We live in a time where trends change almost everyday. After all, if your business wants to remain competitive in today's online-centric landscape, you must adapt to the rapidly-evolving changes in marketing.

1. Artificial intelligence

Everyone's talking about AI. it's basically the heart of global businesses and industries, and has already started taking over a lot of mundane tasks. Practical example: chatbots

2. Programmatic advertising

If you're in the know, programmatic advertising uses AI to automate ad buying so you can target more specific. Again, we're back to discussing AI here. This automatic is so efficient and fast, which means higher conversions and lower customer acquisition costs. To summarise how it works, here's a graphic.

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3. Chatbots

We've mentioned chatbots a lot of times, and we're already sounding repetitive and ubiquitous, but, well, for the right reasons. Chatbots have effectively become the frontliners in most businesses, serving to automate and streamline basic customer service requests, such as password recoveries or ordering items.

4. Conversational marketing

But enough about AI for now, as modern marketing is still all about communication and, well, being more conversational. After all, who doesn't want a relaxed and conversational chat between marketers and customers? It doesn't just bridge the "divide" between business and customer, but also allows brands to meet customers on their terms.

5. Personalization

Consider these important personalization stats: 63% of consumers are highly annoyed with generic advertising blasts 80% say they are more likely to do business with a company if it offers personalized experiences 90% claim they find personalization appealing

It's important to consider that music subscription services Spotify and Apple Music both cater to personalization. Both have year-end summaries showing the top songs, top albums, top artists, etc. that a particular user has listened to throughout the year.