The TikTok effect has transformed the product roadmap of many social platforms, none more so than Meta, and usage statistics suggest that if you want to maximize your Facebook and Instagram performance, consider using Reels in your platform marketing approach.
This may be useful if you are looking to implement a thorough Reels content approach. Here are tips to help you maximize the performance of your Reels and provide more inspiration for your short-form video clips.
Nail the hook
As with all video formats, brands should look to keep their objectives in mind, and highlight their brand within the first few seconds of your Reels clips. If you want to convert, showcase your product or service in action.
Get creative with transitions
Be it TikTok or Instagram or Snapchat, creativity is crucial in every short-form video, and Instagram advises that brands should look to experiment with transitions to both entertain their viewers and show off their brand’s personality
There’s no prescriptive playbook here – creativity requires testing and development. But by considering different presentation styles, and watching content from other brands and creators, you can come up with more engaging, original ways to frame your clips.
Match the rhythm
Music has been a key element in the rise of TikTok – as evidenced by the resurgence of classic hits like Engelbert Humperdinck’s A Man Without Love, along with other hit songs driven by creative trends in the app.
Instagram notes that over 80% of Reels are viewed with sound on, and synching your content to music can play a big role in maximizing your content performance. IG also suggests using auto-captions to enhance engagement.
Keep it trendy
A key part of Reels and TikTok engagement is aligning with the organic feel of the feed, which also involves being aware of the latest trends, and engaging in such, where relevant.
Create and encourage your audience to remix your Reels, or spark a conversation with them in the comments section. Try adding relevant hashtags to optimize exposure for your content.
Explore collaborations
Of course, if you really want to tap into the creative power of reels, working with experienced and skilled creators can be a great way to boost your brand story in ways you probably wouldn't have thought of.
Be authentic
The essence here is that authentic content works best in short-form video. Create Reels that are true to you and that reflect your brand values.
That’s not highly directive, but the concept is that people are looking for real, unvarnished connection and content within Reels, in variance to past social media trends, which can then help them to connect with your brand ethos and approach.
