Best Analytics Tools for Startups

10 years ago

Go for Google analytics , Reason is
first of all as a google offical tool
Shows accurate info like visitors, bounce rate, & many more
easy to use & link to your site

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Sunny
Constructo Web

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jay walters

10 years ago

Really depends what you want to measure and track.

General stats = google analytics

Split testing and visitor behavior = Visual Website Optimizer

Landing Page optimization & testing that can run fast on your servers without noticeable flicker:
> Unbounce
NOTE: you need to techie to make this work...

For starters... Google Analytics / Optimizely
Split testing and visitor behavior = Visual Website Optimizer
(very good support and after sales follow-up)

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Yasin Rishad

10 years ago

google analytics or histats. Choose any one form here

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nigelburke

10 years ago

Agreed depends on what you want to track, I use google and woopra (with utm generator to track links from specific campaigns)

Also I highly recommend Lean Analytics Book

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Jasonmills

Banned 10 years ago

I recommend you to try with google analytics and google web master tools. They are good for beginners.

Setting up google analytics is very easy.

I use worspress as my platform and i use their stats.

When i compare wordpress and google analytics, they show huge variation.

Thanks

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LJBlake189

Banned 10 years ago

Google Analytic, Google Webmaster tools, Buzzsumo, Moz tool are good for beginners.

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kaufenpreis

Banned 10 years ago

I am just starting out with my business and have just set up a Google Analytics,account. Free information such as this is much appreciated as it helps to give starters like me a heads up on what it;’s all about. It is much appreciated. And maybe in a few years I will be able to make a more informed contribution to the subject matter.

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sergey kolontay

10 years ago

It depends on your goals what you want to measure. Intercom.io is good for Saas product. We've used it's free version. For what type of product do you need analytic tool?

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MonicaD54

10 years ago

In addition to what's being named, Mixpanel is awesome for figuring out everything about your customers

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quezacotl

10 years ago

Google Analytic and Search Console as analytics HQ
Positionly for monitoring positions in Google and phrases
Bitly or Buffer to keep your links stats in one place
Crazy Egg or Visual Website Optimiser for split tests and heat maps
Mailchimp for all marketing automation analytics

Thanks

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jessdsouza123

10 years ago

I suggest Gostats for beginners, because it's free and easy to install. It tracks website data in a real time and provides report accordingly which is easy to understand.

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Pushkar Gaikwad

10 years ago

For startups, it has to be Google Analytics.

It is free, powerful and simple to use. Though there is no support with it and it may look "dull" software, it should take care of all you rneeds. One you have money and marketing & Sales team, you can move to more vertical paid tools.

As startup, you want to keep things lean and streamline and using multiple analytics product is often overkill.

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Kingfish85

10 years ago

Surprised no one has mentioned Piwik. I'd recommend taking a look at it - it's free, can be hosted on your own servers & is pretty robust.

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mirko76

10 years ago

I also like Piwik. Here in Germany it is the only tool that is officially said to be in line with our privacy laws, by the way. it is open source, so any missing functionality can be added, or there is likely already an existing plugin. And to have it on my own server is a big, big plus for me.

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patadeperro

10 years ago

I dont understand why dont you just start by the basic, understanding Google Analytics, the metrics and how to levarage them, that is a good start and you will be ahead of 90% of the other startups

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Mrsparrow

10 years ago

I'm using improvely.com for tracking conversions and it's been great so far

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dewalds86

10 years ago

Google analytics is free and therefore a great tool for small business who just started out.

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Jolly Serath

10 years ago

Yeah Google Analytics

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rameeadam

10 years ago

Google analytics is by default a must learn. Try to use Semrush to expand and get data that your competitors are using like keywords, Ads and backlinks.

Sometimes we run after the champs, atleast we improve our rankings every week because we have the data as basis.

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Shelles

10 years ago

I agree with google analytics, it has a lot of functionality once you really get into it.
When looking at keywords, even if they're "not set", you can look at the 'landing page' which gives you a lot of valuable info.

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Brian EL

10 years ago

Start with Google analytics

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smasif15

10 years ago

Actually there are lots of analytics tools in the market,Everyone above obviously they have said which one you should go for, i think that will work for you .i have been working for a software firm which is on the verge of launching their first growth hacking suites for business.hopefully we are going to come up with the full version soon.

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Chris Gylseth

10 years ago

Try out DiiB. Their platform gives you deep insight into your website, and everything is explained in plain English. Stats are real-time and also come with a predictive component. Can be used on its own, or in combination with Google Analytics.

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rdd

10 years ago

There are alternative to Google Analytics such as Piwik, Parse-ly Dash, KISSMetrics, Clicky, Woopra.

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fabians

10 years ago

And more analytics tools:
- Gauges
- FoxMetrics
- Adobe Analytics

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campbelljof

10 years ago

The right answer for that question depends on your particular needs. The tool is useful only when it fits for what you're testing and what you're going to improve.
Basically here are some common and best tools for any startup are:-
KISSMetrics? Mixpanel? Ginzametrics? GazeHawk? Optimizely? Google Analytics

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beyond11

10 years ago

Depends on your KPIs what you want to track. You can use Quill Engage that is integrated with Google Analytics.

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Joshnano

10 years ago

Honestly, You really don't need any other tool than Google's Analytics and it's the most efficient and clean in my opinion. Just my 2 cents

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LogoShield

10 years ago

Google Analytics and CrazyEgg, they are just about all you will need to enhance your website where users lack interest. They're east to set up, and cheap. (Google Analytics alone is free) I also enjoy using the Google Analytics app to check out my website's statistics wherever, whenever.

Thanks
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caubehntinhnghich 10 years ago

Go for Google analytics , Reason is
first of all as a google offical tool
Shows accurate info like visitors, bounce rate, & many more
easy to use & link to your site
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marcos@ simpleanalytics

10 years ago

for Start ups. +1 for MixPanel. GA is great too

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www.SimpleAnalytics.net to Quickly Learn Google Analytics and how-to track your website

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amutechnologies

10 years ago

Go with Google Analytics

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high_plains_drifter

10 years ago

No love for hotjar here?

I cancelled my crazyegg subscription and went for this all in one solution

Does it all, heatmaps, visitor recordings, polls, Funnels

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johnyt240

10 years ago

I'm using Google analytics, it's free and easy to use

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counter2015

10 years ago

I would suggest Gostats along with GA

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HappyTracker 9 years ago

With the right dashboards setup GA is pretty much all I need. You can get other fancy looking tools but you'll be paying for stuff that looks nicer but which you can setup yourself in GA (if you're serious about analytics and you should be). Yeah and I use Whysr Campaign Tracking to guarantee my omni channel data integrity in GA.
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robertnewman

9 years ago

depends what you want to do

For basic tracking, Google Analytics is totally fine and it's essential.. for something more sophisticated - checkout Mixpanel or even Piwik (if you want to host the solution yourself)

Thanks

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payaljoshi

9 years ago

I personally prefer GA and gostats

Thanks
1 reply

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JohnConorX 9 years ago

I have written a post on top analytical tools for marketers which is applicable for startups as well.

Take a look at the post here

Top 20 Analytical tools for Marketers

Hope it helps

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cqureshi

9 years ago

Go for Google Analytics!! its good enough.

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Bejan

9 years ago

To start with, use Google Analytics and build out a solid dashboard based on your goals. If you or your agency uses AdWords and/or Bing Ads and need other specific reports and visualizations for internal analysis then I built a free tool for this called MarketFlare DNA.

Thanks

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