I am collecting Emails but How do I find what to send to the emails

by r2r
21 replies
I am collecting emails as part of lead gen, niche is finance/credit cards

I dont know what to send to the optin users

Where do I find content that is suitable to the audience
#collecting #emails #find #send
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  • Profile picture of the author Kay King
    Why did you start 'building a list'? Surely you had something you want to sell or something to say. Do you have an online business to promote? Are you selling products or services?
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    • Profile picture of the author r2r
      Originally Posted by Kay King View Post

      Why did you start 'building a list'? Surely you had something you want to sell or something to say. Do you have an online business to promote? Are you selling products or services?
      I am running a financial information blog like credit card, bad credit, loan , personal finance

      I dont have a ebook or i dont hae any products or services to sell

      The reason for collecting email was totally different, i was just doing some experiment to see if users are putting their information to receive information and they are

      But now where do i find a email series which i can send these users to see if i can monetize
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  • Profile picture of the author Matthew Stanley
    Where do I find content that is suitable to the audience
    It's a hard question to answer without being familiar with your blog and its audience. If you've not built out an avatar of sorts on the kinds of folks who read it (demographics, pain points, questions they ask about finance, life stage they're in, etc etc) or gathered intel on some successful competitors in your space who maintain a list they regularly correspond with ... those things are probably worthwhile time investments, as they will provide fodder for your emails and help you cultivate your voice.

    I dont have a ebook or i dont hae any products or services to sell
    I presume the blog is monetized in some way? Ads or affiliate referrals?

    Either way, my suggestion would be spend some time on your readers' profile, and perhaps study what some WF'ers have to say about developing a relationship with your readers through email (a few can be found here: https://www.warriorforum.com/email-m...ments#comments and here: https://www.warriorforum.com/email-m...ments#comments ).

    Email as you likely know is a tremendously valuable and personal marketing channel; if you've been fortunate enough to have already built something of a list, my recommendation would be to do some of the advance planning required to engage them to the fullest (which can lead to outsized rewards for you down the line.)
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  • Profile picture of the author surfer30
    Congratulations, you started building an email list from from scratch. You just need to write stunning newsletters to these people and give them what they want. Dont be shy. It's always about testing and taking action. Go and sign up to at least 10 newsletters in your niche, pay at attention to we hat they say and how they promote their content.
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    • Profile picture of the author Diego Aguirre
      I second to that, signing up to other newsletters in your niche will get you ideas, just remember: model, don't steal.

      Also browse some physical or online magazines in your niche, some articles there might give you ideas as well.
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  • Profile picture of the author WF- Enzo
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    Kinda impossible to specifically figure out what to send, but if your niche is finance/credit cards, maybe send out informative content that explains what you are, what you do, etc.
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  • Profile picture of the author agmccall
    why not find offers in your niche. Start with a site like Maxbounty. They are on your site and list because of personal financial reasons. Give them offers in that niche

    al
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  • If you have a lot of content in your blog, maybe you can organize them into themes to create an ebook or series?
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  • Profile picture of the author Leadnetwork
    Looks like you have done a pretty great job, email list can work for you in a long perspective and it can be really profitable with affiliate offer in financial niche
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  • Profile picture of the author Serene Carmen
    I guess you would need to define the goal of your engagement emails?

    Would you like to send content emails driving your readers back to your site or are you are looking to send promote affiliate links in the emails themselves?

    If it is the latter there is an entire section dedicated to Financial Services on Impact Affiliates. You will likely find something that would be a good fit for your audience.
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  • Profile picture of the author Hazel1
    Go to your successful competitors and sign up for their newsletter. Check out what content they post in their newsletter and get inspired.
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  • Profile picture of the author hiht college
    There are many tools available in the market.
    Like,
    1. Mail Chimp
    2. Sendinblue
    3.GMass
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    • Profile picture of the author rbucko9
      don't even try mailchimp. they only specialize in transaction emails and will have nothing to do with affiliate marketing to my experience.
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      • Profile picture of the author Diego Aguirre
        Well said, the big email marketers never use mailchimp
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  • Profile picture of the author maxsi
    Establish a business (your business) comes first, before lead generation.

    Rest assured that GREAT content is always the winner for your readers. You can use private label articles to make lot of things and deliver content without writing a word....
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  • Profile picture of the author Zoe Brooks
    You need to create a client journey with email automation, where an email is sent for each milestone from the moment they leave their contact information till after they convert.

    edit by moderator - links in posts not permitted
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  • Profile picture of the author iron1
    Originally Posted by r2r View Post

    I am collecting emails as part of lead gen, niche is finance/credit cards

    I dont know what to send to the optin users

    Where do I find content that is suitable to the audience
    It's not as hard as you think to find/create the correct line of communication between yourself, and your prospect/clients. Think of them as friends you want to make plans for the weekend with, except you can only communicate with them via email.

    Also, Quality over Quantity - You don't need to build a huge list but a small list that's more focused and a higher quality. You will also save on your autoresponder fees because the bigger your list gets, the more you have to pay on your monthly charges.
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  • Profile picture of the author Alex Babenkoff
    First, warm your list up by sending them some cool free financial tips before you start marketing to them. This will grab their attention and make them feel as if they're getting a real value from the list. Then, after you warm the list, you can begin sending them marketing messages.

    You can find high quality, popular products on various CPA networks to promote to your list.
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  • If you are finding emails , there is a purpose behind it. Until and unless you don't know there is no point of mining data as the data may be irrelevant after you gained knowledge about why you were doing this.

    To find content :
    1. Make a doc , why are you doing it.
    2. Research on the topic
    3. Do competitor analysis.

    Please tell how are you collecting mails.
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  • Profile picture of the author Chris Ditfort
    Hey Buddy, a few ideas would be, buy some PLR products. There are many products in that field. Sign up to clickbank and promote a porduct in that area. There are many products. But don't just shove products / affiliate offers down their throats. Deliver value first.
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