Should I get 2nd VPS for Mail server? or use same server as my website?

12 replies
I'm currently using a 3rd party SMTP to send my newsletters (instead I want to send via my own server).
Based on some googling it seems that a 3rd party SMTP would already have a good sending sore were as a self hosted email server will take some time to build a good sending score (which I'm ok with)


I want use my existing VPS to send mail but after asking my webhost about it they said its better to set up a 2nd server just for mailing, something about IP address, DDoS attack etc... I'm not very technical so I wanted to see if this is true


Is there really a difference in a.) Web server + Mail server VS b.) both web and mail on same server? or are they just trying to sell me a 2nd VPS


What do you think?
#2nd #mail #server #vps #website
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  • Profile picture of the author ProducerK
    If you are planning to do any kind of bulk mailing, you should always have a separate server, domain, etc for handling that.
    This will also protect your main domain in case you make any mistakes and blacklist your domain, ips, or server.
    Always keep them separate. The only time I would advise against keeping them separate is when you have users opting into your page and you have an esp like GetResponse or something similar integrated right into your form on your website.
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  • Profile picture of the author dollarswealth
    Use a seperate server because your ip might be blacklisted until you get a good sending reputation.


    I would advise you use a more than one ip that can rotate when sending
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  • Profile picture of the author chris839
    Thank you for your help,

    I will use a separate mail server. I'm installing iRedMail now on a separate mail server.


    - It is possible to see what your sending reputation is? (because I'd like to track how it progresses)


    Say you have a very engaged list with high open and click rates with low bounces:
    - Do you know if its possible to eventually get good sending score like Amazon SES, sendgrid etc...? OR can only these big companies do this?

    Cheers
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  • Profile picture of the author DIABL0
    Why do you want to send using your own server?

    If your data is 1st person opt-in, why not stick with an autoresponder / smtp service?
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  • Profile picture of the author chris839
    Hi DIABL0,

    Because the only real benefit I can see in using a 3rd party it that they already have a good sending score.

    Its cheaper to use my own VPS and after I get a better sending score I'm guessing it will be very similar to a 3rd party SMTP anyway. After all every mail server would start from zero sending score and have to build it up over time.

    I don't mind my server starting from zero sending score because most of my subscribers are active and if it ends up in the spam most would probably notice and move it to their inbox.

    But this problem would only be temporary until I build up a good sending score.
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  • Profile picture of the author chris839
    I have the mail server set up and its sending out my newsletters.


    I found these site from some googling:
    https://talosintelligence.com/reputation_center
    https://www.mail-tester.com

    According to talosintelligence.com my Email, web and weighted repution is Neutral

    Accoding to mail-tester.com I have an 8.9 score (my webhost helped me set up the SPF, DKIM)

    - I have a netrual sending score but @icloud.com and @att.netis seem to be blocking my newsletters, do you think this normal for a new mailing server?

    - Once I start getting a good sending score do you think these will in be unblocked?
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    • Profile picture of the author rritz
      Hi, you can use senderscore from return path to monito your sending reputation.

      You can sign up for free.



      As for icloud and att.net blocking your IP, this is very likely due to the IP history or to the hosting service reputation.

      att.net is very strict with blocking, may block your IP just because it was used once for sending spam, or if your host has a reputation of sending spammy emails / having customers who send spammy emails, if your IP is in the neighbourhood of spammers IPs etc.



      As for att.net, there's nothing at all you can do about it except find an IP from a host that isn't blocked by att.net yet.

      Believe me - I tried it ...



      As for icloud, look at the bounce message, and see if there's a link in there where you can get more information. Usually there'll be a webform you can fill. You tell them you just acquired this IP new and ask them for unblocking.

      This will work in most cases. As long as you keep your sending clean you will not be blocked again.







      Originally Posted by chris839 View Post

      I have the mail server set up and its sending out my newsletters.


      I found these site from some googling:
      https://talosintelligence.com/reputation_center
      https://www.mail-tester.com

      According to talosintelligence.com my Email, web and weighted repution is Neutral

      Accoding to mail-tester.com I have an 8.9 score (my webhost helped me set up the SPF, DKIM)

      - I have a netrual sending score but @icloud.com and @att.netis seem to be blocking my newsletters, do you think this normal for a new mailing server?

      - Once I start getting a good sending score do you think these will in be unblocked?
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  • Profile picture of the author ronnierokk
    Hey Chris,

    You can mail using the same VPS, however, you can only have throttling set at 500 per hour. Not sure if this is the same for all hosting, but it is for hostgator which is who I'm using.

    Here are some more details about it here: https://www.hostgator.com/mailpolicy

    Btw, don't buy that BS on setting up a second VPS server, they just want you to spend more money...

    Cheers,
    Ronnie Rokk Smith

    Originally Posted by chris839 View Post

    I'm currently using a 3rd party SMTP to send my newsletters (instead I want to send via my own server).
    Based on some googling it seems that a 3rd party SMTP would already have a good sending sore were as a self hosted email server will take some time to build a good sending score (which I'm ok with)


    I want use my existing VPS to send mail but after asking my webhost about it they said its better to set up a 2nd server just for mailing, something about IP address, DDoS attack etc... I'm not very technical so I wanted to see if this is true


    Is there really a difference in a.) Web server + Mail server VS b.) both web and mail on same server? or are they just trying to sell me a 2nd VPS


    What do you think?
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  • Profile picture of the author Sandakelum
    You can use same server as long as you use separate IP address and domain for mailing. It'll be safe.
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    • Profile picture of the author chris839
      Originally Posted by Sandakelum View Post

      You can use same server as long as you use separate IP address and domain for mailing. It'll be safe.

      - If I have it on the same server (separate IP address and domain for mailing) would it still protect my main domain in case I make any mistakes and blacklist my domain, ips, or server? Or is the only way for me to have protection is to have a 2nd server?


      - Does anyone know how I can do this? do you have a link to a video or post that shows me how I can do this?


      Cheers
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  • Profile picture of the author agi
    Use a different VPS or Dedicated Server. Don't try sharing mailing server with your website.
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  • Profile picture of the author chris839
    Thanks all for your help, I think I'll use a different VPS for my mailing. Cheers
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