We are now in an era where we can readily access or purchase application software that will help us become more productive and efficient with what we're working on. As a digital marketer, it's beneficial to rely on these applications to your advantage.

Here's a rundown of applications every digital marketers must have.



Several digital marketers running a small firm and other corporations have already discovered the advantage of using Slack.

Either you're running a small group of people working from home or a company with several departments performing different tasks... Slack got you!

In essence, Slack is your digital workspace, governed by the following people:

  • A Workspace Owner
  • Workspace Admins
  • Members
  • Guests

This is how basically it works…

The Workspace Owner creates a Slack workspace, designate Admins to help manage and coordinate the team before they summon the members. They will have the ability to create channels to help them place members precisely according to department, projects or delegation.

Technically, Slack is a huge messenger platform in a gist, just more complex. Using various external apps integration, members can easily communicate, discuss and share project details with file attachments.

What makes it more clever is the full functionality it offers for both iOS and Android.



Google Drive lets you store your files securely and have 15 GB of space across Google Drive, Gmail, and Google Photos for FREE.

There's also an option to upgrade your storage plan for a monthly or annual fee and you can choose from the following storage plan:

Image source: Google - Official Blog

What's savvier is that you can also open or edit them from any device around the globe, using their suite, Google Docs, Sheets, and Slides. You can share online and real-time your files and collaborate with others. Another superb feature is the file offline availability so you can access them when your device loses internet service.




Managing diverse social media platforms can't be that wearisome when you confide in Hootsuite!

You'll definitely save time and energy administering all your social media accounts using a single dashboard. No need stressing yourself switching from one platform to another. You can now focus on accommodating your customers and finding prospects.




Tired of hitting Forgot Password? Exhausted all possible unique strong passwords set distinctly for several sites, in hopes you won't forget?

I've been using LastPass for a couple of years now and I can say that it saved me from a lot of stress and frustrations. Some time ago, I've been requesting for a password reset oftentimes. I don't have issues creating strong passwords, I just forget when I don't religiously visit the site. Apart from sparing me from worrying forgetting my password, the need to enter several passwords to different sites is awfully time-consuming!




Dead-tired of looking for a pleasant Google Chrome browser theme? Are you a meticulous and organized busy ant? Momentum hear you!

Momentum gives you a personal dashboard featuring your to-dos, the weather, and inspiration. Every time you open a new tab, you will be reminded what needs to be done. Looking at the exquisite background images will revitalize your inner mind and soul.

It is a free Google Chrome extension that comes with the following features:

  • Weather Forecast and updates
  • Various daily inspirational quotes and HD images
  • Bookmarks bar available on new tab
  • Widgets on customized dashboard
  • Schedule your uptime and downtime

By upgrading to Momentum Plus for just $2.50/month, you will have the option to skip to a new photo or quote whenever you like, integrate your Chrome extension with Asana, Todoist, Trello, Wunderlist, Google Tasks, and add widgets for Notes, Countdown timer, Metrics.

To have an in-depth knowledge about the features, you can visit their site: Momentum



Evernote is one of the most popular digital notebook application that you can access both on your computer or smartphones. Imagine this... you're stuck in traffic and you suddenly came up with a grand idea you're certain you must never forget. What are the chances! No papers or pen lying around your car... but you have your phone with you? Always with you... yeah, I know you do!

Do you have Evernote? Perfect! Wherever you may be stranded right now, you can still manage to save that clever idea. And if the idea is something critical or urgent, go ahead and share it with your business partner via Evernote. Cool, right? Though you're stuck in traffic, you can still collaborate even if your partner's already in the office.

It's really convenient when you can organize, capture, share notes and collaborate while you're on the go.






Both online and offline marketer’s dilemma is having to manage different social media accounts. It's hard keeping up with the scheduled time to post just to reach your target market. Worse case is when you or your social media account admin accidentally shared sensitive personal opinion related to current news. Not knowing that you forgot to switch accounts before posting. Ugh! Yes, this happens in real life.

Anyway, Buffer is here now, how handy, right? It is a smart and innovative way to share or post what you want on your Social Media accounts. It is one of the best social posting schedulers for Facebook, Twitter, Google+, Pinterest and LinkedIn. You also have the option to check and review your engagement stats so you'll know what adjustments are needed to be done to have better results. What makes me ecstatic is your posts will only go out according to the time slots you have set it up, which means you will also have the luxury to check the quality of your post. Cool!




Regardless if you're a startup or an established enterprise, I bet you'll agree with me that you need to continuously educate your people. Moreover, learning doesn't apply only to newbies, tenured employees also need to undergo training if there are important updates and a new system to apply.

Lucidchart makes it possible to create a very systematic and convenient way to create a diagram that's pretty straightforward. I've used this software for quite some time and I was actually able to create tons of flowcharts, from simple to complex processes, even if it's only the first time I've used it. User-friendly indeed!

It's also very good that you have the option to integrate and export your diagrams to other platforms, like G Suite. So there won't be any fuss when you need to present your diagram or embed it in a presentation slide.




Need to present important updates and relay crucial changes to your team around the globe? Wherever you and your team are bound to or located, whether you meet on your phone, computer or tablet, GoToMeeting makes it effortless to connect with your team any way you want.

