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Telling Stories

by AdamPayne
14 replies
How many of you tell stories in your emails.

I find then fun to write, and they stand out more than most other emails from my experience.

Segway into a marketing message to get the click (to content) and job done.



If you promote affiliate offers, doing this and sending to a real review helps with conversions too.



To me at least, stories are fun, help build a relationship with your audience and are better than focusing on building a massive list and promoting new things every day.
#stories #telling
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  • Profile picture of the author kianasher
    Nice Graphic Presentation
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  • Profile picture of the author srdjanrepic77
    True. It's a very nice feeling having written an email with a story in it that just looks cool. Split-testing, looking for subject lines or email bodies that convert simply takes the fun out of the job. For me at least
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  • Profile picture of the author TobiMDD
    I guess I know what you mean but if you would provide an example of such a story then it would be even better to imagine it for everyone here hehe
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    • Profile picture of the author AdamPayne
      Originally Posted by TobiMDD View Post

      I guess I know what you mean but if you would provide an example of such a story then it would be even better to imagine it for everyone here hehe
      Here are some examples of stories across different medium.

      Not saying mine are good or not, but they work for me.

      Here is one I used on a sales page and was a true story:




      Another in a FB AD that was a bit rushed:




      And here's an email that was promoting a video creation tool (video marketing is my main niche).

      Subj: Prague's Faceless Babies

      Have you ever been to Prague?



      One of it's buildings, the Zizkov Tower, is

      called the second-ugliest building in the

      country.



      So they decided to make it more attractive

      and culturally acceptable.



      And, apparently in Prague, that means adding

      art that could fuel many nightmares.



      10 giant, faceless babies were added in

      various places around the tower, crawling

      up and down it.

      Spooky!

      Faceless babies might not sound too nice,

      but how about faceless videos?

      Having to show their face is what stops

      thousands of folk from getting into YouTube

      and video in general.


      Missing out on tons of sales and

      leads in the process as it converts better

      than any other medium.



      Now while I personally think getting on

      camera isn't scary at all, many do so this is a

      godsend



      Make Money with Faceless Videos [linked to my review of the offer]

      Enjoy


      Hope this was of use :-)

      Cheers and sorry for the formatting of the post.
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  • Profile picture of the author chrissoloads
    Telling stories is indeed helpful but admittedly, telling story is kinda talent. Is is not just about telling story but knowing how to engage your readers.
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  • Profile picture of the author Matthew Stanley
    totally agree with this thesis. Stories are how humans have communicated since the dawn of time - it's just in our wiring to use them and pay attention to them. As Chrissoloads said, there's technique involved, to be sure - but imo that's something that can be honed/refined over time as one develops their email "voice." A few of my favorite email storytellers: Matt Furey, Ben Settle, Ramit Sethi
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  • Profile picture of the author mikelong1976
    I never tell stories in an email. why would you? must be a spam email then?
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    • Profile picture of the author Matthew Stanley
      Hmm - respectfully disagree. The 3 people I mention above tell stories frequently in their emails. I never think of them as spam, and typically open them the instant I see them. I've also purchased products from each marketer, and will likely do so again. Selling while entertaining your reader imo isn't "spammy" at all...
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  • Profile picture of the author spartan14
    Well in my opinion that its the way to sell with email because people dont feel that they are selled like a normal sale page email and this create some kind of attraction to the email
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  • Profile picture of the author wirriam
    Great insight here.

    I'm on an interesting boat in which I DON'T SEND EMAILS ANYMORE. I strictly switched over to Messenger bots, and with Messenger, you tend to not get very well responses with something long like a story.

    I leave the story telling to ads, videos, and sales pages.
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    • Profile picture of the author Declan O Flaherty
      Originally Posted by mikelong1976 View Post

      I never tell stories in an email. why would you? must be a spam email then?

      Stay away from the medicine cabinet, grandma.


      Originally Posted by wirriam View Post

      Great insight here.

      I'm on an interesting boat in which I DON'T SEND EMAILS ANYMORE. I strictly switched over to Messenger bots, and with Messenger, you tend to not get very well responses with something long like a story.

      I leave the story telling to ads, videos, and sales pages.

      Email is arguably the most personal medium. No better place to tell personal stories than in an email where the purpose is to build connections with your readers before you sell them. Marriage proposals rarely get rejected. Why?
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  • Profile picture of the author John Jonas Phil VA
    Stories a great way to relate to your customers. How can relate to you and your product if you can't relate to them in return. That's what stories do. It's a way of sharing common experiences.
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  • Profile picture of the author ProducerK
    Personally, I never tell stories in my email campaigns.
    This is mostly due to the fact that my emails are there to generate money and convert people.
    I find, short and sweet, to the point, gets the job done nicely.
    I do not find that more content = more conversions.
    I find that metric is more changed by the kind of data you use, better data will generate better results, regardless if there is a story or not.
    That said, I do always take an "angle" with my email creative but its always short and a couple of lines only.
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  • Profile picture of the author Vishwas22
    Indeed. Can't agree more with this. Storytelling is everything in this modern age. We as a human have a tendency to fall for a long-short form of stories. And Email marketing is the best way to portray your story.

    Nice content though.

    Thanks
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