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BIMI record and VMC certificate

by billwide
1 replies
Google noticed that every email received from February, 24 will have mandatory DMARK, DKIM, SPF and also BIMI record with VMC certificate that indicate your logo is a trusted registered company.

The BIMI record and SVG logo its ok, but the VMC certificate its only for registrated brand companies with their own registered logos. Only this certificate cost around U$1.500 dollars per year.

May this new rules impact the email marketing campaigns or not?

Thanks for all.
#bimi #certificate #record #vmc
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  • Profile picture of the author Brad Younger
    No not BIMI. BIMI is used for brand assets. Google will be looking at your authentication. This is DMARK, DKIM and SPF. These protocols have been around for a while and should be set up on your domain if you want your domain to be taken seriously. Hotmail has been doing this for ages which is why so much of their email goes to spam or just simply doesn't get through.

    Theres loads of support on how to do this on each platform.Simple Google search will show you how. Let me know if you get stuck. I can help.
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