Are you a vanilla email marketer?

15 replies
Okay, this is NOT for everyone. In fact, this type of email marketing will work against you if you're a marshmallow fruitcake who needs other people's validation to determine your worth to the market.

It also has a much better chance of working in the MMO, head up their own asses market.

Personally, I don't pay attention to many marketers. I see them as people pleasers. I don't trust people pleasers.

A lot of email marketers are struggling to build solid relationships with their subscribers.

To remedy this problem, they falsely believe that giving away free content and advice is the best way to win people over. Sure, that helps, but everyone else is already doing this. It's not enough in most cases.

You want attention?

You need to demand it. You need to stand out. You need to have personality. You need to turn people OFF, to turn others ON. You MUST be authentic, though. If you're not, it will show.

Again, do NOT do this just for the sake of it. Do NOT purposely be hard-hitting if it's not your nature.

I'll give you an example of how I turn people off, and turn others on.

The following is a welcome email new subscribers get from me when they sign up to my email list. These are NOT buyers. They are suspects that need to be screened.

Some will find this Intense, and in your face. THIS IS TIMID from my perspective. This is NOT a put-on. It's real. It's authentic.

***********************************
Subject:
Your Download Is Waiting

Body:
This is the part where I'm supposed to thank you for signing up
to my email list.

I'm not going to do that.

You've prob'ly decided to run for the hills with your free mind
map anyway.

If that's your intention, will you please unsubscribe before you
bail out?

Ask yourself...

What would Jesus do?

If you decide to stay, you should remember these 6 things...

1) You will get a valuable email from me every day (If you don't
want daily emails, then stop signing up to people's email
lists)


2) You won't see me pining for your approval. I don't need
validation. I know how good I am. If you have an opinion, or want
to criticize... don't bother... I don't care.

Listen to this...
Note: I removed this link for this demonstration

3) If you email me with a question, I'll happily answer it. I'm
here to help, but if you persistently contact me looking for free
advice without any intention of investing in my paid products, I
WILL delete you from my list (freebie seeking moochers are the
cancer in this Industry)


4) You won't catch me promoting "product launch" products (I'm
not a bum bandit for the gooroos. I can't stand most of them)


5) If I promote something to you, I'll show you proof that I use
it myself. If I don't use it, or haven't bought it, or don't
believe it can help you, I won't promote it (I'm not an affiliate
whore)


6) You will get a lot of valuable advice and content from me.
However, I will NOT show you how to earn $17.564.76 in a months
time. If you fall for that crap, please unsubscribe now and stop
wasting my time.


So why should you stay on my list?

Dunno, prob'ly because I don't care whether you do or not.

If you understand why that's important, that's a better reason
than any.

Why not make an educated decision after a couple of emails.


Anyway...

Here's your download...
Link removed for this demonstration

Use it. Edit it. Put your name on it. Give it away. Sell it. Whatever.


Chat tomorrow.

All the best from Dublin, Ireland.

- Declan O' Flaherty


P.S... Always have a "p.s"

******************************************
Now obviously that's going to get a few people unsubscribing. Great. That's the point. I honesly can't stand the puppy-dog approach to email marketing. Anyone who's offended by this email, is the exact person I NEVER want to do business with.

Vanilla, middle-of-the-road marketing doesn't work for me.

NOTE: I'm not telling you to do this. There are many ways to stand out. To get attention. To build solid relationships.

This is the approach I take, and it works for me. But ONLY because I'm sincere in what I say, and do.

- Declan
#business #people #pleasing
  • Profile picture of the author JohnMcCabe
    Declan, your sample is a little "in your face" for me, but your main point is spot on.

    Try to please everybody, and you end up pleasing nobody.

    Want an example, folks?

    Watch a pro wrestling match involving John Cena. Crowds react to him in a way I've never seen. Lots of performers have crowds chant their name, but not Cena. The chant is "Let's go, Cena" from half the crowd and a responding "Cena sucks" from the other half, back and forth until something shiny distracts the crowd. Cena has ridden this split all the way to the bank for over a decade, making millions.
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    • Profile picture of the author Alexa Smith
      Banned
      I ran out of "thanks" for the day.

