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Solo Ads Are Dead

by The Beginner's Friend
25 replies
I hear and read this everywhere and yet I'm not sure at all if it is true.

So I am interested in what other people's experiences have been and what you have done to ensure the solo ads you use have been successful/profitable.

My experience has been that if you put in the effort to 'warm' up the people you find via this route, it can be a VERY valid form of traffic.
#ads #dead #solo #traffic
  • Profile picture of the author naviown
    I have bought solo ads traffic few years ago so sorry but my answer won't be accurate as I also don't know how good this traffic source is these days, but I think there is no bad traffic source as long as you using it correctly. Solo ads was very popular and many people was using them all the time and people who was buying solo ads was using similar squeeze pages, same technique to capture the leads, so this made solo ads less and less effective. Just imagine when your inbox bombarding 10 and more emails each day with some free offers.

    So I think to make solo ads as effective as before, we need to change the way to collect the leads from this traffic. To think out of the box, as same 'free ebook' on squeeze page is a bit saturated.
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  • Profile picture of the author vasskachk
    It is verified from experience that solo advertising is not always a good option. It is always better to connect as many people as possible and use as much traffic as possible.
    But what do you mean by the phrase "to 'warm' up the people"?
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    • Profile picture of the author The Beginner's Friend
      Originally Posted by vasskachk View Post

      It is verified from experience that solo advertising is not always a good option. It is always better to connect as many people as possible and use as much traffic as possible.
      But what do you mean by the phrase "to 'warm' up the people"?
      I am referring to building a relationship with the individuals who subscribe by sending engaging and useful emails to them....not just by bombarding them with promotions.
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      • Profile picture of the author IGotMine
        Originally Posted by The Beginner's Friend View Post

        I am referring to building a relationship with the individuals who subscribe by sending engaging and useful emails to them....not just by bombarding them with promotions.
        To do that you need people who actually open and read your messages. You are not likely to find them with solos. Of course, much depends on the vendor but why would I send you a click for $0.50 when I could make more sending my own offers?

        Not to mention the massive amount of fraud in the solo market.

        The current scam is to make a proxy purchase from people who don't report sales in their review. After they amend their review and it's posted, the purchase is refunded. Usually within an hour or two.

        I spent about $300 in the last two months testing this scam because I heard enough people claim it was true that I had to find out for myself.

        It's absolutely true.

        Are solos dead? Nope!
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  • Profile picture of the author SiteNameSales
    When I use a solo ad vendor I am interested in building a list, not necessarily selling a product right away. The complaint you often hear, aside from you need to be careful in choosing a vendor, is that most of these solo ad respondees are freebie seekers (aren't we all?) and generally not the best prospects. Also, they tend to end up on a lot of lists and if you are promoting affiliate products from JVZoo, say, or other well-known product creators, there can be a lot of duplication.

    I think most who are comfortable with solo ads will also be advertising in other ways and, either through reputation or trial and error, they find honest vendors who get very good results.
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  • Profile picture of the author Gambino
    Many, many years ago, I bought 'solo ads' from 'solo ad' vendors. And it didn't get me anywhere.

    Partially, because I didn't know what I was doing. And partially, because I was using 'solo ad' vendors who basically made living sending offers to a list.

    I totally gave up using them for years.

    I've fairly recently began to get into the same type of concept. Although, most people don't refer to them as solo ads. Essentially, I work with people with my market who have an actual relationship with their list as opposed to just being a solo ad vendor.

    These people don't repeatedly send offer after offer to their list. Many of them probably don't even know what solo ads are. So, I think their lists are more receptive to the information and recommendation.

    The difficulty is that people aren't advertising solo ads, so you have to work out individual deals with each person.
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  • Profile picture of the author InternetMarketingMadeEZ
    The purpose of running solo ad is to build a list. You will make more sales when you build your email list first and sell your product second.
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  • Profile picture of the author maxsi
    It depends by the solo-seller you choose from, there are many of them that deliver poor traffic ( and bots).
    It can be considered as a pure investment because great solo-sellers request high prices.

    My opinion? Invest time in personal branding and make profits with zero paid traffic.
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  • Profile picture of the author gnugent
    I tested some high-priced traffic from something that was described as better than solo ads. I won't mention names but some here may recognize what I'm referring to.

