiliate links in email copy. If you are promoting an affiliate offer, it is recommended to purchase your own domain and use a 301 redirect to the affiliate link. While most email ISP's will still follow all the links to their destination, this method will help with your overall delivery.
      Signature
      EMAIL & SMS MARKETING | DATA & LEADS SALES | SYSTEMS SETUP | EXPERT CONSULTING
      Let's Connect On Skype: Kyle.Shea.777
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      • Profile picture of the author R0b328
        Originally Posted by ProducerK View Post

        To expand on this a little bit further, it is good practise not to post direct affiliate links in email copy. If you are promoting an affiliate offer, it is recommended to purchase your own domain and use a 301 redirect to the affiliate link. While most email ISP's will still follow all the links to their destination, this method will help with your overall delivery.

        Exactly! that's one thing I forgot to mention I noticed in my testing. anytime you place a raw affiliate link into your emails, emails go to promo 100% of the time. Most of the big ESP's will tell you whether the link you are using is greylisted or not (thanks to spammers), and if your url is greylisted, it's a sure ticket to spam/promo. The interesting thing too, nobody knows for sure what causes URIBL to greylist a URL, but one reason that is obvious is placing raw affiliate links because that's what so many plaster all over the internet and spam with, so any link with any jvz/w+ is unfortunately already greylisted, because so many don't take the time to do it right and use the link correctly.

        Case in point, always route your affiliate links through your own domain, great tips ProducerK
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  • Profile picture of the author logoartistdesign
    Use Get Response software it is one of the best email marketing tool. You will get first 30 days trial then you have to purchase their services as per your requirements.And it avoid mails to drop into spam folder of customers.
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  • Why emails go into the spam folder?
    Check this out. You might get a clue.
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  • Profile picture of the author Aasiyah Maasdorp
    Optimize your email content and tell subscribers to add you to their whitelist. Here is a link to a helpful article by Neil Patel: https://blog.kissmetrics.com/avoid-the-spam-folder
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  • Profile picture of the author cearionmarie
    Try to review the body of your letter. I had this issue before, but once I did reconstruct it, it solved the problem.
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    Cearion Uy - Marketing Advisor
    www.influencerauditor.com

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  • Not only content is important even your subject lines also matter.

    I have a question -
    1. Have you send email when they first opt-in ? Like welcome email if not first problem arise.
    2. If you buy subscribers from solo vendors, their Bounce rate is high compare from paid campaign or organic traffic. and many thing could be happen
    See The Ultimate List of Email SPAM Trigger Words from Hubpost
    https://blog.hubspot.com/blog/tabid/...ger-Words.aspx
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  • Profile picture of the author SGains18
    I'd use a different autoresponder, one that isn't as well known so won't be marked into spam
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  • Profile picture of the author erin31
    Try to use whitelist function to avoid spam
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  • Profile picture of the author evilclown
    1. Confirm emails
    2. Get whitelisted
    3. Don't use numbers (1) on subject use words for numbers (one)
    4. Engage your subscribers and trigger them to send you an email (winner!)
    5. Cloak affiliate links
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