As Email Marketers, it's easy to think in the process of 'campaign, campaign, campaign' without ever going one deeper into automation and lean on the process of strategy instead. Here are 10 of the best online resources to help you build better emails.


1. Litmus

Litmus is a market leader in email marketing and analytics. In 2016, Litmus paired with Microsoft to redefine the forefront of Outlook email mark up for email developers. You'll find all your essential email marketing news from the Litmus blog.

If you're into podcasts, Kevin Mandeville and Jason Rodriguez of Litmus run a weekly Email Design podcast that covers all things email from design to build. You can find all the episodes listed on their blog.

Every year, Litmus Live connects email marketing professionals from all over the world to develop, design and strategise the next big thing in email marketing. See here for dates in Boston, London and San Francisco.


2. EmailOnAcid

The most grueling tester for your emails. EmailOnAcid allws you to test and preview renders across all popular clients, apps and devices before you even hit the send button.

EmailOnAcid bridges the divide between email developers and marketers to efficiently get creative with new content and spend less time developing bug-free emails.


3. Really Good Emails

A highly curated list of the best marketing emails sent. Really Good Emails has been the epicenter of email inspiration for many since it's birth and to be featured here is to be in the presence of email marketing warlords.

View emails across 100+ different catagories, with more than a thousand entries to date. From welcome emails and behavioural, to transactional and promotional - Really Good Emails is a modern-day museum of the glorious (and eclectic) inbox masters.


4. InboxDB

InboxDB is a relatively newcomer to the email marketing world. Explore thousands of emails (html inclusive) from major brands, services and online companies. InboxDB allows you to quickly see the latest campaigns from some of the biggest names in industry, with a growing list of new campaigns added daily.


5. HTML Email Gallery

A quick visit to the HTML Email Gallery is more than likely to result in a new found line of code that has potential to lift your global conversion rates. Engaging in trending email designs, the HTML Email Gallery is a source of inspiration for some, but mostly for learning how to build better emails.


6. Responsive Email Patterns

Need a quick and responsive email design? Here they are. Simply replace the content and you're good to go! Though I do recommend, test everything before you send it.


7. Mail Tester

What's the worse that could happen? Spam. Spam could happen.. and we all know what that means for your inbox visitation rights (they won't exist, you'll be spam). Mail Tester has been the most used online tools to measure the spam rating of emails before they're sent.

In a nutshell, Mail Tester provides personalised suggestions on what to fix and how to fix them. NEVER send anything below a 7, it's just not worth your email reputation in the long run.


8. Canva

Need a quick graphic thrown together? Canva delivers.

Even if you don't look like you know how to design, Canva instantly makes you look professional with an easy to use interface, so you don't need to pretend like you know how to design, unleash your inner Digital Picasso and create digital masterpieces served right into the inbox of your growing audience.

Canva's blog (Canva Design School), also houses some of the best content online to implement fresh designs daily.


9. Good Email Copy

If you've ever been lost for words, Good Email Copy is the place to go. Spin great email content with inspirational content that you can actively apply towards the creation of your own email copy content. Segmented into 15+ catagories, search and review some of the best copy online.


10. GetResponse

Each year, GetResponse releases some of the best insight you'll find online about email marketing. From ideating the best times to mail, solid email marketing practices, it's an email marketing essential to be up to date with real hard data on email practices. Personally, I treat this as a reset button for everything that I've been testing to go back to basics and compare my tests to the fundementals.

The GetResponse Blog features articles from great email marketers sharing their ins-and-outs of how to craft the perfect email- every time.

Have a recommendation? Let us know!