    I bought 300 clicks and received 350. I was sending people to a squeeze page and not a sales page. 142 signed up. Not one of them took up the paid offer that they were introduced to in the emails sent out to them from my autoresponder.

    So who's at fault here? Is it the vendor for maybe sending low-quality traffic? Is it that my squeeze page appealed to visitors but the offer and my emails didn't, so my prospects never took action? Or was I presenting the wrong kind of offer to my audience?

    Any one or more of these could be true and have influenced the results of my ad run.

    The best thing you can do is test the traffic from your ad vendor by buying 100 clicks from them. See who gives the best results and buy more traffic from the vendors who do seen to deliver quality leads.

    No one knows how many times a subscriber on a vendor's email list receives email from that vendor, or how frequently. And they my be receiving emails from other vendors as well.

    Your offer needs to stand out from the crowd and appeal to what may be a jaded person who's see one offer too many.

    I think it's much better to engage 1-on-1 with people, whether that's on social media, via YouTube, etc and build trust and a relationship with them. It's definitely slower but the people that do come to you are already pre-qualified so you have a better chance of closing a sale.
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  • Profile picture of the author ryanbiddulph
    Warmth would be a big factor. I cold solo ad'ed about a decade ago; some success, but learned since how building a bond with humans, earning their trust and being generous, and patient, leads to sales. Not terribly difficult to follow the process but uncomfortable for most people, who are filled with fear, and panic.
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  • Profile picture of the author Martin1977
    I used a few years ago and I still use nowadays Solo ads. I always got quality leads and sales. Solo ads are not dead yet.
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  • Profile picture of the author Daniel Evans
    Very much alive. The scam that is.

    'Solo' is an apt term, because you're the only real person who's going to read your broadcast.


    Thankfully, more and more people are becoming aware of this now.
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    • Profile picture of the author The Beginner's Friend
      Originally Posted by Daniel Evans View Post

      Very much alive. The scam that is.

      'Solo' is an apt term, because you're the only real person who's going to read your broadcast.


      Thankfully, more and more people are becoming aware of this now.
      Daniel in your opinion then, do you believe ALL solo ad providers are crooks?

      I only ask as that isn't my experience . Yes there are some but in my humble opinion if you do due diligence you will mostly get real people seeing your offers.
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      • Profile picture of the author Daniel Evans
        Originally Posted by The Beginner's Friend View Post

        Daniel in your opinion then, do you believe ALL solo ad providers are crooks?

        I only ask as that isn't my experience . Yes there are some but in my humble opinion if you do due diligence you will mostly get real people seeing your offers.

        Without question, the vast majority of solo ad vendors are using autosurfs - traffic which will not convert. I've had popular solo ad sellers on some of my courses, who have declared they are outright broke, apart from occasional 'payments' (which I knew were solo sales). Their 'lists' hold no value mainly because they don't exist. Quite often, people are working for someone 'at the top' who hit the button on the autosurf account to send that traffic and they take a percentage. I know this, because I've been invited.

        I have no doubt that a few people are legit. I offered the services myself, but when I became aware of the syndicates (all the popular sellers - king, queens and ninjas of solos), I revoked my service.

        I guess then, it's no less than an ongoing mission to find a jewel in the muck. By that time, however, you'll be considerably out of pocket.

        I realize that the 'scammer' claim is thrown around readily, but this is reality and an astronimical, real scam which will inevitably be exploited and outruled with legislations.

        People come and go, after failing miserably because they follow tidy hear-say cliche's such as 'Build a list', 'The money is in the list' - both of which are entirely misleading. It's these claims which solo ad sellers establish the foundations of their offerings upon.

        The entire premise of the scam is build upon the backbone that people get carried away in numbers, rather than the actual value of the prospect which is usually dictated by the source from which they are founded.


        Originally Posted by The Beginner's Friend View Post

        Agreed...

        ...and then make sure you communicate on a regular basis with engaging, informative and entertaining emails to build a rapport and a relationship.

        The only thing, that that person is interested in is their credit for the click.

        They can mash the keyboard in the email field.

        Build your wisdom before your 'list'. This is the first epidemic people need to tackle and comprehend.
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  • Profile picture of the author Andrewsfm
    One of my main sources of traffic is solo ads, they are the best and cheapest way for anyone to get started online. Find some good sellers, Udimi is a good marketplace and Facebook solo groups.

    Track using clickmagick to see the quality of traffic, only buy tier 1 traffic.

