Here is a screenshot of my blog analytics from WordPress dashboard.
What are the reason for a higher bounce rate?
Your Blog/Blog post is not accessible :
The Blog or Blog post is not accessible because of a server error, Higher load time, or a change in URL.
Your Blog is not attractive:
If you have an ugly design/ template, it can make a bad impression on your Blog. Make a professional look for your Blog, you can see a decrease in bounce rate.
The visitors are confused with Blog template. They can not differentiate the content, which are the advertisement and where to look for a solution for their problem.
Blog is not resourceful:
Low quality contents are the major reason for higher bounce rate. If the visitors are not satisfied with content while reading the will bounce back and look for alternatives. Remember that Google is not limited to one single Blog.
You are not helping the visitors to find related topics by interlinking them.
Too much outgoing links:
It is a good idea to monetize your Blog. But what about your visitors are being diverted to an external website? This can also increase the bounce rate.
Articles are difficult to read:
The article is not well-organized and it became difficult to read and understand.
How to Decrease Bounce rate on Blog?
Decrease the load time :
Page loading time is the most important one. Buy hosting from any well-known hosting providers like ipage, bluehost and hostgator. They are the big players in hosting industry and offer servers with better uptime and load time.
Use any cache plugin like WP faster cache, W3 total cache and use cdn like cloudflare (free version available).
Write quality content :
Content is the way to become a productive blogger. Do not write just articles, well organized quality articles on your blog. If you can write long posts more than 2000 words, It is very effective and productive. Don't B.S.
Insert suitable images. Images can tell thousands of words. Include medias, headings, quotes and paragraphs while writing a Blog posts. This will make the articles easy to read. It is a good idea to use different colors for links, quotes and headings and not to include advertisements inside the articles.
Improve blog design :
Choose a theme suitable to your blog topic/niche. It should make a positive impression on visitors and should load faster in all screens. Use mild colors to your blog.
Your blog design should be simple. It will helps to reader to explore your content. Easy navigation with good typography decrease your bounce rate definitely.
Interlink Articles :
Interlinking articles is the best solution for decreasing bounce rate on Blog. When you write a new article try to link it with older articles using anchor texts. This way the visitors will get more articles to read and stay more time on your Blog. As the number of articles read by a visitor increases the bounce rate of the Blog decreases.
Insert related posts section below each article. The best way to include related article is below the content and sidebar depending on your theme and design. If you include thumbnail better will be the results.
These are the few ways to decrease bounce rate and increase the average page duration on your blog. If you have any suggestions please feel free to share it with warriors through replies.