      This is a great email, Declan, for exactly what you're doing (you already knew this). And one I'd like a lot, myself, as a subscriber. I must say.

      .
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      • Originally Posted by Alexa Smith View Post

        I ran out of "thanks" for the day.

        This is a great email, Declan, for exactly what you're doing (you already knew this). And one I'd like a lot, myself, as a subscriber. I must say.

        .
        Me too, Alexa. I would respond more favourably to this type of email, rather than the usual "Thank You for signing up, I have a lot of great content lined up for you" ... blah

        By the way: you have to stop throwing out those thanks like confetti. Spare them a little. You never know when someone important might want one later on in the day
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        • Profile picture of the author Alexa Smith
          Banned
          I blame that John McCabe, myself. On days when he's been posting a bit, I just run out of "thanks".
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          • Originally Posted by Alexa Smith View Post

            I blame that John McCabe, myself. On days when he's been posting a bit, I just run out of "thanks".
            That damn McCabe lad. I'm getting sick and tired of all his good advice

            Both of you grabbing all the limelight

            discrat: I agree with every word you said. It's important to never be anything other than yourself when communicating with your list. Some really good points you made.

            - Declan.
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        • Profile picture of the author discrat
          Declan,
          I can totally appreciate this type of Email Copy.

          Its real. Its yours. And you claim it.

          Good for you :>)

          My personality has some flares of that. Not quite as intense as yours, though

          I am pretty blunt. I also tell them to Unsubscribe to my E Course if they have certain "silly" preconceived notions about making unrealistic riches in a short time.

          This works for ME. And I bet this works for YOU.

          However, it will NOT work for everybody.

          Mainly because of Congruency and Consistency.

          If your nature is NOT like this ( initial email )then chances are later on in Follow ups and Broadcasts your true colors will show and Subs will say...." Geesh this guy is phony compared to what he first emailed me "

          And they will call your Arse out on it every time !!

          So as much as I like your approach it definitely should NOT be emulated by the Masses.Only a certain percentage can pull it off

          - Robert Andrew
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  • That's a perfect example, John.

    Recently, there was a UFC fight with an Irish lad (Conor McGregor)

    The guy is super confident, in your face, and cocky as hell. Every time he speaks, he gets a reaction. In most cases it's a negative reaction. That's the point, though. Love him or hate him, you certainly can't (and don't want to) ignore him.

    - Declan
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  • Profile picture of the author Javisito
    I really like this in your face approach. And it is true you need to be hard, successful people are usually not soft little puppies.

    Thumbs up for you!
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    • Originally Posted by Javisito View Post

      I really like this in your face approach. And it is true you need to be hard, successful people are usually not soft little puppies.

      Thumbs up for you!
      Yeah, Javisito, who the hell likes soft puppies anyway

      All the best mate.

      - Declan
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  • Profile picture of the author TakenAction
    Great post, thanks! I am most definitely going to apply this to my welcome emails as well, maybe just in a little less "intense" tone [but still memorable + impactful] thanks again.
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  • Profile picture of the author Raydal
    Rich Jerk!

    -Ray Edwards
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    • Originally Posted by TakenAction View Post

      Great post, thanks! I am most definitely going to apply this to my welcome emails as well, maybe just in a little less "intense" tone [but still memorable + impactful] thanks again.
      Yes. Memorable and impactful... but NOT false. Everything I say, is authentic. It's important to keep that in mind.

      Originally Posted by Raydal View Post

      Rich Jerk!

      -Ray Edwards
      Maybe. But certainly not a copy. I didn't adopt the persona. It's who I am, and how I feel.

      - Declan
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  • I like vanilla.

    Vanilla, is nice.

    Throw in a couple of choc chips though

    - Declan
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