    Capture Page - > Presell(text or video is ok) - > Offer. Use Warrior + offers or low cost MMO offers.
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    • Profile picture of the author The Beginner's Friend
      Originally Posted by Andrewsfm View Post

      One of my main sources of traffic is solo ads, they are the best and cheapest way for anyone to get started online. Find some good sellers, Udimi is a good marketplace and Facebook solo groups.

      Track using clickmagick to see the quality of traffic, only buy tier 1 traffic.

      Capture Page - > Presell(text or video is ok) - > Offer. Use Warrior + offers or low cost MMO offers.
      Agreed...

      ...and then make sure you communicate on a regular basis with engaging, informative and entertaining emails to build a rapport and a relationship.
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    • Profile picture of the author Daniel Evans
      Originally Posted by Andrewsfm View Post

      One of my main sources of traffic is solo ads, they are the best and cheapest way for anyone to get started online. Find some good sellers, Udimi is a good marketplace and Facebook solo groups.

      Track using clickmagick to see the quality of traffic, only buy tier 1 traffic.

      Capture Page - > Presell(text or video is ok) - > Offer. Use Warrior + offers or low cost MMO offers.

      If your business is based upon 'traffic', that's fine.

      Usually however, people seek conversions.

      The source which you mention is home camp, breeding ground for those who do not own valuable leads. That's why they are there. They are busting a nut to earn their crust.

      If you insist that that tidy busines model is working, your statistics - even as a financially masked bar chart would be intruging.


      In the past we've only had 1 case study of solo seller from what I'm aware of, and as expected, his 'results' we based upon signups, which mean very little.
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  • Profile picture of the author carolyn653
    It's better not to do it alone. And with the help of people who understand this. It's good to advertise where there is good traffic.
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  • Profile picture of the author Mikena Karl
    Wel, Solo Ads are dead! like All things are considered, at any rate, sort of. Furthermore, on the off chance that they are not, at that point they are at any rate that much lethargic, that you should quit purchasing solo ads too at the present time.

    Before I quit buying them in 2013, I purchased a lot of solo ads. What's more, I likewise profited from moving them as a solo promotion seller. My notoriety was great. Furthermore, I got incredible tributes, since individuals got amazing traffic, that brought about leads just as in sales.Solo Ads are dead! All things considered, at any rate sort of. Also, in the event that they are not, at that point they are at any rate that much out cold, that you should quit purchasing solo ads too at this moment.

    Before I quit obtaining them in 2013, I purchased plenty of solo ads. What's more, I likewise profited from moving them as a solo advertisement seller. My notoriety was great. Also, I got incredible tributes, since individuals got top-notch traffic, that brought about leads just as in deals.
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  • Profile picture of the author ezrankings
    In Solo Ads, you will always be able to send an email promoting your products or services to a list of subscribers. But rather than promoting you your product you should focus on building the relationship with the peoples.
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  • Profile picture of the author Talkbrands
    Today"s marketing focus has shifted from selling outright to building seller-client connections. If you haven't taken the time to build this sort of initial first contact, writing solo ads will potentially be a waste of time.
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  • Profile picture of the author michaelswengel
    They most certainly are not dead. I use them frequently - and with great success. What is dead is low quality ad copy and bad sales pages.

    Make sure you have something people actually want.
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  • Profile picture of the author Medon
    It is true solo ads is critical in helping people promote their businesses. If you can target the right inbox, you can create some good traffic for yourself. An email blast will indeed help most people know that you provide a certain product which can be used to meet a defined need.
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  • Profile picture of the author ProducerK
    I have never been a fan of solo ads.

    The fact that people are selling clicks to the same kind of offers, to the same kind of content, and so on seems like the lists will become watered down and not very valuable.

    Consider this - If the solo ad sellers list was "hot", they would be monetizing it via their own offers (Biz Opp seems to be what most solo ads focus in), they would not be selling clicks to their competitors for 20-50 cents a click.

    Solo ads seem second rate to me. I am sure some people find a way to make them work, but for me, if the list was so good, I would be monetizing it on my own and make more money.

    I am sure there are people who will disagree with my position on them, but I have been monetizing my own lists for years and could never imagine paying other people so much for second rate, non converting clicks.
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  • Profile picture of the author JUnderwood
    Such advertising is important for business promotion. This is best done on sites with very good traffic.
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