I've got an e-commerce business and I sell pet products, dog products to be more specific. I have a Shopify store and I've been using Facebook ads to get sales. In the beginning it worked really well and I got some monthly subscribers for my treat box subscription.
The problem is after a month or so the Facebook ad died. Is this normal? The only thing I can think of is my ad got seen my everyone I wanted to target and once everyone seen it the ad died down. Is this what can and does happen a lot to people not just me?
So now because thats not working I was thinking about doing solo email ads or shout outs. I don't know much about shout outs or how to set them up or how to know if it will be worth will paying for a shout out. I have some experience with solo ads but not in this market.
I also only want to email customers in the UK if possible, can someone recommend anyone I can use for UK solo ads which could work will with my product?
Thanks in advance.