• 8 {{ upvoteCount | shortNum }}

    Why empathy is the key to successful customer engagement

    WarriorForum.com in Learn

    A new article on Martech.org reports on how brands can win over customers with empathy. "When it comes to empathy and marketing, I'm not talking about campaigns that pull on ... [read more]

  • 17 {{ upvoteCount | shortNum }}

    How Mondelez deploys empathy to sidestep personalized marketing's 'creepy chasm'

    Marketing Dive says that at Advertising Week, Global Vice President of Consumer Experience Jon Halvorson emphasized that efficiency is driven by smarter creative and a simpler media plan. The push-pull ... [read more]

  • 5 {{ upvoteCount | shortNum }}

    IKEA and brand empathy

    WF- Enzo in Internet Marketing

    Here's a video from IKEA, shot by their employees and which captures special moments at homes, a perfect example of brand empathy showing solidarity and connection to their customers, but ... [read more]