So the "Lets Try Something Different" portion of the post. For those of use that believe Growth Hacking is more than A / B testing and making things go viral, lets share some Growth Hacks that we may use to develop any of the aspects of AARRR.
Ill start with a YouTube Growth Hack. I have in recent months been involved with a website that produces a considerable amount of video related obviously to the sites topic. So getting someone to watch YOUR video is a battle in un itself. But what can you do to Retain that viewer, Aquire that viewer and ultimately get that viewer to Refer?
I made a simple suggestion of adding 15 seconds to the end of each video that links to other related videos. Much like YouTube does once your video has ended. Our first efforts broke the screen into quarters upper left and right, and then lower left and right. We placed some text in the upper left and then filled the remaining 3 spots with related video links. The overall channel views increase.
We then went a step further with the topics that we could, and split the screen in thirds horizontally. So top section middle and bottom. The top section we placed some text, and the mid and lower section we placed 4 video links each to replicate Youtubes format. Needless to say with this format, A / B testing wasn't needed.
The lower setup did a number of things. It Retained the visitor, to our content. It acquired that user at a far greater percentage to become a member of our list, and we are finding that the videos in this setup arer being linked to far more than any other. ( cant really explain the last point, but the numbers don't lie! )
Ok so there it is.. an actual usable Growth Hack. Got any to share?