A new infographic on Social Media Today shows the value of branding from different different perspectives, and how each of these views are becoming more integrated as a result of ... [read more]
A new article on Social Media Today reports that Snapchat has just published a new report on emerging consumer shopping trends and how newer technologies, like social connectivity and AR, ... [read more]
A new infographic on Social Media Today shows that as you've no doubt read many times, Gen Z is increasingly becoming a critical market for all businesses, and will soon ... [read more]
A new article on Social Media Today reports that amid its various new updates and features in development, Twitter is also working to latch onto the rising interest in NFTs, ... [read more]
A new article on Social Media Today reports that, as the vaccine roll-out continues, people are increasingly looking to get out of the confines of their homes, and meet up ... [read more]
A new article on Social Media Today reports that while Pinterest's audience is predominantly female, male usage has been steadily growing, with the platform now reaching some 27% of US ... [read more]
LinkedIn recently shared the latest in its four-part series, looking at major shifts in the marketing landscape, which has seen significant change over the last 12 months as a result ... [read more]
What a year. 2020 is almost over, and Christmas is just 42 days away. For brands, this means aligning their strategies to maximise the holiday shopping season despite how disruptive ... [read more]
A new article on Forbes asks how much would you pay to own the meme video below? The author reckons if you said anything below 1.1 ethereum (around $2,500), you ... [read more]
YouTube has just released its Community Guidelines Enforcement report. The report outlines all actions that the platform took for rule violations, and this one for between April and June. ... [read more]
TikTok shared a listing of the top brand campaigns this year, including hashtag challenges, creative approaches, and more. TikTok also explains: "These campaigns encouraged us to tap into our responsible ... [read more]
A new infographic on Social Media Today illustrates Snapchat insights on how the platform helps people maintain a connection with friends, in alignment with International Friendship Day, which was celebrated ... [read more]
Microsoft, LinkedIn's parent company, reported record-levels of platform engagement, and has recently crossed 700 million members. And that number will still increase as marketers maximise the potential of LinkedIn to ... [read more]
I'm in a community quarantine as I write this, and I'm sure you are too. I have to admit - it's pretty hard being in isolation from friends and colleagues ... [read more]
Facebook recently published new tips on creating an effective socmed content calendar. And the three basic elements in an effective content calendar are: When to post What to post Where ... [read more]
Okay let's face it - until there's a vaccine against coronavirus, the 'new normal' would be remote and virtual events. Everyone will have to transition to attending events remotely. And ... [read more]
A new article on HubSpot says that online advertising is currently booming. However, whenever you launch a digital campaign, you need to measure what's happening out there. Monitoring your impression ... [read more]
We're already in the second half of the year, which means Christmas is just a couple of months away. With that, Facebook just launched its Christmas 2020 research and ... [read more]
Marketers and content creators all use Stories and videos for all sorts of stuff - promote local businesses, sell food, share information, among others. And both Facebook and Instagram come ... [read more]
The microblogging social media shared a month-long content calendar outlining tweet ideas to help marketers pan out what to post each day. Twitter ads that marketers can use the calendar ... [read more]
A new infographic on Social Media Today reports that in the wake of the pandemic, regions are now seeing a significant shift in employee attitudes, with the global shutdowns sparking ... [read more]
This 2020 has been crazy - a pandemic here, protests there, celebrities passing away. Anyway, so Twitter has compiled an infographic about the top trending discussions on the platform. As ... [read more]
As you know, I wrote last week about a high-profile security breach on Twitter which targeted verified accounts including those belonging to Bill Gates and Elon Musk. For those in ... [read more]
While live sports have shut down due to the pandemic, the conversations on Twitter have not. In fact, there's hype surrounding the return of the four major sports leagues in ... [read more]
What is a 'Vlogmas' anyway? As the holiday season winds down, Snapchat shared an image of the top global trending topic: New Year. The top trending topics for Snapchat users ... [read more]