Solo ads or Shoutouts

My experience has been that everything needs to be fresh. Stale, dated ads, content etc ... stops working. I have a tendency to be very date conscious when looking at anything online. Always looking for the latest, state-of-the -art. Not interested in yesterday's news.

Mark Lovett

Not sure if I would go with Solos for this, as I do not think it's necessary. If you ever get to a point where you have tapped out traditional media, then maybe a thing to consider. In my e-commerce experience (millions in sales in video game accessory niche) what we did designed specific campaigns for each and every item on our site (about 4000), and the hot sellers we would even design different variants of landing pages for.

We would take our campaign from ad-words to MS Adcenter (Now Bing), Yahoo (Now Bing), and various smaller PPC. After the PPCs were expanded as far as we saw benefit trading time for, we then went into setting up shopping feeds for dozens of shopping comparison portals like bizrate, shopping.com, nextag, etc, etc.

Instead of Solos, we would offer immediate savings on their first order right then and there, all they had to do is actually complete their order (this lowered our cart abandon rate by 23.7 percent). And of course that means 23.7 % increase in subscriber rate to our buyer list. We also had a non-buyer (inquiry list which was much larger). We would get people on the inquiry list by simply offering subscription to codes on various savings for different items of the category they showed interest in.

Solo=last resort in my opinion in regards to e-com. For info sales, yes solo can be wonderful, but I would steer clear (at least for now) for e-com.

I wish to you the best and I hop that helps shed some light on some mysteries

Best Regards

Kent Hopkins

Hey op, if you are intent on trying a solo for this, I would recommend you check out the solo ads testimonials FB group. It's awesome and you can find some really good vendors on there. Because of the testimonials, it makes the best rise to the top, you'll find a pretty good variety of vendors for different niches.

You get lots of real time data on people's results with a vendor's solo, super helpful FB group.

Hope this helps you out!

This can happen.
How large was your audience in Facebook?
How many different ads did you have?
Have you tried adding new ads?

That could happen with Facebook Ads, but there are ways to fix it. You can keep testing and tweaking new ads and also keep on experimenting with different audience variations. You just have to keep testing and tweaking with facebook ads!

If you would like to try some solo ads, I would suggest checking out https://udimi.com - that is one popular site where you can find people with email lists.

Hope this helps!

its because you have low performance facebook ads compare to your competitor targeting same audience

Thanks for the advice guys. I think I will try and learn more about Google adwords and Facebook marketing.

Is it worth trying to get Instagram marketing to work? I'm not really clued up on Instagram. Any good courses about?

Do you do all your Instagram marketing through Facebook? Is that how it works?

Thanks

The best platform with experts video course contents on Google adwords, Facebook and instagram marketing is Udemy.

If you want a Solo Ad provider who will only use real people and not fake robot traffic in the UK PM me and I will send you their contact information.

You can always reach out to non-rival competitors in your niche and do joint ventures. Are you using Adwords, Bing Ads, and Yahoo Gemini? What about advertising on different blogs and forums in your niche?

I can't send PM because I only have 3 posts.

What is Gemini?

Thanks

Go for shoutouts. If you work with influencers on a specific niche (dogs) I'm sure you'll get good results with it. Do your own research first as there are many accounts out there who only have bots as their audience.

Any good courses that treat about shout outs?

You might benefit by getting JayKay Dowdall's Evolution training course which I am using to use FB ads to build an audience first and then re-targeting the audience with a different FB ad to go to my landing page (your Shopify site?)

Solo ads directory like Directory of ezines is a great way to short cut your time to find.

I think solo ads works in this case.