You have the option to choose a plan that's best suits your business, starting from $ 24/month if you only want to be billed monthly or $19/month when billed annually. You can collaborate with 10 participants via HD Video Conferencing, do screen-share and pass the control to the participants to interlace, and connect to meetings over the Internet.




Sometimes when we already have too much on our plate, we tend to forget some important tasks and having a basic to-do list or reminder app just won't do.

Supposing you're a hands-on parent and a dynamic entrepreneur at the same time, it's better if you can manage all your to-do list in just one app, right? Great thing there's Wunderlist!

Few of the marvelous features using Wunderlist is you can be reminded anytime if you have a meeting, presentation, deadline or parent-teacher meeting to attend to. You can even share your to-do list with your employees for the business aspect, and with your loved one for your personal duties or you're planning a vacation. So if you need to get things done, you may want to consider having Wunderlist. It's actually convenient because you can access your account through your computer, Android phone or tablet, iOS devices including Apple Watch, Windows phone, Chromebook, and Kindle Fire.







Are you looking for an email marketing tool you could use to automate your email campaigns and target the correct market?

Whether you're an e-commerce starter or an established online retailer and businessman, MailChimp would be your perfect weapon, as millions worldwide already shared their success stories after entrusting their marketing emails, targeted campaigns. and automated messages.

MailChimp provides robust automation for online sellers which ensure that your emails reach the right audience at the right time. They made it possible by analyzing and targeting customer's needs based on their preferences, sales history, and behavior.





Whether you're a student, email customer support, blogger, writer, people always strive to produce a well-nigh grammar, article or content.

It's just great to be around and be part of this generation, you can have access to almost everything for free or for a very affordable price. Savvy! I've tried several apps to make improve my writing skills and Grammarly is actually my favorite so far.

Grammarly is an online service that automatically detects grammar, punctuation, spelling, style mistakes and even has suggestions for your sentence structures or word choice - and you can get all these for free! For comprehensive experience on Grammarly, you can try their Premium account and the best value they offer is the Annual Plan for $11.66 / month, billed as one payment of $139.95. You'll have the privilege to use their plagiarism checker, vocabulary enhancement, professional proof-reader feature, and more.





If your task demands repetitive writing of codes, email responses, or standard texts, and you're manually writing them over again is absolutely tedious and time-consuming.

Some of you may have already heard of TextExpander. It eliminates the need to type things over and over, by typing the abbreviation that you set for each text or code templates. For years, TextExpander helped many individuals get their job done fast, and just last year they launched TextExpander for Teams. Now people within the organization can start collaborating and make adjustments to snippets to produce a perfect output.





Confluence is another content collaboration tool that would help small enterprise, startups, and organizations build their knowledge base swiftly.

You'll have the ability to create, share, and collaborate on projects from scratch up to completion. You can also publish, revise and access company information in a primary location that you can share with your customers as well. Moreover, your team's updates, discussions, actions, and notes can be captured on the same page.





Running out of disk space? Or tired of frustrations when your physical space storage got corrupted? There are several digital storages offering good deals but most employees and IT people entrust their files to Dropbox.

Dropbox also offers complete integration with Office 365 with Enable two-factor authentication (2FA), 256-bit AES and SSL/TLS encryption, Remote device wipe, Admin console and audit log and other layers of security feature to fully secure your data.





Ever wonder if there’s a transcriber, screen capture and note app in one? Braintoss has it all for you!

You can record your thoughts then the app will transcribe the audio recording or the image that you captured into text sending it directly to your inbox, even while you're driving. Any ideas that suddenly crosses your mind won't get away and be forgotten!





Digital Marketers and other organizations who hire people from different parts of the world rely on a time tracking apps to know if their employees are actually working. But other time tracking apps available out there are not actually showing what actual tasks they've accomplished during their time.

I've read about Toggl and they say that it actually shows how productive an employee is because it shows actual insights and reports of how they exhausted their time. You can also view what's actually taking up their time and see how long each assignment takes or how extensive your people spends on different projects.





If you're on a budget and looking for a free online note-taking app, you may want to try Google Keep.

You'll have easy access to the app through your smartphone, tablet or computer, so you can easily jot down important notes or brilliant ideas that suddenly popped out your clever mind.

It's also impressive that every update or new data you add to your Google Keep app automatically sync across the devices as long as you have an internet connection.





There are times that words aren't really enough because some people are visual learners. It's better if you can also provide images or videos to put visuals to what you're saying.

With TechSmith Snagit, it's very convenient to record a video or capture anything that's on your screen. You can also choose if you want to capture your entire desktop, a region, full window, or choose a part by scrolling screen. After capturing images, you can even edit it if you want to add custom graphics or symbols before saving or sharing it for presentation.



That concludes our list of the Must Have 20 Productivity Application Software! I know most of you are already familiar with the applications presented in this article. If you know any other staggering productivity applications that you'd like to recommend or for any input about the list above, we can start a discussion here: Warrior Forum - Must Have 20 Productivity Application Software


Disclaimer: This is for informational purposes only. The article doesn't contain any affiliate links.