This is Marketing Land's latest daily brief and it features insights, news, tips, and essential bits of wisdom for today's digital marketer. If you'd like to read this before the ... [read more]
A customer data platform (CDP) may be a fantastic tool, but if used incorrectly, it can be disastrous. Whether you're just getting started or thinking about partnering with a ... [read more]
A new article on Marketing Land asks whether you think your marketing operations team is up to implementing a new CDP, discusses best practices for implementing a CDP, and tells ... [read more]
A new article on Marketing Land says that you can cut through the confusion of picking a CDP that delivers results. The author says that digital reality is here to ... [read more]
Marketing Land reports that, with organizations harvesting more and more data from marketing channels, it's little wonder managers of martech stacks are weighing up the benefits and drawbacks of customer ... [read more]